3D Dental Imaging Gives Orthodontists the
Straight Talk on Cone Beam Imaging
In the contemporary and contemplative orthodontic office,
3D imaging has emerged as a technology that is expanding the
specialty's scope and effectiveness. Besides learning how the cone
beam 3D works, practitioners want to know how to optimize
the technology across many aspects of the practice – from diagnosis
to treatment to marketing. To achieve this goal, Imaging
Sciences International, Henry Schein Dental and Gendex
Dental Systems have partnered to sponsor the 3D Imaging
Institute's 5th International Congress on 3D Dental Imaging – a forum for leaders in dental education to share their experience
and expertise in this dynamic technology. Entitled "3D in
Practice," this year's congress will be held November 4-5, 2011,
in Dallas, Texas with a Users' Meeting on November 3.
Continuing to meet the demand for education, the congress'
two-day curriculum is expanded each year to include topics
ranging from basic information to detailed clinical use, hands-on
training with 3D planning software programs, patient education
and marketing, and will afford 16 CE credits. For 2011,
leading technology experts will discuss the latest techniques and
related software and products, and attendees will have opportunities
to network with clinicians from around the world. Several
break-out sessions specifically target issues that affect the orthodontic
Dr. Sean Carlson's session is entitled, "Debunking the Myths
of Cone Beam Imaging: Applying the Science in the Everyday
Orthodontic Practice." Dr. Carlson is an associate professor of
orthodontics at the University of the Pacific School of Dentistry
and a senior investigator in the Craniofacial Research and
Instrumentation Laboratory, besides maintaining a private practice
in Mill Valley, California. He also offers free podcasts based
on scientific facts that explore the basics of X-ray dosimetry related to common dental and orthodontic diagnostic procedures.
These podcasts allow dentists to gain a greater perspective
on the subject of CBCT and radiation exposure.
Orthodontic speaker Dr. Juan-Carlos Quintero will present
"Ortho in 3D! – the Fully Committed Practice." He is immediate
past-president of the South Florida Academy of Orthodontists
(SFAO) and has been featured on several television news shows,
including the Discovery Channel. He has served as national president
of the American Association for Dental Research – SRG,
has won numerous national research competitions, published
more than 14 articles in peer-reviewed scientific journals and currently
lectures extensively both nationally and internationally. Dr.
Quintero notes, "Armed with 3D information, orthodontists are
able to treatment plan cases for clear, predictable, concise tooth
movements. The more we see, the more we know and the fewer
mistakes we make for more efficient treatment planning." He
adds that orthodontists can benefit from the opportunity to view
head and neck anatomy from all sides in three dimensions and in
conjunction with airways, bone, sinus and the TMJ system.
In addition to the clinical aspects of the orthodontic practice,
the congress will offer insights for augmenting the practice. Dr.
Steven Olmos, an orthodontist, will speak about "CBCT in the
Treatment of Craniofacial Pain and Sleep Apnea," and Dr. Brent
Bankhead will discuss "Leveraging 3D Technology for a
Successful Practice." Other sessions will investigate implants,
cone beam and CAD/CAM and 3D applications for oral and
For the business side, Kimberly Innocent and Dr. Steven
Sudbrink's session will focus on "Successful Reimbursement and
Billing Strategies for Cone Beam Scans." Prior to joining
Sudbrink Oral Surgery Associates, PC, where Innocent is the
administrator of operations and staffing, she was in charge of 12
large, multi-specialty medical practices. She is also vice president
and operational advisor for Practice Solutions, LLC. Innocent
noted, "Submitting CBCT scans for dental insurance reimbursement is a brand-new concept. If you have CBCT technology or are
still considering it, it is important to make the calls and verify the
requirements for a seamless reimbursement process."
For the past four years, the congresses have explored topics on
3D's past, present and future possibilities. As the applications for
this powerful technology continue to grow, more specialties and
topics are integrated into the mix. Speakers share their experience
in practical applications of this dynamic technology and how it
actually works in the clinical environment. Lectures and discussions
allow for participation and interaction between participants
and speakers. Attendees can witness live scans and treatment-planning
sessions and gain insight into the different options for field-of-
view, resolution and scanning protocols and patient positioning
optimization by doctors through hands-on training with 3D planning
Nicole Serago, marketing specialist and events coordinator for
the 3D Imaging Institute, has been involved with the congress since
its inception. She offers, "The institute provides 3D education for
all clinicians. While throughout the year we sponsor Webinars for
those with varying levels of knowledge and day-long advanced customer
training sessions, our signature events are definitely live
courses and the annual two-day congress. Feedback from our past
congress attendees verifies we are on the right track by giving comments
like, "The speakers' combined knowledge is very impressive"
and the courses are "so beneficial."
Along with these seminars, a variety of vendors display supporting
3D-related products including imaging, implant and
restorative systems. In the exhibit hall, dentists will be able to have
a hands-on look, including i-CAT, the new i-CAT Precise and the
new Gendex GXDP-700.
Cone beam imaging gives orthodontists a view of the anatomy
that assists in more precise diagnosis and treatment planning for
orthodontic patients. Comprehensive information and education
gained from this congress can help dentists use this type of imaging
modality to advance patient care and differentiate their practices.
Learn more at www.i-cat3d.com/congress2011/.