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According to “Dr. Wo” Wm. Randol Womack, DDS, Board Certified Orthodontist Editorial Director, Orthotown Magazine

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December signals the end of another year with the World Series over and the St. Louis Cardinals winning an unbelievable game six and a solid game seven. The BCS teams are competing for a spot in the BCS Title game and there is finally an NBA basketball season. Hard to understand that it is so difficult to split up over a billion dollars?

Looking back in orthodontics we had a very well-attended AAO meeting in Chicago with anticipation about another Honolulu meeting coming up next May, as well as the Midwinter Conference in Marco Island, Florida, in January. The recent AAO survey shows that patient starts last year averaged 237 but that number is below the peak of 2004 when the average reported was 262. The survey also found new patient exams were down slightly from 375 to 359 per member. New case presentations fell from an average of 232 to 226.

At Orthotown Magazine we have had a good year of valuable and interesting articles in our 2011 issues, and we have even more in the pipeline for 2012. We explored social media for marketing your practice with Mary Kay Miller and others. In fact, the AAO survey stated that 47 percent of members reported using Facebook to promote their practices and 35 percent said they spent more than $10,000 a year on practice promotion. So, practice management will occupy a good deal of space in 2012 as orthodontists are still struggling to recover the levels of practice that existed in 2008. We also had articles that explored treatments outside the box like the detailed case reports on “Wilckodontics” by the Drs. Wilcko. In addition we covered TAD treatment with Jay Bowman, Sebastian Baumgartel, Moe Razavi and others. We continued our focus on CBCT, featuring a two-part tear-out educational supplement by Dr. Dale Miles, and our annual September CBCT issue which topped 85 pages (our September 2009 issue was just 40 pages). Plus Orthotown Magazine is now even more convenient for you to read and store by downloading the interactive version and saving it in iBooks on your iPad.

The end of the year also brings the annual Orthotown survey where we ask for and get responses from you, our subscribers. The value of the survey is for our editorial staff to compare this year’s results with those from last year to help us focus on our goal of including articles and message board reviews that are the most valuable and interesting to our readers. We work hard to fulfill our commitment to provide high quality information and exchange of ideas exclusively to the orthodontic profession. Some evidence of our success is demonstrated by the more than 3,500 subscribers to Orthotown.com and the verbal feedback we receive at meetings and conferences regarding the quality and enjoyment of Orthotown Magazine. We are pleased with these responses and will continue our efforts in 2012 to make Orthotown the best online and print publication exclusively for orthodontists.
Orthotown Magazine
September 2025
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