Practice Management, HR and Accounting

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by Jay Geier
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
December 2020
by Arselia Gales, assistant editor
We take a trip to Orlando, Florida, to tour the practice of one of our most-followed members on Orthotown’s message boards. In our exclusive Q&A, this 15-year Townie also shares how he used the message boards throughout his residency and when starting his practice and the importance of finding your niche in a saturated market.
December 2020
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Small Equipment and Supplies.
December 2020
by Michael Fitterer
Any orthodontic practice that’s been in business for a while has had to deal with a displeased patient. These guidelines will help you determine a plan for how to react and what to include in the response.
November 2020
by Kyle Patton, associate editor
This Townie is about to open her third orthodontic practice in Chicago’s southern neighborhoods, having returned to the area she grew up in. “I feel a strong sense of purpose when I meet neighborhood kids—I can relate to them, let them know we come from the same area and that they can be a doctor too,” she says. We tour one location while the doctor shares more about her practice philosophy—including why she thinks putting on braces is like “a gut rehab of the mouth.”
November 2020
by Jay Geier
Scheduling Institute founder and CEO Jay Geier discusses three areas to focus on in the fourth quarter to maximize practice productivity in 2021 and beyond.
November 2020
by John J. Balitis
Labor attorney John J. Balitis discusses some of the orthodontic practice’s legal rights and responsibilities during the COVID-19 pandemic, such as workplace policies, employee privacy and protection against anti-maskers.
October 2020
by Casey Bull
Practice management consultant Casey Bull discusses how virtual treatment coordinators and traditional ones have the same objective in the practice, but quite a few variances in how they achieve their objectives and how to track performance and key performance indicators.
September 2020
by Dr. Sophia G. Saeed and Dr. Edmund Khoo
Dr. Sophia G. Saeed and Orthotown editorial board member Dr. Edmund Khoo provide a brief summary of personal protective equipment and the CDC’s COVID-19 guidelines for dental settings.
July/August 2020
by LeeAnn Peniche
As practice management consultant LeeAnn Peniche explains, a virtual consultation isn’t just a “screen test”— it’s a real, very important appointment that likely will remain long after the COVID-19 pandemic has passed. These tips can help put your team on the path to success.
July/August 2020
by Dr. Daniel Grob
Orthotown editorial director Dr. Daniel Grob discusses the parallels between picking up a new sport and practicing orthodontics.
July/August 2020
by Paul Edwards
Office technology is great— if what it’s doing is legal. This recap explains how to make sure you are using your timekeeping software correctly.
December 2019
by Andrea Cook
Practice management consultant Andrea Cook discusses the difference between customer service and customer experience—and which one will have patients choosing you over the competition.
December 2019
by Tim Lott and Mike Bark
Certified public accountants and valuation analysts Tim Lott and Mike Bark discuss the income tax-related aspects of recent COVID-19 relief bills, and how orthodontists can best prepare their practices to develop cash reserves and improve cash flow.
July/August 2020
by Dr. Daniel Grob
What could football and orthodontics have in common? Orthotown Editorial Director Dr. Daniel Grob discusses how it’s important for team leaders to make sure that their star player is properly utilized to ensure the success of the entire team.
December 2019
by Jay Geier
Jay Geier, founder and president of the Scheduling Institute, shares advice that will help orthodontists better leverage their teams and free up their time.
November 2019
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Daniel Grob calls upon his experience at a car dealership to show how important customer service is when it comes to offering patients elective services.
November 2019
by Sam Mittelsteadt, editor
This Townie has opened three Atlanta-area practices, but sees a bigger future in “virtual visits,” in which patients share progress photos and videos without having to make in-office appointments. “There’s a change happening in our profession,” he says. “Our practices are going to have to evolve to meet the needs of our patients, and those changes will be centered around efficiency and convenience.”
October 2019
We asked members of Orthotown to tell us more about their favorite practice management software and digital technology. In this special section, Townies explain more about what made these picks their top choices.
October 2019
by Gary Salman
Gary Salman, CEO of Black Talon Security, discusses the perils related to piracy and your practice’s digital privacy, and shares some surprising ways that cyberhackers might be able to squirm into your system.
October 2019
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
October 2019
by Kyle Patton, associate editor
We visit a Townie who’s incorporated digital technology into his practice whenever possible—from treating patients to monitoring their progress and even persuading them toward case acceptance.
November 2019
Leverage big data to win in business
November 2019
by Dr. Andrew Sarpotdar
Social media is the window through which the public observes the culture of your practice. Dr. Andrew Sarpotdar says learning the art and science of getting people to look—and “like”—what they see can be a challenge. Luckily, his advice can make things easier.
October 2019
by Dr. Grant Collins
Dr. Grant Collins, who’s garnered more than 1 million followers on the social media platform, explains more about the app—and how any social media success requires a deep look at your practice values.
December 2019
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