Podium Selects Kaleidoscope as Agency Partner in Orthodontics

Posted: September 23, 2021
Edited by Orthotown staff

LEHI, Utah—Podium has selected Kaleidoscope as an agency partner in the orthodontic space. Podium is a communication and payments platform that allows businesses to generate customer reviews, collect payments and communicate with their patients/customers via text messaging. Kaleidoscope provides a "one-stop shop" for orthodontic practice marketing.

Kaleidoscope’s full range of orthodontic-specific marketing capabilities complement Podium’s broad communication capabilities. With the combined solution, orthodontic practices can benefit from a simplified process of patient communication—from prospecting to follow-up.

“We are thrilled to partner with Kaleidoscope in order to enhance the value we jointly provide to orthodontic practices,” said Brad Jenson, EVP of business development at Podium.

“We are excited about working with Podium to enhance the patient journey, and help orthodontic practices grow,” added Kaleidoscope CEO, Ted Teele.

In their first joint, text-based patient survey for an orthodontic client (McReath Orthodontics), Kaleidoscope sent a text to 1,982 patients, and received 518 completed surveys (26% response rate). Of those 518 responses, 97% of patients said they had received “top-notch care.” Patients also provided 22 referrals for the orthodontic practice to follow-up.

“This was the first time that we had sent out a customer survey, and were curious about what the feedback would look like. After we received the results from Kaleidoscope, our practice was able to follow up on 22 referrals, and read the notes from each of our patients who took the time to fill out the survey. We were more than thrilled with the results," said Dr. McReath of McReath Orthodontics.

Podium and Kaleidoscope are hosting a joint webinar series on how the orthodontic patient journey has changed in recent years, and how the two companies can help orthodontic practices leverage these changes to gain new patients. The webinars will be held on Friday, October 1, at 1 p.m. Eastern and on Tuesday, October 5, at noon Eastern.

For more information, visit podium.com/webinars/from-search-to-sold-understanding-the-modern-customer-journey.
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