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Marketing

Google Analytics 4: What Orthodontists Need To Know Now On July 1, Google will end its decade-old Universal Analytics tracking program, which means website owners who want to track data through Google will need to switch to its new Google Analytics 4 program. Dr. David A. Wank explains the key differences between UA and GA4, some of the data migration pearls and pitfalls, and more.
Google Analytics 4: What Orthodontists Need To Know Now
by Dr. David A. Wank
On July 1, Google will end its decade-old Universal Analytics tracking program, which means website owners who want to track data through Google will need to switch to its new Google Analytics 4 program. Dr. David A. Wank explains the key differences between UA and GA4, some of the data migration pearls and pitfalls, and more.
June 2023
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Grow Your Practice With TikTok TikTok has become one of the world’s most popular platforms for online search, and Dr. Ashley Kisling, whose videos can get 1 million-plus of hits over their 90-day lifespan, shares five ways doctors can grow their practice via videos on the app.
Grow Your Practice With TikTok
by Dr. Ashley Kisling
TikTok has become one of the world’s most popular platforms for online search, and Dr. Ashley Kisling, whose videos can get 1 million-plus of hits over their 90-day lifespan, shares five ways doctors can grow their practice via videos on the app.
May 2023
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Personal Bests Casey Bull of The Invisible Orthodontist explains the importance of humanizing practice e-communications and shares suggestions on how to master the tone and content of these important messages.
Personal Bests
by Casey Bull
Casey Bull of The Invisible Orthodontist explains the importance of humanizing practice e-communications and shares suggestions on how to master the tone and content of these important messages.
April 2023
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It's a Vibe Dr. Courtney Barry walks readers through the steps she took when designing her Manhattan orthodontic practice to ensure it would have the right “vibe” even before patients set foot inside the front door. From consistent branding to smart furniture choices, these details help make patients feel special.
It's a Vibe
by Dr. Courtney Barry
Dr. Courtney Barry walks readers through the steps she took when designing her Manhattan orthodontic practice to ensure it would have the right “vibe” even before patients set foot inside the front door. From consistent branding to smart furniture choices, these details help make patients feel special.
March 2023
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A Wonderful Site To See Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
A Wonderful Site To See
by Dr. Kyle Fagala
Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
March 2023
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Board Profiles: 3 Questions With Dr. Courtney Barry For Dr. Courtney Barry, it’s more than the just clinical details that count. When this young Townie opened a scratch orthodontic practice in Manhattan, nothing escaped her eye, from the color palette of her Smile Pop branding materials to the scented candles that burn throughout the office. In our exclusive Q&A, she explains the importance of incorporating elements into the practice that speak to you and patients alike.
Board Profiles: 3 Questions With Dr. Courtney Barry
For Dr. Courtney Barry, it’s more than the just clinical details that count. When this young Townie opened a scratch orthodontic practice in Manhattan, nothing escaped her eye, from the color palette of her Smile Pop branding materials to the scented candles that burn throughout the office. In our exclusive Q&A, she explains the importance of incorporating elements into the practice that speak to you and patients alike.
March 2023
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Moneyball Marketing Casey Bull, director of global content and community for The Invisible Orthodontist, discusses orthodontic marketing trend that are likely to carry through 2023—and possibly even longer.
Moneyball Marketing
by Casey Bull
Casey Bull, director of global content and community for The Invisible Orthodontist, discusses orthodontic marketing trend that are likely to carry through 2023—and possibly even longer.
December 2022
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Video Marketing in Orthodontics As Dr. Duncan Brown explains, videos are now a primary tool in social media, where posts with videos gain more viewers, retain interest longer and are more likely to drive consumers to purchase decisions than posts with just text or images. It’s increasingly important that orthodontic practices know how to fully leverage the benefits of video into their marketing plans.
Video Marketing in Orthodontics
by Dr. Duncan Brown
As Dr. Duncan Brown explains, videos are now a primary tool in social media, where posts with videos gain more viewers, retain interest longer and are more likely to drive consumers to purchase decisions than posts with just text or images. It’s increasingly important that orthodontic practices know how to fully leverage the benefits of video into their marketing plans.
November 2022
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Office Visit: Hinsdale Ortho Dr. Susan Blair is credentialed in both pediatric dentistry and orthodontics, while Dr. Nick Riccio has a single specialty as well as the energy of a dozen doctors. We tour their orthodontic practice and learn how they balance multiple practices with parenthood and partnership, and their secrets to getting more done every day.
Office Visit: Hinsdale Ortho
by Sam Mittelsteadt, editor and creative director
Dr. Susan Blair is credentialed in both pediatric dentistry and orthodontics, while Dr. Nick Riccio has a single specialty as well as the energy of a dozen doctors. We tour their orthodontic practice and learn how they balance multiple practices with parenthood and partnership, and their secrets to getting more done every day.
October 2022
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Running With the Right Clicks Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
Running With the Right Clicks
by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
July/August 2022
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Townie Poll: Marketing With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on marketing.
Townie Poll: Marketing
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on marketing.
July/August 2022
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Paid, In Full Practice management expert Casey Bull recaps the pros and cons of paid search, paid social and display advertising, and how orthodontists can properly harness each type to help their practices grow.
Paid, In Full
by Casey Bull
Practice management expert Casey Bull recaps the pros and cons of paid search, paid social and display advertising, and how orthodontists can properly harness each type to help their practices grow.
March 2022
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2021 Townie Choice Awards After Townies cast their ballots for their favorite orthodontic services and products, we tallied the results. Now, it’s time to announce the winners of the Orthodontic 2021 Townie Choice Awards!
2021 Townie Choice Awards
After Townies cast their ballots for their favorite orthodontic services and products, we tallied the results. Now, it’s time to announce the winners of the Orthodontic 2021 Townie Choice Awards!
January/February 2022
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School Marketing Too Aggressive? This doc wonders how much is too much when it comes to orthodontists promoting their services to elementary-age children.
School Marketing Too Aggressive?
This doc wonders how much is too much when it comes to orthodontists promoting their services to elementary-age children.
January/February 2022
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Patient Referrals Consultant Casey Bull discusses the most effective ways to earn patient referrals, including the foundations of customer service, properly leveraging family discounts and even the surprising return on handwritten notes.
Patient Referrals
by Casey Bull
Consultant Casey Bull discusses the most effective ways to earn patient referrals, including the foundations of customer service, properly leveraging family discounts and even the surprising return on handwritten notes.
November 2021
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Google My Business Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
Google My Business
by Mary Kay Miller
Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
July/August 2021
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Hooked on Classics Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which means orthodontists shouldn’t focus solely on online marketing.
Hooked on Classics
by Angela Weber
Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which means orthodontists shouldn’t focus solely on online marketing.
May 2021
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A Welcome Site: Orthodontic Marketing Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice.
A Welcome Site: Orthodontic Marketing
by Phil Horton
Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice.
April 2021
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Online Dental Marketing Opportunities for Orthodontists The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
Online Dental Marketing Opportunities for Orthodontists
by Casey Bull
The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
March 2021
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Orthodontic Market Forces In the first installment of a two-part series about marketing your orthodontic practice in 2021, Casey Bull, global director of content and community for The Invisible Orthodontist, discusses strategies to increase patient and doctor referrals.
Orthodontic Market Forces
by Casey Bull
In the first installment of a two-part series about marketing your orthodontic practice in 2021, Casey Bull, global director of content and community for The Invisible Orthodontist, discusses strategies to increase patient and doctor referrals.
January/February 2021
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5 to Grow On Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
5 to Grow On
by Jay Geier
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
December 2020
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