Orthotown Magazine - December 2023

Articles
Office Visit: Dr. Hideki Ikeda As with many doctors, Dr. Hideki Ikeda’s start in orthodontics was humble—taking over a solo practice from a retiring colleague. Now, many years later, Ikeda has seven offices in the heart of California, and each practice also offers pediatric dentistry as part of a unique and custom-made network not often seen in private practice.
by Kyle Patton, associate editor
As with many doctors, Dr. Hideki Ikeda’s start in orthodontics was humble—taking over a solo practice from a retiring colleague. Now, many years later, Ikeda has seven offices in the heart of California, and each practice also offers pediatric dentistry as part of a unique and custom-made network not often seen in private practice.
Going It Alone Orthotown editorial advisory board member Dr. Donna Galante shares a case study of correcting a moderate to severe Class II malocclusion using clear aligners with special mandibular advancement features instead of elastics.
by Dr. Donna Galante
Orthotown editorial advisory board member Dr. Donna Galante shares a case study of correcting a moderate to severe Class II malocclusion using clear aligners with special mandibular advancement features instead of elastics.
AI, GA4, SMS and More Orthodontic marketing and management expert Casey Bull discusses new approaches in marketing, including a pay-per-lead ad option that could work better than pay-per-click for some docs, and how to levy the power of artificial intelligence tools for blogs, social media and patient emails.
by Casey Bull
Orthodontic marketing and management expert Casey Bull discusses new approaches in marketing, including a pay-per-lead ad option that could work better than pay-per-click for some docs, and how to levy the power of artificial intelligence tools for blogs, social media and patient emails.
Columns
A Voice In The Arena: The ‘Not-Enough’ Superpower Editorial Director Dr. Chad Foster discusses how feelings of inferiority can spark tremendous drive in people—sometimes for better, sometimes for worse.
by Dr. Chad Foster
Editorial Director Dr. Chad Foster discusses how feelings of inferiority can spark tremendous drive in people—sometimes for better, sometimes for worse.
Departments
by Sam Mittelsteadt
A spotlight on some of the people who helped make this month's Orthotown possible
3 Questions With Dr. Donna Galante Long-time editorial advisory board member, Donna Galante discusses what keeps her engaged after nearly four decades of practice, the challenges her practices face today and the changes they’ve instituted to solve them.
Long-time editorial advisory board member, Donna Galante discusses what keeps her engaged after nearly four decades of practice, the challenges her practices face today and the changes they’ve instituted to solve them.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
Poll: Finance Orthotown’s monthly poll helps see how other practices operate. This month Townies weigh in on finance.
Orthotown’s monthly poll helps see how other practices operate. This month Townies weigh in on finance.
Message Boards
CL2 Vertical One doctor’s question about possible camouflage treatment leads to suggestions ... and more questions.
One doctor’s question about possible camouflage treatment leads to suggestions ... and more questions.
Severe Palatal Constriction— Extractions Or No? When asked to provide a second opinion, this Townie asked his peers for their thoughts first.
When asked to provide a second opinion, this Townie asked his peers for their thoughts first.
Would You Go After These Lower Impacted Teeth? A Townie’s question about removing teeth inspires advice and ideas.
A Townie’s question about removing teeth inspires advice and ideas.

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