Do you have an active marketing strategy for your practice? |
58 total votes |
|
| 64% |
| a. Yes |
|
| 36% |
| b. No |
|
|
What marketing approach has worked best for you? |
47 total votes |
|
| 85% |
| a. Patient referrals |
|
| 0% |
| b. Customized direct mail by outside agencies |
|
| 0% |
| c. ValPak |
|
| 4% |
| d. Internet |
|
| 0% |
| e. Social Media |
|
| 11% |
| f. I really don't know which one works best |
|
|
Who manages your practice marketing? |
47 total votes |
|
| 43% |
| a. The doctor |
|
| 11% |
| b. Chairside assistant |
|
| 40% |
| c. Treatment Coordinator |
|
| 6% |
| d. Hired marketing consultant |
|
|
How do you track your marketing effectiveness? |
47 total votes |
|
| 68% |
| a. Patient questions on initial office visit |
|
| 15% |
| b. Comparing new patient exams to previous numbers |
|
| 6% |
| c. Marketing consultant reports |
|
| 11% |
| d. We don't really track this |
|
|
How has the economy affected your marketing efforts? |
47 total votes |
|
| 19% |
| a. We have not changed due to the economy |
|
| 45% |
| b. We have increased our efforts in marketing |
|
| 9% |
| c. We have changed our approach to marketing |
|
| 28% |
| d. We are looking for new ways to market |
|
|
How much of your overhead expense do you spend on marketing? |
47 total votes |
|
| 21% |
| a. One percent |
|
| 36% |
| b. Three percent |
|
| 15% |
| c. Five percent |
|
| 15% |
| d. More than five percent |
|
| 13% |
| e. I don't know |
|
|
What plan do you have for 2011 marketing? |
47 total votes |
|
| 26% |
| a. Keep it the same as 2010 |
|
| 36% |
| b. Increase our marketing efforts |
|
| 30% |
| c. Look for new ways to market |
|
| 0% |
| d. Hire a marketing consultant |
|
| 9% |
| e. Use more Internet/Social media marketing |
|
|