Practice Management, HR and Accounting

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by Paul Edwards
When it comes to employee separations, firings are, by far, the riskiest. HR expert Paul Edwards explains how practice owners can help control the narrative of employee termination through preventive action, risk assessment and accurate communication.
September 2021
by Jay Geier
In this financial health checkup, Scheduling Institute founder Jay Geier discusses the three most important areas of an orthodontic practice that owners need to invest in for positive returns.
September 2021
by Tom Jewkes and Dan Gavin
An orthodontic practice needs layers of cybersecurity protection to keep it safe. With the right plan in place, the layers perform like a moat and walls around a castle: Each obstacle might not be able to completely prevent an attack on its own, but together they should slow attackers enough to be noticed and dealt with.
September 2021
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster shares why it’s important to focus on aesthetics during in the new-patient exam.
September 2021
by Tina Byrne
As practice management consultant Tina Byrne explains, being an in-network provider and participating with an insurance plan is not necessarily a “discount death sentence”—to the contrary, a strategic approach to contracting, coding and claim submission could yield tremendous growth in a practice.
July/August 2021
by Mary Kay Miller
Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when marketing your practice online.
July/August 2021
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on Practice Management.
July/August 2021
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster delves into the “wanting self,” a concept that’s discussed in his favorite book, and shares how it relates to orthodontists.
July/August 2021
by Jay Geier
Scheduling Institute founder and CEO Jay Geier explains the difference between a transactional practice culture and a relational one—and how the latter can help drive practice success.
June 2021
by Jay Geier
A successful orthodontic practice involves investment—not just of dollars but also hours dedicated to training, engagement and execution. Jay Geier, founder of the Scheduling Institute, explains how these contribute to a make-or-break component of your financial plan, and why it’s an investment with guaranteed return.
May 2021
by Judson Crawford
Judson Crawford, a financial advisor at Cain Watters, identifies four common financial mistakes made by orthodontists and the steps they can take to make the most of their practices even after the pandemic.
May 2021
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster shares how the ins and outs of a restaurant are no different than those in an orthodontic practice.
May 2021
by Jay Geier
It’s not always about the money—but you also can’t be a cheapskate and keep the caliber of talent you need to deliver a great patient experience and grow your practice. Jay Geier of the Scheduling Institute shares how to manage your largest line item in ways that are good for the business and beneficial to the employees.
April 2021
by Dr. Courtney Schiefelbein
Dr. Courtney Schiefelbein had just opened a startup practice in Midtown Manhattan when the COVID-19 pandemic forced her to temporarily shut down the office. Now, one year after COVID first forced the closures, Schiefelbein discusses the biggest changes in her practice that were inspired by the pandemic—and as she explains, some of them are actually positive steps she plans to keep around long term.
March 2021
by Dr. Daniel Grob
Orthotown editorial director Dr. Dan Grob shares ways orthodontists can stay connected through our online community in 2021 and highlights important articles published last year.
January/February 2021
by Jay Geier
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be aiming for the same goal, for their own benefit. The first installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving human capital and marketing, two areas that are relatively easy to address and have virtually immediate return on investment.
December 2020
by Arselia Gales, assistant editor
We take a trip to Orlando, Florida, to tour the practice of one of our most-followed members on Orthotown’s message boards. In our exclusive Q&A, this 15-year Townie also shares how he used the message boards throughout his residency and when starting his practice and the importance of finding your niche in a saturated market.
December 2020
by Dr. Daniel Grob
In his final column as Orthotown’s editorial director, Dr. Dan Grob examines the familiar patterns of change and welcomes his successor.
March 2021
by Jay Geier
The final installment of this series with the Scheduling Institute’s Jay Geier discusses strategies involving space and equipment, clinical duplication and financial discipline, which require planning and investment but also remove the limitations that are restricting your growth.
January/February 2021
by Dr. Emily Howell
Dr. Emily Howell and her staff did more than 60% of their new-patient consultations virtually last year, and Howell explains how important communication is to keep your acceptance and compliance rates high.
January/February 2021
by Arselia Gales, assistant editor
2020 Townie Choice Awards cover winner Dr. Emily Howell discusses how her business degree gave her an upper hand in managing her practice, the importance of giving back to her community and how her Miss Georgia pageant experience continues to inspire her to be a positive role model to her patients.
January/February 2021
by Arselia Gales, assistant editor
We visit the Mesa, Arizona, practice where this Townie works with his longtime mentor, Dr. Stuart Frost, and learn how he uses social media to market his practice and how his commitment to his family allows him to relate to patients and their families.
April 2021
by Paul Edwards
Paul Edwards, CEO and founder of CEDR HR Solutions, explains how orthodontists can use a model known as progressive corrective coaching to improve team performance and protect their practice.
April 2021
by Dr. Chad Foster
In his first column as Orthotown’s new editorial director, Dr. Chad Foster discusses his goals for the publication and online community. As he explains, there’s lots of work to be done!
April 2021
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster shares the importance of not feeling like a “hamster on a wheel in a small cage” and how he broke free when he found himself in that situation.
June 2021
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