Practice-friendly financial model and pipeline of innovations drive a new vision for clear aligner treatment
Posted: July 22, 2020
Edited by Orthotown staff
FREMONT, Calif.—OrthoFX, a high-tech startup that partners tightly with dentists and orthodontists, has unveiled a host of new clear aligner technologies coupled with a unique practice financial model.
The company is led by orthodontic industry veterans, many of whom were senior executives at Invisalign during its hyper-growth phase. “We started OrthoFX with the premise that a high-quality patient experience must involve care delivered by a doctor” said Ren Menon, OrthoFX CEO. Unlike 'do it yourself' clear aligner industry newcomers that minimize clinician-patient interaction, OrthoFX partners with practitioners with every patient receiving professional consultation and follow up treatment.
OrthoFX aligners are formulated with FXTetra technology combining a proprietary plastic formulation and an elastomeric middle layer to provide ideal forces for tooth movement along with superior patient comfort, stain resistance and clarity. The company also announced FXOnTrack, a smart platform that enables virtual consultations, remote treatment monitoring, concierge support from the OrthoFX clinical team and sensor-based wear-time tracking.
In addition, OrthoFX’s financial model eliminates the lab bill associated with traditional clear aligner companies and pays the clinician within days of starting a case.
“We have always believed our simplified financial approach would become preferred to paying upfront lab bills” said Menon. In addition to expediting treatment fees the company supports practices with billing services, financing and collections, insurance processing, and extensive marketing to bring new patients into the office. As practices open up and seek to re-establish growth and cashflow, we anticipate heightened interest and accelerated migration to our clear aligner platform.”
For more information, visit orthofx.com.