Orthotown Magazine - May 2011

Articles
Easy Solutions for Patient Financing
S. Jay Bowman, DMD, MSD
Dr. S. Jay Bowman details the many uses of mini-screws in part two of this two-part series.
Rosemary Bray
In this article, Rosemary Bray provides 25 ways to keep customer service alive.
Donald E. Machen, DMD, MSD, MD, JD, MBA, CFA
Dr. Donald Machen approaches the topic of the continuous quest for “quality” improvement in all areas of the orthodontic patient experience.
Bradford Edgren, DDS, MS
With three cases as examples, Dr. Bradford Edgren weighs the importance of using CBCT versus traditional 2D scans to diagnose and treat.
Diana P. Friedman, MA, MBA
Diana Friedman explains how to use online resources to better reach current and potential patients.
Taking Experience to the Executive Level
Samuel J. Higdon, DDS
Dr. Samuel Higdon suggests screening for temporomandibular disorders before treatment and keeping a close eye on their progression to avoid problems.
William W. Iversen, DDS, MS
Dr. William Iversen provides advice and guidance about when and how to retire.
Jay Geier
Jay Geier lists ways to develop relationships with patients.
In This Issue
Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine
A Virtual Trade Show
If you would like to submit a new product for consideration to appear in this section, please send your press releases to Assistant Editor Marie Leland at marie@farranmedia.com. All material is subject to editing and space availability.
Invisible Treatment
David Sarver, DDS
A Profession’s Focus
Message Boards
What’s the consensus on having a practice Facebook page? Is it beneficial?
Townies discuss their experiences with Web site-building companies and what features they provide on their practice Web pages.
A potential patient calls and asks for your treatment fees over the phone – what do you do?
Townie Clinicals
This case could run into all kinds of challenges. How would you treatment plan?
Always a debate when it comes to extractions…

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