Townie® Poll

Marketing

Poll conducted from 12/13/2010 To 1/18/2011

Do you have an active marketing strategy for your practice?
58 total votes
64%
a. Yes
36%
b. No
What marketing approach has worked best for you?
47 total votes
85%
a. Patient referrals
0%
b. Customized direct mail by outside agencies
0%
c. ValPak
4%
d. Internet
0%
e. Social Media
11%
f. I really don't know which one works best
Who manages your practice marketing?
47 total votes
43%
a. The doctor
11%
b. Chairside assistant
40%
c. Treatment Coordinator
6%
d. Hired marketing consultant
How do you track your marketing effectiveness?
47 total votes
68%
a. Patient questions on initial office visit
15%
b. Comparing new patient exams to previous numbers
6%
c. Marketing consultant reports
11%
d. We don't really track this
How has the economy affected your marketing efforts?
47 total votes
19%
a. We have not changed due to the economy
45%
b. We have increased our efforts in marketing
9%
c. We have changed our approach to marketing
28%
d. We are looking for new ways to market
How much of your overhead expense do you spend on marketing?
47 total votes
21%
a. One percent
36%
b. Three percent
15%
c. Five percent
15%
d. More than five percent
13%
e. I don't know
What plan do you have for 2011 marketing?
47 total votes
26%
a. Keep it the same as 2010
36%
b. Increase our marketing efforts
30%
c. Look for new ways to market
0%
d. Hire a marketing consultant
9%
e. Use more Internet/Social media marketing

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