Orthotown Magazine - November 2022

Articles
Office Visit: Dr. Tatiya Ungphakorn We tour Dr. Tatiya Ungphakorn’s practice and learn more about her approach to turning patient expectations and experiences into exceptional outcomes, the benefits of partnering with a pediatric dentist, the most important things to have in any office and more.
by Kyle Patton, associate editor
We tour Dr. Tatiya Ungphakorn’s practice and learn more about her approach to turning patient expectations and experiences into exceptional outcomes, the benefits of partnering with a pediatric dentist, the most important things to have in any office and more.
A Pediatric Protocol: New-Patient Examinations Dr. Daniel J. Grob takes a deep dive into Phase I treatment and orthodontists’ motivations for working on children before all the permanent teeth have erupted. As he explains, an important first step is to have an orderly way to examine, educate and treat pediatric patients.
by Dr. Daniel J. Grob
Dr. Daniel J. Grob takes a deep dive into Phase I treatment and orthodontists’ motivations for working on children before all the permanent teeth have erupted. As he explains, an important first step is to have an orderly way to examine, educate and treat pediatric patients.
Video Marketing in Orthodontics As Dr. Duncan Brown explains, videos are now a primary tool in social media, where posts with videos gain more viewers, retain interest longer and are more likely to drive consumers to purchase decisions than posts with just text or images. It’s increasingly important that orthodontic practices know how to fully leverage the benefits of video into their marketing plans.
by Dr. Duncan Brown
As Dr. Duncan Brown explains, videos are now a primary tool in social media, where posts with videos gain more viewers, retain interest longer and are more likely to drive consumers to purchase decisions than posts with just text or images. It’s increasingly important that orthodontic practices know how to fully leverage the benefits of video into their marketing plans.
The Power of Positive Confrontation Eventually, orthodontists will need to have an uncomfortable conversation—with a team member, a patient, even themselves. That doesn’t mean it needs to be a stressful conflict, however. Bringing a situation to someone’s attention can lead to behavior change more easily than you might think
by Jay Geier
Eventually, orthodontists will need to have an uncomfortable conversation—with a team member, a patient, even themselves. That doesn’t mean it needs to be a stressful conflict, however. Bringing a situation to someone’s attention can lead to behavior change more easily than you might think
Columns
A Voice in the Arena: Time Famine Orthotown editorial director Dr. Chad Foster discusses time management and says no matter how shrewd we are in multitasking and moving efficiently, the clock negotiates with no one.
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster discusses time management and says no matter how shrewd we are in multitasking and moving efficiently, the clock negotiates with no one.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the newest products hitting the orthodontic market.
Townie Poll: Finance With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on finance.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on finance.
Product Profile: Atmos Thermoforming Plastic When the atmosphere is less than perfect
When the atmosphere is less than perfect
Product Profile: Stride Custom Braces Custom digital orthodontics meets intelligent design
Custom digital orthodontics meets intelligent design
Message Boards
Advice Needed! Exit Strategy from DSO After seven years and no raise, this doc is headed for the door. Townies make sure it doesn’t hit him on the way out.
After seven years and no raise, this doc is headed for the door. Townies make sure it doesn’t hit him on the way out.
Ectopic UL5—Just Give It Time? Townies talk timing and treatment planning in this tricky case.
Townies talk timing and treatment planning in this tricky case.
Do You Let Your Employees Talk Back to You or Complain? Do You Fire Them Immediately? A doc with a potential problem employee gets Townies to help break down the issue and find a solution.
A doc with a potential problem employee gets Townies to help break down the issue and find a solution.

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