Orthotown Magazine - March 2020

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Articles
So, You Think You Can Handle Lingual Ortho? Dr. Matthew Schofield, a proponent of lingual orthodontics, discusses major business and practical considerations, runs through the main product options available in the United States, and shares case reports with tips and advice.
by Dr. Matthew Schofield
Dr. Matthew Schofield, a proponent of lingual orthodontics, discusses major business and practical considerations, runs through the main product options available in the United States, and shares case reports with tips and advice.
An Amplified Approach Marketing expert Tyler Entz discusses the role of amplification: combining traditional marketing tools with more current technologies, like mail-to-mobile, which uses geofencing to determine which potential clients to market with in-app ads to amplify rates.
by Tyler Entz
Marketing expert Tyler Entz discusses the role of amplification: combining traditional marketing tools with more current technologies, like mail-to-mobile, which uses geofencing to determine which potential clients to market with in-app ads to amplify rates.
Departments
Embrace Progress: A Look at Leverage Orthotown Editorial Director Dr. Daniel Grob discusses how, and why, you should use money to its maximum advantage.
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Daniel Grob discusses how, and why, you should use money to its maximum advantage.
Industry News Take a look at some of the latest happenings in the dental industry.
Take a look at some of the latest happenings in the dental industry.
New Products Take a look at some of the newest products hitting the market.
Take a look at some of the newest products hitting the market.
POLL With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
Message Boards
Setting Staff Salaries and Bonuses in a Startup A new practice owner asks for advice about structuring different employees’ pay scales. Can it be done without causing friction?
A new practice owner asks for advice about structuring different employees’ pay scales. Can it be done without causing friction?
Can This Be Treated Nonsurgically? This Townie inherited a difficult case where surgery seems like the best option, but the patient wants to  see what the alternatives are.
This Townie inherited a difficult case where surgery seems like the best option, but the patient wants to see what the alternatives are.
Clear Aligner Therapy A case where clear aligners come up short, but traditional expertise can get the job done.
A case where clear aligners come up short, but traditional expertise can get the job done.

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