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Office Visit: Teeth, Tech, Time and Tickets by Chelsea Knorr, Associate Editor, Orthotown Magazine

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Teeth, Tech, Time and Tickets
by Chelsea Knorr, Associate Editor, Orthotown Magazine

A practicing orthodontist in Orlando, Florida, Dr. Battle is a Townie to the core. Herein, we chat with him about his three practices, how he relies on the Internet to keep his businesses running smoothly and how in his off time, you're likely to find him giving back to his community or at Amway Center watching the Orlando Magic shoot hoops.

Name: Jason Battle, DDS, CAGS, Orthodontist
Graduate From: Jacksonville University - Certificate Advanced
Graduate Studies in Orthodontics and Dentofacial Orthopedics
University of Tennessee - DDS
Valdosa State University - BS
Practice Name: Premiere Orthodontics
Practice Location: Orlando, Florida
Staff: Six
Website: premiereorthodontics.com


First off, what drew you to ortho? What inspired your career decision?
Battle: My Uncle is a dentist. I liked the freedom that he had to shape his business and practice how he felt best-suited his personality and skill set. While in dental school, I was drawn to orthodontics because it was like a multi-year puzzle. I enjoy solving problems and in orthodontics there is always a new problem to solve.

Tell me a little about your practices? What is the workflow like? Describe a typical day.
Battle: We are six years old and have three locations, so we depend heavily on Internet-based technology to function. We access patients' charts through the Internet, our phones are Internet-based and much of our patient communication is through the Internet. Originally, the plan was to open only one location. However, as more competition came into our area, the need for a second and then a third location became apparent in order to fill my week.

We template our schedule toward our patients' desire for early morning appointments and late afternoon appointments. Those appointments are usually shorter adjustments. Our initial bondings, debands, lab work and long adjustments are scheduled in the middle of the day.

A typical day starts at 8:30 with our morning huddle. We review patient requests, emergencies, clinic protocol, etc. We will see our first patient at 8:40, handling only short adjustments until 9:40. At 9:40, we start our banding, long adjustments and deband appointments which will go until about noon. Our lunch, lab and referral doctor lunch time is from 12-2. We'll then resume clinic at 2 p.m. with debands, long adjustments and bandings. Around 3:40, the day shifts back to short adjustment appointments until 5:20 when we end our day.

What do you do to set your practice apart from others?
Battle: First we focus on customer service. We never want our patients to wonder "what's next?" We keep them informed, we communicate treatment goals/time, progress and the thought process behind our treatment. We regularly communicate with our patients through e-mail surveys. They can rate us on 14 different items. This way we know if there is/will be a problem and can solve it before it becomes one. Second, we want to have excellent cases that our patients and referrers are happy with. We have a checklist of treatment goals for each patient so that we can evaluate our performance. Third, we want to be on-time with our treatment and appointments. Lastly, we follow our cases for two years post-treatment to ensure stability.

Life story. Ready. Set. Go.
Battle: I was born (Michigan) and raised (Ohio) in the Midwest. My family moved to Atlanta when I was 15. From Atlanta I was able to take many trips to Florida through my church youth group. I fell in the love with the state and tried to do everything I could to make it my home.

Describe how you integrate dentofacial orthopedics?
Battle: I try very hard to avoid surgery. It's an option, but most families can't afford it and there are risks. I've been successful at camouflaging many Class II and III cases as an alternative. I enjoy using the Forsus appliance for Class II correction and an RPE with heavy Class III elastics for Class III correction. The lower incisors inclination won't be Board quality in these cases, but I still feel like we are offering these families a viable alternative to invasive treatment.

You are an active Townie and post frequently on Orthotown.com.
How did you learn about Orthotown?
Battle: I learned about Orthotown through Dentaltown by way of the Student Doctor Network (SDN). I frequently commented on the SDN network, and enjoyed my discussions there. I wanted to continue in my professional life.

What has Orthotown done for your professional life?
Battle: Most orthodontic offices are single-doctor practices. It gets lonely sometimes not being able to bounce ideas off another person and hard to add new treatment modalities. Orthotown allows me to interact with people who are going through my similar experiences.

What do you think is the biggest problem orthodontics faces today?
Battle: Orthodontists are feeling more pressure on their businesses due to more competition (new graduates and chains), GPs doing their own ortho and a decrease in the population of adolescents. I believe the traditional business model of graduating from residency and hanging a sign on an office, which has worked for 50-60 years, is changing. There is more pressure on new graduates than ever, many simply cannot afford to open or purchase an office. Unfortunately, it's difficult to foresee what the new model will look like. Will orthodontists form more group partnerships (like oral surgeons), maybe joint partnerships with other specialists (pediatric dentists, periodontists) or possibly work in mini dental clinics with all specialties? Who knows?

Looking ahead, what would you like to see ortho do in terms of the way it operates as a profession in the next five to 10 years?
Battle: I wish the profession would help educate the lay public about what we do. The AAO has an awareness campaign, but I don't think it's very effective. Also, I wish there were a new patient financing model. We are the only specialty that gives away our services and then wonders why the public devalues that service. We give away free consults, and finance anyone with a pulse.

Who are some of your mentors?
Battle: Larry Jerrold, Jean Pierre Pontier, Elliott Moskowitz, Randy Feldman, Alan Shoopak, Rao Kopouri, Dan Barry, Bernard Johnson and Toni Gregory.

What is your favorite procedure?
Battle: Removing black triangles through interproximal reduction and space closure.

Describe your most successful or rewarding experience in your professional life.
Battle: I really enjoy participating in the Smiles Change Lives program. Using my skill set to change someone's life who may not be able to afford my services is highly rewarding.

You are a sports enthusiast. What teams would we find you cheering for?
Battle: I love football. I cheer for our local university UCF, the Florida Gators, the Atlanta Falcons (my hometown) and the Jacksonville Jaguars. I am also a fan of baseball and basketball. I am an Orlando Magic season ticket holder. In baseball, I cheer for the Detroit Tigers (my birthplace) and the Atlanta Braves.

You volunteer in your community. Tell me about some of the ways you give back.
Battle: I perform volunteer dentistry at a local free clinic near downtown Orlando. I also participate with Smiles Change Lives. I am also on the Board of Directors for the local dental society.

What do you like to do when you are not working?
Battle: I love to grill, travel and learn about new technology. My family is small but I enjoy spending time with them.

  Dr. Battle's Top Products
Dimple Plier
Started using it in 2006. It helps me finish aligner cases without refinements, so I use it at the end of every aligner case.
Fuji
Started using it in 2004. It's a great bonding agent and works well in a wet field. I use it for banding molars and build-ups.
Boone Height Gauge
Started using it in 2004. It gives me predictable bracket placement every day, so I use it for every initial bonding.
Transbond
I started using this in 2011. It's a strong adhesive, so we get very few bond failures.
Vocalocity
I started using this in 2012. It allows us to manage more phone calls and seamlessly work in different locations.
Screenplay
Began using this in 2010. The software allows me to consistently explain complex orthodontic treatment. This helps me out on new patient exams.
Parkell Electrosurge
I started using it in 2011. It allows me to expose teeth to move treatment along and provide gingivectomies which make my cases look better.
Orthotown Magazine
October 2025
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