According to “Dr. Wo” Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine

Taking the Heat
by Wm. Randol Womack, DDS, Board Certified Orthodontist, Editorial Director, Orthotown Magazine

Summer has arrived. In Arizona it happens fast and the temperature reaches 105-110 degrees on a daily basis. Yes, you've heard… it's a dry heat, but in my opinion, once it gets to 110 degrees, it is just hot! In the spirit of embracing the heat, I'd like to mention several hot topics for the orthodontic profession, as presented at the AAO.

Maintaining the lead position for hot topics is still CBCT. At the AAO many new enhancements to existing cone beam machines were revealed, as well as some additional new machines.

The real heat though comes from the lack of guidelines to assist doctors in adhering to best practices. These are being addressed jointly by the AAOMR and the AAO as you read this. As CBCT machines, which have tangible benefits, are increasing in number across the country, the questions remain as to whether they are being used correctly by adequately trained professionals.

Another hot-button topic is the re-immergence of the intra-oral scanner by Align Technology. Align bought Cadent Holdings and has integrated their intra-oral scanner with Invisalign ClinCheck to eliminate the need for PVS impressions to start an Invisalign case.

Also a hot category is the use of social media (Facebook, Twitter, etc.) for connecting with your patients and stimulating a buzz about your office. Several workshops on this topic were high profile at the meeting, but the bottom line is that you better know what you are doing (or have someone who does) to manage these "enhancements" to your practice or it can come back to bite you.

However you plan to deal with the heat is your decision. I think I will drive 140 miles north to the 7,000-foot elevation of Flagstaff, Arizona and take a golf lesson. As for the hot issues in orthodontics, Orthotown will continue to address your concerns and keep you current as we finish the year.
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