Training does not just involve staff members, it should also
include your patients. We get so focused on getting through the
schedule for the day that we forget to educate our patients on the
part they play in the success of their treatment. When starting
patients in orthodontics, it is necessary to make sure they understand
their part in the success of treatment. The final results cannot
be achieved without patients being onboard and understanding
their responsibility.
Appointment Times
Patients need to be on time for their appointments, but
your office needs to set an example. If you are always running
behind on your schedule, why should your patients show up on
time? Remember, you can only expect your patients to be on
time for their appointments if you run on time. It always pays
off when we are respectful of our patients' time. Your schedule
must be realistic – is what you have established as your everyday
schedule obtainable? When seeing new patients, it is even
more essential for them to be seen on time. They are forming
their first impression of the practice and deciding if they want
to begin their treatment with your practice. You only get one
chance at a first impression, so make sure you don't lose a
patient because you are running late. Therefore, don't let latearriving
patients ruin your schedule. If you continue to see
patients that always arrive late, you are training them that it is
OK to come whenever they want. You set the tone, so inform
your patients of your scheduling policies and set a good example
by being on time.
Emergencies
We have the ability to control our schedule so much more
than in other professions. Orthodontics has very few true emergencies.
Most emergencies can be taken care of within several days
time, not necessarily the minute someone calls. Again, this is
training and educating your patients to understand this so that
they don't expect to get in for a repair within the hour. If your
receptionist has knowledge of clinical procedures, she is more able
to determine which are the true emergencies and schedule accordingly.
Some breakages can be handled temporarily by the patient,
eliminating the need for an immediate appointment. This way of
handling emergencies will also keep your schedule from becoming
total chaos.
Missing Appointments
A problem in many practices is patients who do not come
in for their regular appointments. The orthodontist's treatment
estimate is based on the patient keeping their regularly scheduled
appointments. Every time a patient goes over the estimated
treatment time, it costs the practice and the profit starts to
decrease. Confirming appointments for patients helps them to
stick to their schedule and their treatment progressing.
Confirming appointments should be considered a courtesy, not
as something where we are at fault if they don't show. Patients
want to hold us responsible instead of them taking ownership
of showing up. At the beginning of treatment, make sure your
patients are aware that their estimated treatment time is based
on them following appliance care instructions and making their scheduled appointments, and that missed appointments might
result in extended treatment time.
Oral Hygiene
Some patients might believe that since they are seeing an
orthodontist regularly, it's not as important to see their general
dentists. All practices need to review their information and procedures
to ensure that patients are fully informed that during orthodontic
treatment it is necessary to continue to see their general
dentist. I have become aware in my consulting that practices have
patients who state they were unaware that they were to continue
with regular cleanings. The operative word is "unaware." We are
in the days of patients taking no responsibility. Make sure that
somewhere in your agreement that this is covered and you have
their signature on that form.
It's great to recommend that during orthodontic treatment
patients see their hygienist every four to six months for cleanings.
As we all know, if a patient has a problem with oral hygiene, it
complicates our job tremendously. Teeth do not move as well with
swollen and puffy gums. Also, our area hygienists and dentists
really appreciate it when they hear that we recommended this to
all of our patients.
Restrictions and "Allowables"
The other training area involves making sure that your
patients understand their restrictions concerning what they will
be able to eat. I like to have not only a "No-No" list with the
foods to avoid, but also a "Yes-Yes" list, which I give to patients,
that gives them some direction on making good choices. Anytime
that you can turn a negative into a positive, do it. Whatever you
can do to get patients to follow instructions provides benefits in
two ways: parents do not like to have to return for repairs, and
you reduce the number of emergencies.
Procedural Patient Education
Educating patients after procedures can also help with reducing
emergencies. Make sure you inform your patients of everything
they need to know about their procedure or appliance. If
your bonding process requires the patient to avoid items such as
carbonated sodas for a period of time, they must be informed
and know the impact of not following instructions. The first 24
hours after a bonding procedure is when there is the greatest
chance of a loose bracket. Even when they brush, they should be
careful or they can knock off a bracket if they apply too much
pressure and force.
Orthodontic Insurance
Orthodontic insurance is unlike any other type of insurance
coverage. The majority of the companies issue a lifetime maximum
orthodontic benefit for each individual. Most parents and
patients do not understand how orthodontic coverage works.
If you help educate and explain how it works, there will be
fewer problems later. Many patients come into the office thinking
that their coverage is 50 or 80 percent of their entire orthodontic
fee. Once you explain how it really works, it will be easier for
them to stay on track with their payments.
Every patient needs to realize that the entire fee is their
responsibility. If they lose coverage or anything changes with their
benefits, they do owe the total fee. Filing insurance claims and
taking assignment of benefits is a courtesy for patients.
Conclusion
Evaluate every aspect of your practice. Are you covering
information with your patients on how their insurance works,
your scheduling policies, how you work in emergency appointments,
and what care they must take after a procedure? Most
people remember more of what they see than what they hear.
Where possible, provide the information in writing. The more
your patients are informed, the more your expectations and the
expectations of your patients will be met, ensuring a positive
experience for everyone.
*This article was made possible through the support of an
Education Grant from G CARE, an educational alliance supported
by Dentsply GAC.
Author's Bio |
Carolyn Friedman continues to work in the same progressive orthodontic practice that she has worked for 39 years. Beginning as an orthodontic assistant,
and having worked in every area of the orthodontic office, she currently is the office manager and treatment coordinator.
She is the founder of OrthoAssist, a business focused on orthodontic consulting and training of orthodontic staff members. She is also the author of the
OrthoAssist Library, online interactive programs consisting of training programs for all areas of the practice.
Carolyn is a continuing education provider for the Florida Board of Dentistry, conducting educational programs for hygienists on orthodontic appliances,
their application and care.
She is an international speaker on orthodontic assistant training, teamwork and practice building. With all of her endeavors, she continues to work for an
orthodontist, which helps her keep current with what is happening in orthodontics. She can be contacted at orthoassist@comcast.net.
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