
“The most valuable asset in an orthodontic
practice is the people. One of the most critical
issues facing orthodontists today is how to
hire, train and retain quality people to achieve
and maintain excellence.”— Dr. Steven Seltzer
This statement was published more than 10 years ago. The struggle
of how to accomplish this continues in today’s busy orthodontic practice.
I was recently in an orthodontic office to implement their new sterilization
system. They had a new team member there on her first day with
the office. She was watching with eyes wide open as we went through the
new system and equipment. I had a minute to ask her how she was doing
and almost with tears in her eyes she said, “I am so lost.” When we got
a break I asked the clinical coordinator what the training protocol was
for the new team members. She replied “Well, it is pretty much sink or
swim here. We don’t have time to train.” Sadly, this is the case with many
busy orthodontic offices. Training systems such as this have a significantly
lower success rate than offices that provide good information,
proper training and clear expectations for new employees. Many great
team members are lost without a structured training system and a trainer.
The employee base of today is changing. People are much
more transient than they have been in the past. It is estimated
that today’s students will have 10 to 14 jobs before their 38th
birthday! These numbers indicate our offices will be investing
more time and energy into training than in previous years.
Having a designated trainer and a good training system will
make this process much more successful.
Many offices struggle with the “we are always training” cycle
that they can’t seem to break. I have found offices that suffer
with this vicious cycle have a poor new employee training system
or no system at all. Without proper care and feeding even
the best new employee will fail if not given information, tools,
training and set expectations needed to excel.
Not every new hire can be an all-star employee and we will
have failures. There are two types of failures when it comes to
training new team members. There are system-based failures and
employee-based failures.
System-based failures include:
- Lack of a training schedule
- The trainer is not well trained
- Lack of written information
- No clear job description
- No guidelines and expectations established
Employee-based failures include:
- Tardiness
- Lack of accountability
- Failure to meet expectations
If an office loses a new team member based on a system failure,
this should be a great concern to the office. The system must
be improved in order to stop the cycle of perpetual training and
increase the development and retention of great team members.
When a new team member is hired, he or she will move
through four basic stages as the member learns the new skills.
Each stage presents its own challenges. With great training,
patience and care, we can help a person move through them
smoothly and develop into a great team member.
There are four basic steps in the ladder of training:
- 1. Unconscious Incompetence
You don’t know that you don’t know. This new team member
does not understand or know all that he or she doesn’t know. The
new member must recognize his or her own incompetence, and
the value of the new skill, before moving on to the next stage.
- 2. Conscious Incompetence
You know that you don’t know. Though the trainee might
not understand or know how to do something, he or she recognizes
the fact that he or she doesn’t know it. This can be a pivotal
point for a trainee. There can be a level of frustration during this
stage. The trainee might feel like he or she will never “get it” and
give up if not given the support needed. It is critical to celebrate
successes no matter how small in order to build confidence.
- 3. Conscious Competence
You know that you know. This trainee understands or knows
how to do something. However, demonstrating the skill or
knowledge requires concentration. He or she can accomplish the
procedure, but it takes heavy concentration. The time it takes to
complete appointments might be longer than the schedule allows.
- 4. Unconscious Competence
You don’t know that you know. It just seems easy. I finally
got it! This is your new orthodontic clinician! He or she has
had so much practice with a skill that it has become second
nature and can be performed easily. As a result, the team
member can complete procedures with accuracy and within
the scheduled time.
The length of time an individual spends in any of these four
stages depends on the strength of the trainer and the training
system in your office.
So, let’s set our new team members up to climb the ladder
quickly and most efficiently by giving them the tools, training
and set expectations they need to become a valuable asset to
your office.
If we expect team members to perform, we must make sure
we let them know how to perform, as well as provide them with
all the tools and training they need to perform those skills. All
newly hired team members should receive a packet with office
information included. They should receive an office manual, a
clear job description, their training schedule and any other
information your office provides. Make sure they get introduced
to all the other employees and know who their trainer or “go to”
person is. I have been in an office during the morning huddle
when a new team member has started. After the huddle I heard
some team members asking “who was that in the morning meeting?”
The answer was, “that is your new team member.” How do
you think she felt about joining that team?
Before we can start training our new team members we must
determine what we are training them for. From brackets and
adhesives to sterilization protocols, orthodontic clinical procedures
are different in almost every office. Even when hiring a
clinical assistant with 20 years of orthodontic experience, it is
critical to train her on how orthodontic patient care is delivered in your office. This is not limited to the clinical area. Clear definition
must be outlined for every position in your office from
scheduling coordinator, treatment coordinator, records technician,
lab technician, etc.
This definition should come in the form of a clear and outlined
job description. Most often a clinical assistant is hired
with that blanket job description “clinical assistant,” without
any definition of what that means for your office. A clinical
job description should include the clinical duties, infection
control duties, lab duties and all miscellaneous procedures that
he or she is expected to perform. Without expectations, how
can you expect them to perform well and fulfill their role in
your office?
Now that we have the job description clearly defined for the
new member, we must give him or her all the information
needed to fulfill this role. The first portion of that would be all
basic orthodontic information including tooth numbering,
names of instruments, a complete list of dental and orthodontic
terminology, etc. I recommend this basic information be given
to all team members when they join your team. This will help
your scheduling coordinators triage the emergency call much
better. This will also help your treatment coordinators explain
treatment and appliances to new patients.
There should also be information that is specific to your
office such as: what types of brackets you use, what “taking
records” means to your office, what adhesives you use and what
appliances you use with your patients. Offices are quick to
assume that an experienced orthodontic assistant can immediately
start running a column. So often this sets a trainee up for
failure. For example, her bond failure rate may be too high simply
because she was never taught how to bond in your office and
with your products. This is a system failure and protocols must
be in place to help her be successful from the start.
A new team member will also need a training outline. I hear
all the time, “well, she has been here a year and still isn’t fully
trained.” This failure is most often due to the training system,
not the person. Clear expectations and time frames should be set
up to help him or her achieve goals. Starting off with short-term
goals and celebrating successes will keep him or her motivated
during the training process. I recommend having a list for the
trainee and the trainer to check off as goals are accomplished.
There should be a time frame for 30-, 60- and 90-day goals with
accomplishments to check off along the way.
Hands-on training is key to making a new clinicians’ training
move quickly. Having the trainer sit with a trainee during a procedure
that he or she is not comfortable with makes both parties
(trainee and the patient) more confident. I remember the first
time I put in an archwire on a patient. I got the patient all tied in
and was so proud of my success. That is, until my trainer came
over and said “next time, don’t put the archwire in the headgear
tube.” I was very deflated by that comment. If I had a trainer that
stayed with me and gave me encouragement throughout the procedure,
the result would have been much different.
I have worked with many offices who tell me they have a
high turnover rate. They’ll say they have a hard time finding
good people who want to work. Many times good people are
hired and not provided with good training so the cycle continues.
Albert Einstein once said, “Insanity is doing the same thing
over and over again and expecting different results.” Continuing
to hire new team members without a good training system
might fall into this insanity definition. The first steps in developing
great new employees are:
- Develop a complete office manual
- Develop clear job descriptions for every position in
your office
- Set expectations and time frames for your new team members
- Have a trained trainer – not everyone is meant to train
- Implement a training system – not just “sink or swim”
We have implemented a great training system into the office
above that previously used the “sink or swim” training method.
They have successfully trained two new team members. The
office, the new team members and their patients are all benefiting
from this change. Making these changes in your office might
stop the perpetual training cycle and keep you from falling into
the definition of insanity!
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