Marketing

by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
July/August 2022
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on marketing.
July/August 2022
by Casey Bull
Practice management expert Casey Bull recaps the pros and cons of paid search, paid social and display advertising, and how orthodontists can properly harness each type to help their practices grow.
March 2022
After Townies cast their ballots for their favorite orthodontic services and products, we tallied the results. Now, it’s time to announce the winners of the Orthodontic 2021 Townie Choice Awards!
January/February 2022
This doc wonders how much is too much when it comes to orthodontists promoting their services to elementary-age children.
January/February 2022
by Casey Bull
Consultant Casey Bull discusses the most effective ways to earn patient referrals, including the foundations of customer service, properly leveraging family discounts and even the surprising return on handwritten notes.
November 2021
by Mary Kay Miller
Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
July/August 2021
by Angela Weber
Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which means orthodontists shouldn’t focus solely on online marketing.
May 2021
by Phil Horton
Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice.
April 2021
by Casey Bull
The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to increase referrals and promotions via social media and digital strategies—delves into local SEO, paid versus organic social media posts, and community referrals via Facebook Live and microinfluencers.
March 2021
by Casey Bull
In the first installment of a two-part series about marketing your orthodontic practice in 2021, Casey Bull, global director of content and community for The Invisible Orthodontist, discusses strategies to increase patient and doctor referrals.
January/February 2021
by Jay Geier
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
December 2020
Sponsors
Townie® Poll
Do you offer in-house financing?

  
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2022 Orthotown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450