Orthotown Magazine - May 2017

Articles
Office Visit: Bracing for Impact Brothers Dustin and Tyler Coles operate a five-practice orthodontic group in the Phoenix metro area—and last year won a Gini Award for their outstanding service in the Smiles Change Lives organization. Find out more about the Coles’ practices—and the products and services that have helped them become so successful.
by Kyle Patton, associate editor Orthotown magazine
Brothers Dustin and Tyler Coles operate a five-practice orthodontic group in the Phoenix metro area—and last year won a Gini Award for their outstanding service in the Smiles Change Lives organization. Find out more about the Coles’ practices—and the products and services that have helped them become so successful.
Make Mine a Combo For some adult patients, Dr. Blair Feldman uses a combination treatment of braces on the lower teeth with Invisalign on the upper teeth, followed by full Invisalign treatment for the remainder of the time.
by Blair Feldman, DMD, MS, MSEd
For some adult patients, Dr. Blair Feldman uses a combination treatment of braces on the lower teeth with Invisalign on the upper teeth, followed by full Invisalign treatment for the remainder of the time.
Voice Lessons These tips and suggestions will help practices define the way they want to be seen and heard in their in-office, in-person and social media promotions ... and how to ensure that their “brand voice” is used consistently for all communications.
by Lauren Schroeder
These tips and suggestions will help practices define the way they want to be seen and heard in their in-office, in-person and social media promotions ... and how to ensure that their “brand voice” is used consistently for all communications.
Is Your Office Up to Speed? Clinical consultant Andrea Cook discusses CDC guidelines and the protocols, systems and employee training documents that should help a practice stay in good standing.
by Andrea Cook
Clinical consultant Andrea Cook discusses CDC guidelines and the protocols, systems and employee training documents that should help a practice stay in good standing.
In This Issue
Take a look at some of the most-discussed cases and topics that you can find on our website.
Embrace Progress: The Golden Age of More Patients in Less Time Patient Is It? Are we in the “golden age” of orthodontics? Dr. Daniel Grob, Orthotown’s editorial director, shares why he thinks that might be the case as orthodontics continues to evolve.
by Dr. Daniel Grob, DDS, MS, Editorial Director
Are we in the “golden age” of orthodontics? Dr. Daniel Grob, Orthotown’s editorial director, shares why he thinks that might be the case as orthodontics continues to evolve.
Industry News Take a look at some of the newest products hitting the market.
Take a look at some of the newest products hitting the market.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
Message Boards
Tell Me About Extracting All the 5s A documented look at how a change in extraction philosophy can lead to a nice finish.
A documented look at how a change in extraction philosophy can lead to a nice finish.
How Would You Treat This Case? A Townie asks for feedback about how to proceed—extractions? uprighting?— and shows his results.
A Townie asks for feedback about how to proceed—extractions? uprighting?— and shows his results.

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