New Book “Social Media For Dentists” Shows Dental Practices How to Find 7-10 New Patients Each Month
– Offers Easy “How To” Advice for Connecting With Patients and Communities Online
Richmond, VA (1/27/2010) – On average, U.S. dentists spend $20,000 - $30,000 each year on traditional advertising to reach new patients. Unfortunately, most of this money is wasted – because the most effective way for dentists to attract new patients is by word of mouth or via the Web. The power of online social media – such as Facebook, Twitter and other sites – has made it possible for more efficient ways for dentists to find new patients.
According to a new book by social media expert Stephen Knight and dentist Dr. Jason Lipscomb D.D.S., dentists who embrace the new world of social media can expect to gain as many as 7-10 new patients every month – without spending a dollar on advertising. In their new book, “Social Media for Dentists,” they offer a practical, step-by-step social media plan to help any dentist grow their practice and increase their presence in their local community, all while saving money on traditional advertising.
With the recent proliferation of social media (Facebook has over 300 million users worldwide), there is a new and powerful method for dentists to connect directly with potential patients – all while avoiding the huge costs (and uncertain results) of traditional advertising. Many dentists that commit to an intensive social media marketing program find that they are able to cut their advertising budgets by 90%. That’s because social media is largely free to use. The only cost to the dentist is the time spent building up an online presence and interacting with potential patients.
Studies also show that 85% of people who are considering a new dentist look online as their first source of information - not phone books or print ads. So why are so many dentists still relying on direct mail campaigns, postcards or phonebook ads to attract new business? To be successful in gaining new patients in this new era of social media, dentists will need to adapt their methods of outreach. Fortunately, dentists can use “Social Media for Dentists” as an easy “how-to” guide to use the new world of social media to connect with new patients and grow their practices.
What Is “Social Media for Dentists” all about?
The book “Social Media for Dentists” shows dentists how to use social media like Facebook and Twitter to find new patients. The book provides detailed, step-by-step instructions and tutorials for dentists to use as they explore the world of social media. It teaches dentists how to “get found” online and how to get good reviews from existing patients on the most important online review sites. Social Media for Dentists provides tutorials on YouTube strategies, Facebook, LinkedIn, viral video campaigns, e-mail marketing and more. “Social Media for Dentists” is available for $79 at www.socialmediadentist.com.
Everyone who buys “Social Media for Dentists” will also receive a free membership to an exclusive “members only” blog offering updates, information and access to a social media database to help manage their social media marketing work.
About The Authors:
Dr. Jason Lipscomb D.D.S. is a dentist with practices in Fredericksburg and Richmond, Virginia. In addition to his dental practice, Dr. Lipscomb is an expert Web developer and has been actively engaged in social media for over 9 years. He uses his experience in social media to coach other dentists, and is the creator of http://www.twentist.com, a website for dentists on Twitter. Dr. Lipscomb is a media commentator on the use of social networking in the dental profession.
Stephen Knight is a software developer, social media expert and co-author of three books, on Web technology and social media. Stephen grew his own million dollar software and hosting company from the ground up by using the same strategies described in “Social Media for Dentists,” and has received several awards for excellence in marketing and software development. When he is not writing software and books, Stephen works as an independent consultant helping businesses with their social media strategies.
To learn more or to purchase “Social Media for Dentists,” visit: www.socialmediadentist.com