Orthotown Magazine - May 2021

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Articles
Townie Treatment Case: Cant Be Tamed In the debut installment of this new recurring feature—in which Townies walk readers through the steps of an interesting patient treatment case—Drs. Adith
Venugopal and Anand Marya share a case in which they used TADs to correct a patient’s steep occlusal cant.
by Dr. Adith Venugopal
In the debut installment of this new recurring feature—in which Townies walk readers through the steps of an interesting patient treatment case—Drs. Adith Venugopal and Anand Marya share a case in which they used TADs to correct a patient’s steep occlusal cant.
Field Comparison: Clear Aligners The clear aligner market has burgeoned over the past several years, which means orthodontists now have a wider selection of products to treat patients. We asked
the field’s major players to share specifics to help orthodontists identify which offerings might best fit their practices.
by Orthotown Staff
The clear aligner market has burgeoned over the past several years, which means orthodontists now have a wider selection of products to treat patients. We asked the field’s major players to share specifics to help orthodontists identify which offerings might best fit their practices.
4 Common Financial Mistakes Made by Orthodontists Judson Crawford, a financial advisor at Cain Watters, identifies four common financial mistakes made by orthodontists and the steps they can take to make the most of
their practices even after the pandemic.
by Judson Crawford
Judson Crawford, a financial advisor at Cain Watters, identifies four common financial mistakes made by orthodontists and the steps they can take to make the most of their practices even after the pandemic.
Hooked on Classics Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which means orthodontists shouldn’t focus solely on online marketing.
by Angela Weber
Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which means orthodontists shouldn’t focus solely on online marketing.
Dental Office Culture: Many, Happy Returns A successful orthodontic practice involves investment—not just of dollars but also hours dedicated to training, engagement and execution. Jay Geier, founder of the Scheduling Institute, explains how these contribute to a make-or-break component of your financial plan, and why it’s an investment with guaranteed return.
by Jay Geier
A successful orthodontic practice involves investment—not just of dollars but also hours dedicated to training, engagement and execution. Jay Geier, founder of the Scheduling Institute, explains how these contribute to a make-or-break component of your financial plan, and why it’s an investment with guaranteed return.
Columns
A Voice in the Arena: The Heart of a Chef Orthotown editorial director Dr. Chad Foster shares how the ins and outs of a restaurant are no different than those in an orthodontic practice.
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster shares how the ins and outs of a restaurant are no different than those in an orthodontic practice.
Departments
Industry News Take a look at some of the latest happenings in the ortho industry.
Take a look at some of the latest happenings in the ortho industry.
New Products Take a look at some of the newest products hitting the orthodontic market
Take a look at some of the newest products hitting the orthodontic market
Poll: HR and Staffing With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on HR and Staffing.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on HR and Staffing.
Product Profile: Ormco Spark Clear Aligners Release 10
Spark Clear Aligners Release 10
Earned Placement: OrthoSelect Dibs AI Two practitioners discuss how indirect bonding with Dibs AI has made practice more predictable and profitable
Two practitioners discuss how indirect bonding with Dibs AI has made practice more predictable and profitable
Message Boards
Recent Grad Needing Help! What Are Some of the Biggest Mistakes in Office Design? In this message board, this Townie seeks advice on designing his brand-new office space.
In this message board, this Townie seeks advice on designing his brand-new office space.
What’s the Best, Least Expensive PMS for a Solo Practice? Townies share suggestions for the best practice management system software.
Townies share suggestions for the best practice management system software.
Looking for Suggestions for Referred Damon Case A tough case walked into this Townie’s practice, which left the doctor with more questions than answers.
A tough case walked into this Townie’s practice, which left the doctor with more questions than answers.

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