Practice Management, HR and Accounting

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by Jay Geier
It’s not always about the money—but you also can’t be a cheapskate and keep the caliber of talent you need to deliver a great patient experience and grow your practice. Jay Geier of the Scheduling Institute shares how to manage your largest line item in ways that are good for the business and beneficial to the employees.
April 2021
by Arselia Gales, assistant editor
We visit the Mesa, Arizona, practice where this Townie works with his longtime mentor, Dr. Stuart Frost, and learn how he uses social media to market his practice and how his commitment to his family allows him to relate to patients and their families.
April 2021
by Dr. Courtney Schiefelbein
Dr. Courtney Schiefelbein had just opened a startup practice in Midtown Manhattan when the COVID-19 pandemic forced her to temporarily shut down the office. Now, one year after COVID first forced the closures, Schiefelbein discusses the biggest changes in her practice that were inspired by the pandemic—and as she explains, some of them are actually positive steps she plans to keep around long term.
March 2021
by Dr. Daniel Grob
In his final column as Orthotown’s editorial director, Dr. Dan Grob examines the familiar patterns of change and welcomes his successor.
March 2021
by Paul Edwards
Paul Edwards, CEO and founder of CEDR HR Solutions, explains how orthodontists can use a model known as progressive corrective coaching to improve team performance and protect their practice.
April 2021
by Dr. Chad Foster
In his first column as Orthotown’s new editorial director, Dr. Chad Foster discusses his goals for the publication and online community. As he explains, there’s lots of work to be done!
April 2021
by Dr. Daniel Grob
Orthotown editorial director Dr. Dan Grob shares ways orthodontists can stay connected through our online community in 2021 and highlights important articles published last year.
January/February 2021
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Small Equipment and Supplies.
December 2020
by Jay Geier
Scheduling Institute founder and CEO Jay Geier discusses three areas to focus on in the fourth quarter to maximize practice productivity in 2021 and beyond.
November 2020
by Jay Geier
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
December 2020
by Arselia Gales, assistant editor
We take a trip to Orlando, Florida, to tour the practice of one of our most-followed members on Orthotown’s message boards. In our exclusive Q&A, this 15-year Townie also shares how he used the message boards throughout his residency and when starting his practice and the importance of finding your niche in a saturated market.
December 2020
by Jay Geier
The final installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving space and equipment, clinical duplication and financial discipline, which require planning and investment but also remove the limitations that are restricting your growth.
January/February 2021
by Dr. Emily Howell
Dr. Emily Howell and her staff did more than 60% of their new-patient consultations virtually last year, and Howell explains how important communication is to keep your acceptance and compliance rates high.
January/February 2021
by Arselia Gales, assistant editor
2020 Townie Choice Awards cover winner Dr. Emily Howell discusses how her business degree gave her an upper hand in managing her practice, the importance of giving back to her community and how her Miss Georgia pageant experience continues to inspire her to be a positive role model to her patients.
January/February 2021
by Michael Fitterer
Any orthodontic practice that’s been in business for a while has had to deal with a displeased patient. These guidelines will help you determine a plan for how to react and what to include in the response.
November 2020
by Kyle Patton, associate editor
This Townie is about to open her third orthodontic practice in Chicago’s southern neighborhoods, having returned to the area she grew up in. “I feel a strong sense of purpose when I meet neighborhood kids—I can relate to them, let them know we come from the same area and that they can be a doctor too,” she says. We tour one location while the doctor shares more about her practice philosophy—including why she thinks putting on braces is like “a gut rehab of the mouth.”
November 2020
by John J. Balitis
Labor attorney John J. Balitis discusses some of the orthodontic practice’s legal rights and responsibilities during the COVID-19 pandemic, such as workplace policies, employee privacy and protection against anti-maskers.
October 2020
by Casey Bull
Practice management consultant Casey Bull discusses how virtual treatment coordinators and traditional ones have the same objective in the practice, but quite a few variances in how they achieve their objectives and how to track performance and key performance indicators.
September 2020
by Dr. Sophia G. Saeed and Dr. Edmund Khoo
Dr. Sophia G. Saeed and Orthotown editorial board member Dr. Edmund Khoo provide a brief summary of personal protective equipment and the CDC’s COVID-19 guidelines for dental settings.
July/August 2020
by LeeAnn Peniche
As practice management consultant LeeAnn Peniche explains, a virtual consultation isn’t just a “screen test”— it’s a real, very important appointment that likely will remain long after the COVID-19 pandemic has passed. These tips can help put your team on the path to success.
July/August 2020
by Dr. Daniel Grob
Orthotown editorial director Dr. Daniel Grob discusses the parallels between picking up a new sport and practicing orthodontics.
July/August 2020
by Paul Edwards
Office technology is great— if what it’s doing is legal. This recap explains how to make sure you are using your timekeeping software correctly.
December 2019
by Andrea Cook
Practice management consultant Andrea Cook discusses the difference between customer service and customer experience—and which one will have patients choosing you over the competition.
December 2019
by Tim Lott and Mike Bark
Certified public accountants and valuation analysts Tim Lott and Mike Bark discuss the income tax-related aspects of recent COVID-19 relief bills, and how orthodontists can best prepare their practices to develop cash reserves and improve cash flow.
July/August 2020
by Dr. Grant Collins
Dr. Grant Collins, who’s garnered more than 1 million followers on the social media platform, explains more about the app—and how any social media success requires a deep look at your practice values.
December 2019
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Phone: +1-480-445-9710
Email: sally@farranmedia.com
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