Mr. Bleemer, can you please tell our readers
what ChaseHealthAdvance is and what sets it
apart from other patient finance companies?
Bleemer: ChaseHealthAdvance is a patient-financing product
that provides attractive payment options that health-care
providers can make available to their patients to finance orthodontic
and dental treatments. Our product is offered through
Chase Bank USA, N.A., a division of JPMorgan Chase & Co.,
a company with more than 200 years of lending experience.
There are several key attributes that set us apart from other
patient financing products, especially in the orthodontic space:
1. We offer the highest minimum credit line in the profession.
With our $5,000 minimum credit line for
approvals, we lend more money per case
than any other program in the market.
2. We have developed special programs
specifically for orthodontic treatment, which
allows us to charge practices low service
fees for our most attractive longer-term, no interest
programs.
3. Our product is not a credit card, but an
open revolving line of credit. Due to the
uniqueness of our product, we can still offer
the broadest range of options that some other
financing programs cannot offer today. In addition,
we do not charge additional fees to do
business with us, such as application fees, non-usage
fees and enrollment fees.
4. We are uniquely focused on helping providers
succeed by not only offering longer-term, no interest
programs – perfect for supporting orthodontic
treatment plans – but by having the ability
to offer our active providers access to other
JPMorgan Chase products that can help their businesses,
such as payment processing, business credit
cards and equipment and expansion financing.
Overall, I believe we have the ability to deliver
products and services that are more comprehensive
than other patient finance companies. The services
we offer help practices manage their business and
meet their changing needs in a challenging economic
environment.
What would you say are the core values
of ChaseHealthAdvance?
Bleemer: There are two core values that drive our
business decisions each day – being an advocate for
the patient and the practice and being the leader in
innovation. In our mind, advocacy and innovation go
hand-in-hand. We’ve demonstrated advocacy for practices
and patients by launching innovative financing products,
such as a 24-month, no-interest payment plan. This
makes case acceptance easier for the practice because patients
have an attractive plan with affordable monthly payments
available to them. We also understand that the average office
staff is stretched, so we continue to focus on ease of use. We
are constantly asking ourselves how we can make the patient
financing process easier for the practice and patients. This
was the driving force behind the development of
www.healthadvance-online.com. With the click of a button,
applications and transactions can be submitted and robust
reporting is available to the practice 24 hours a day, seven
days a week.
How are your payment plans different from
other third-party financing products?
Bleemer: We structure our payment plans specifically for
patients and their financial needs. Our wide range of no interest
payment plans makes ChaseHealthAdvance an
incredibly attractive and patient-friendly option. Patients can
choose plans that are billed out in equal monthly amounts
and are designed to pay off within the promotional period,
eliminating the surprise of a large balloon payment due at the
end of the term. Additionally, we know that providing credit
approvals are essential. We are aware that along with great
payment plans and low service fees, approvals are of key
importance to providers. Using credit data collected over the
last 12 years, we have developed a custom score card that
allows us to approve patients whom other financing providers
might not.
How is enrolling with ChaseHealthAdvance
more beneficial for a practice than if it offered
its own in-house financing plan?
Bleemer: Offering ChaseHealthAdvance is more cost effective
than most in-house financing plans. In-house plans typically
cost orthodontic practices at least 10 percent, where
ChaseHealthAdvance only charges 7.99-9.99 percent as a onetime
service fee (Fig. 1). Practices can also benefit
by letting us take care of collecting our payments from patients.
Research shows there is only a 20 percent chance of a practice
collecting on an account that is more than 90 days old. Plus,
if a practice is not paid up front, it can take an average of 72
days to receive full payment. With ChaseHealthAdvance, the
patient’s payment is received at the start of the treatment.
It’s also important to look at what the cost of not offering
patient financing may be for a practice. Patients who walk away
from treatment because they don’t have the ability to make the
down payment or meet in-house payment schedules could result
in “no-shows” and lost revenue for practices.
Who can the orthodontic practices expect
to interact with on a daily basis?
Bleemer: At ChaseHealthAdvance, we know that
providing superior service to our practices is key to our
success. Every provider is assigned to a knowledgeable
practice consultant who trains the doctors and their
staff, and continues to work with them to identify
opportunities where the implementation of our financing
and finance marketing tools can help them meet
their business goals. Our practice consultants are
always just a phone call or e-mail away.
Walk us through the process. What will a
patient experience when applying for
financing with ChaseHealthAdvance?
Bleemer: Patients interested in financing will
fill out a short and confidential application either
at their doctor’s office or from home on
ChaseHealthAdvance.com. Most applications are
decided upon in less than 30 seconds. With help
from their provider and using tools such as our online
payment calculator, the patient can choose the payment
plan that works best for their budget. Practices
also have access to an online customizable payment
options worksheet, which can help facilitate the payment
options conversation.
You mentioned that you offer a minimum credit
line of $5,000. How do you determine a
patient’s maximum credit line?
Bleemer: We understand that an approval isn’t helpful to the
practice or the patient if the credit line is not large enough to
cover comprehensive treatment. Our credit lines range from
$5,000 to $12,000, which we have found is an ideal range to
cover most treatment plans. We even have special programs that
can extend credit lines to $20,000, if necessary. The patient’s
credit line is available for use by all authorized members of the
household and at any ChaseHealthAdvance provider.
For some patients, down payments are tough
to come up with right away. What is the average
percentage a patient must pay up front?
Bleemer: One of the great benefits of ChaseHealthAdvance
is that we do not require a down payment. We recognize
that a large down payment can be a challenge for some
patients. With our program, patients can finance the full cost
of their treatment.
Exactly what payment plans
do your offer to orthodontic practices and how
much interest is charged?
Bleemer: We offer no-interest plans for 3, 6, 12, 18 and 24
months and patients are not charged any interest as long as they
make all of their payments on time each month, and pay their
balance in full by the promotion end date. As I mentioned
before, we bill our plans in equal monthly installments, so there
are no surprises at the end of the promotional term.
Do you offer plans that extend past 24
months? If so, what sort of interest is charged?
Bleemer: Yes. We offer interest-bearing plans that extend to
48 months with interest charges starting at an Annual
Percentage Rate (APR) of 11.99 percent. The interest rate is
based on the patient’s credit history and will be disclosed to the
patient prior to the practice submitting the transaction. With
these plans, the patient simply pays the amount due each month
until the term of the loan is complete.
On any given day/time, how can patients get
information regarding their account?
Bleemer: Patients can access their account information and
even pay their bill online, 24/7 at www.mychasehealthadvance.com. They can also contact one of our customer service
representatives by calling 888-519-6444.
Aside from patient financing, what other
services do you offer participating orthodontic
practices?
Bleemer: To facilitate the financing process in their offices,
we offer all types of marketing tools to help practices communicate
the affordability of financing to their patients, such as Web
banners, a downloadable payment calculator that providers can
place on their Web sites, letter templates and tips for implementing
these tools into the practice.
Also, as an active practice in our program, providers have
access to a free Web-based appointment reminder service as
well as special offers from companies with whom we have
an alliance.
How does an orthodontic practice enroll with
ChaseHealthAdvance?
Bleemer: It’s very easy. There are no enrollment fees,
monthly minimums or required equipment to purchase when
you get started with Chase. Practices sign a provider agreement
and select the payment plans they want to offer their patients.
For additional information on our financing product or to
enroll, visit www.chasehealthadvance.com.
Why do you think ChaseHealthAdvance has
grown so quickly?
Bleemer: That answer is simple. It's the people who work on
the ChaseHealthAdvance team. From my Senior Leadership
team to our Information Technology team to the Practice
Consultants, we are all passionate about offering the best product
for practices and patients.
The ChaseHealthAdvance team is comprised of seasoned
veterans who come from both the financial industry, as well as
the medical and dental industries. Combined, the senior leadership
team has more than 70 years experience with patient
financing and even more experience in the financial industry.
This varied mix of experience and backgrounds is what has
driven our growth and our ability to develop and deliver innovative
products to our providers and their patients.
*The information in this article was provided by ChaseHealthAdvance and is directed to health-care
providers, a business entity, only and is not meant to be shared with
patients directly or indirectly.
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Growing a Practice with ChaseHealthAdvance –
a Testimonial
In today’s economy, being proactive is required to remain at
the top of our profession. We at Savastano & Dunn Orthodontics
knew that the impending economic crisis could potentially take
our business on a very sharp downward spiral. Knowing this,
our practice wanted to step outside the box and offer financing
choices to our patients that would allow all families the opportunity
to start orthodontic treatment. Long gone are the days of
most people paying for orthodontic treatment in full, so our
practice researched what options were out there in terms of
third-party financing.
Wanting to maintain the extraordinary high level of professionalism
that we present to our patients, Savastano &
Dunn Orthodontics became participating providers with
ChaseHealthAdvance. Implementing this into our practice was
seamless. The ease that the patients are able to apply for
financing online, the prompt response that is given with a credit decision and the process of funding once the patient is approved made the
choice for our office a fantastic fit. Not to mention that the financing funds are direct deposited into our account within 24 hours.
Stepping outside the box once again, our office developed a financial letter that was sent to all of our new patients prior to their first visit.
This allowed them to research our financial options before their scheduled visit. Our patients were sent information on ChaseHealthAdvance
and how they could apply and be approved for their treatment fee even before seeing our doctors. What a relief for our patients to know that
the means for paying for treatment was resolved before even coming to our office. This gave patients and parents the confidence to know that
treatment was within their means. And, our conversion rates continued to stay at a very high percentage, despite the economy being at an all time
low. Staying proactive and becoming a ChaseHealthAdvance provider has allowed our practice to maintain numbers that are indicative to
a growing practice. In just three months, nearly 40 percent of our patients have chosen ChaseHealthAdvance.
– Dr. Nick Savastano, owner and partner; and Allison Hartog, treatment coordinator at Savastano & Dunn.
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