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Practice Management, HR and Accounting

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by Arselia Gales, assistant editor, Orthotown magazine
Townie orthodontist Dr. Jason M. Hartman now has nearly a dozen Spark Orthodontics practices in Pennsylvania; we tour one of his newest to get a sense of the products and principles he installs to maximize the chain’s clinical and commercial success.
September 2018
by Jay Geier
Jay Geier of the Scheduling Institute provides seven essential questions you should be asking to find a good practice management consultant.
July/August 2018
It’s summer—time to cast your vote for the most dependable, user-friendly, can’t-live-without products and services offered in the industry. Our special section that highlights some of the products you’ll see on the ballot should help make your decision easier.
July/August 2018
by Amy Racher
Some SEO companies will promise the moon on a silver platter, but industry expert Amy Racher explains why practice owners should be cautious about overly ambitious claims—and how those results might hurt your reputation in the long run.
June 2018
by Brandie Lamprou
Postcards, local directories, magazines, newspapers, mailers … there are plenty of ways to try to reach new patients, but which make the best fit for your practice? Marketing expert Brandie Lamprou explains the strengths and drawbacks of several of the most popular options in print marketing.
June 2018
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
May 2018
by Bonnie Pugh
Practice management expert Bonnie Pugh shares how the four C’s of team building—clarify, calculate, communicate and coach—will keep your staff engaged and lead to a successful practice.
March 2018
by Lauren Glass
Discover the new rules of SEO for practice websites, and how practice owners should be incorporating them to help their businesses stand out in search results.
March 2018
by Brad Petersen
Brad Petersen shares how to go beyond referrals when it comes to marketing your orthodontic practice.
Jan/Feb 2017
by Orthotown staff and
These savvy tips from the team at will improve the patient response rate to your direct-mail postcards.
June 2016
What is a good amount of starts per year?
November 2014
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Townie® Poll
Does your practice own a CBCT unit?
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
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