Orthotown Magazine - March 2021

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Articles
Office Visit: Dr. Drew Ferris This Townie, who has two practices on the central California coast, travels around the world, educating orthodontists about clear aligners as a master faculty member. We visit his new Santa Barbara office, learn why he was the first in the U.S. to adopt a 5D scanner into this practice, how new technologies have simplified his workflows, and what tips he has for making clear aligner therapies run smoothly in any office.
by Kyle Patton, associate editor
This Townie, who has two practices on the central California coast, travels around the world, educating orthodontists about clear aligners as a master faculty member. We visit his new Santa Barbara office, learn why he was the first in the U.S. to adopt a 5D scanner into this practice, how new technologies have simplified his workflows, and what tips he has for making clear aligner therapies run smoothly in any office.
Keep the Change: Post-Pandemic Orthodontics Dr. Courtney Schiefelbein had just opened a startup practice in Midtown Manhattan when the COVID-19 pandemic forced her to temporarily shut down the office. Now, one
year after COVID first forced the closures, Schiefelbein discusses the biggest changes in her practice that were inspired by the pandemic—and as she explains, some of
them are actually positive steps she plans to keep around long term.
by Dr. Courtney Schiefelbein
Dr. Courtney Schiefelbein had just opened a startup practice in Midtown Manhattan when the COVID-19 pandemic forced her to temporarily shut down the office. Now, one year after COVID first forced the closures, Schiefelbein discusses the biggest changes in her practice that were inspired by the pandemic—and as she explains, some of them are actually positive steps she plans to keep around long term.
Buyers Beware Each time Dr. John H. Foley has purchased an orthodontic practice, he’s learned something new to put into practice the next time. This North Carolina Townie recaps
the biggest lessons he’s learned along the way, with the hope that readers can put them to use and experience a smooth transition when the time comes to buy their
own offices.
by Dr. John H. Foley
Each time Dr. John H. Foley has purchased an orthodontic practice, he’s learned something new to put into practice the next time. This North Carolina Townie recaps the biggest lessons he’s learned along the way, with the hope that readers can put them to use and experience a smooth transition when the time comes to buy their own offices.
Online Dental Marketing Opportunities for Orthodontists The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
by Casey Bull
The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
Columns
Embrace Progress: The Pendulum Swings In his final column as Orthotown’s editorial director, Dr. Dan Grob examines the familiar patterns of change and welcomes his successor.
by Dr. Daniel Grob
In his final column as Orthotown’s editorial director, Dr. Dan Grob examines the familiar patterns of change and welcomes his successor.
Departments
Industry News Take a look at some of the latest happenings in the ortho industry.
Take a look at some of the latest happenings in the ortho industry.
New Products Take a look at some of the newest products hitting the orthodontic market
Take a look at some of the newest products hitting the orthodontic market
Poll: Aesthetic Alternatives With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Aesthetic Alternatives.
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Aesthetic Alternatives.
Message Boards
Blocked-Out Premolars This case illustrates the challenge of whether to create space and align or extract and close space.
This case illustrates the challenge of whether to create space and align or extract and close space.
Expansion in an Adult Cleft Case This Townie has some questions about treating a patient experiencing some relapse nearly two decades later.
This Townie has some questions about treating a patient experiencing some relapse nearly two decades later.

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