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Practice Management, HR and Accounting

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Technological Differences Dr. Bryan Lockhart discusses how doctors can use advances in the evolving digital landscape to amplify their orthodontic knowledge and skills, which can lead to consistently improved treatment results.
Technological Differences
by Dr. Bryan Lockhart
Dr. Bryan Lockhart discusses how doctors can use advances in the evolving digital landscape to amplify their orthodontic knowledge and skills, which can lead to consistently improved treatment results.
May 2023
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Office Visit: Dr. Christopher Cetta Energized by the extra time and freedom generated by working as an associate, Dr. Christopher Cetta turned his efforts toward product invention, content creation and putting extra emphasis on patient satisfaction. In our exclusive Q&A, the Florida Townie discusses bringing the idea of an orthodontic appliance to life, the “broad smile” design trend and more.
Office Visit: Dr. Christopher Cetta
by Kyle Patton, associate editor
Energized by the extra time and freedom generated by working as an associate, Dr. Christopher Cetta turned his efforts toward product invention, content creation and putting extra emphasis on patient satisfaction. In our exclusive Q&A, the Florida Townie discusses bringing the idea of an orthodontic appliance to life, the “broad smile” design trend and more.
May 2023
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A Voice in the Arena: When Your Feet Hit the Floor Orthotown Editorial Director Dr. Chad Foster discusses what he learned from his grandfather, a World War II patrol torpedo boat captain, about motivating and leading a team.
A Voice in the Arena: When Your Feet Hit the Floor
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster discusses what he learned from his grandfather, a World War II patrol torpedo boat captain, about motivating and leading a team.
May 2023
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Training Champions Scheduling Institute founder Jay Geier explains how practice owners can take their teams from “good” to “better” to “best.”
Training Champions
by Jay Geier
Scheduling Institute founder Jay Geier explains how practice owners can take their teams from “good” to “better” to “best.”
April 2023
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A Voice in the Arena: Selfish Motives of a Contract Artist Dr. Chad Foster, Orthotown’s editorial director, explains how a small number of cases elevates his performance in all the other projects in his practice. How can readers find a consistent level of passion and curiosity in what they’re doing clinically?
A Voice in the Arena: Selfish Motives of a Contract Artist
by Dr. Chad Foster
Dr. Chad Foster, Orthotown’s editorial director, explains how a small number of cases elevates his performance in all the other projects in his practice. How can readers find a consistent level of passion and curiosity in what they’re doing clinically?
April 2023
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A Wonderful Site To See Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
A Wonderful Site To See
by Dr. Kyle Fagala
Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
March 2023
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Level Up! Dr. Glenn Krieger explains the importance of taking time and making plans for professional and personal self-improvement, and shares suggestions about how readers can develop their own plans for success.
Level Up!
by Dr. Glenn Krieger
Dr. Glenn Krieger explains the importance of taking time and making plans for professional and personal self-improvement, and shares suggestions about how readers can develop their own plans for success.
January/February 2023
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Office Visit: Dr. Todd Wesslen Dr. Todd Wesslen worked in software development for years before pivoting to orthodontics. His background in computer science means he’s not afraid to adopt new technology: He’s a beta tester for practice management software companies, and Wesslen Orthodontics’ two California practices are 100% paperless, with team members trained to work with CBCT and in-office 3D printing.
Office Visit: Dr. Todd Wesslen
by Kyle Patton, associate editor
Dr. Todd Wesslen worked in software development for years before pivoting to orthodontics. His background in computer science means he’s not afraid to adopt new technology: He’s a beta tester for practice management software companies, and Wesslen Orthodontics’ two California practices are 100% paperless, with team members trained to work with CBCT and in-office 3D printing.
January/February 2023
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A Goal Without a Plan Is Just a Wish You’ve probably heard the aphorism “a goal without a plan is just a wish,” but not many people know how to set goals and plan the actions that help achieve them. Scheduling Institute founder and CEO Jay Geier sets out the steps to take to determine your goals, then create detailed action plans that allow you to achieve them.
A Goal Without a Plan Is Just a Wish
by Jay Geier
You’ve probably heard the aphorism “a goal without a plan is just a wish,” but not many people know how to set goals and plan the actions that help achieve them. Scheduling Institute founder and CEO Jay Geier sets out the steps to take to determine your goals, then create detailed action plans that allow you to achieve them.
December 2022
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It’s Goal Season! The end of the year is when orthodontic practices ought to be thinking about their goals for 2023 and determining the most impactful strategies and tactics to reach them. Discover how practices can use data to guide their decision-making, including how to use higher-view perspectives to examine practice growth.
It’s Goal Season!
by Suzanne Wilson
The end of the year is when orthodontic practices ought to be thinking about their goals for 2023 and determining the most impactful strategies and tactics to reach them. Discover how practices can use data to guide their decision-making, including how to use higher-view perspectives to examine practice growth.
December 2022
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Office Visit: Dr. Brice Gilliam This Nashville Townie is redefining what it means to have a side gig. In this month’s Office Visit, we learn how Dr. Brice Gilliam juggles practice ownership, associateship and being a television star; which construction and renovation tips he has for doctors; why direct-to-consumer orthodontics can be a good thing; and more.
Office Visit: Dr. Brice Gilliam
by Kyle Patton, associate editor
This Nashville Townie is redefining what it means to have a side gig. In this month’s Office Visit, we learn how Dr. Brice Gilliam juggles practice ownership, associateship and being a television star; which construction and renovation tips he has for doctors; why direct-to-consumer orthodontics can be a good thing; and more.
December 2022
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One F/T Employee Per $200,000 Collections? The more things change, the more they stay the same … and relevant. More than a decade ago, Townies were having trouble figuring out how many employees their practice needed—and having even more trouble fi nding good ones
One F/T Employee Per $200,000 Collections?
The more things change, the more they stay the same … and relevant. More than a decade ago, Townies were having trouble figuring out how many employees their practice needed—and having even more trouble fi nding good ones
December 2022
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A Voice in the Arena: Bite Ramps, Part 1: Class 2 Bite Ramps Orthotown Editorial Director Dr. Chad Foster discusses how strategically positioning and shaping bite turbos has been a huge game-changer in clinical efficiency at his practice.
A Voice in the Arena: Bite Ramps, Part 1: Class 2 Bite Ramps
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster discusses how strategically positioning and shaping bite turbos has been a huge game-changer in clinical efficiency at his practice.
December 2022
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The Power of Positive Confrontation Eventually, orthodontists will need to have an uncomfortable conversation—with a team member, a patient, even themselves. That doesn’t mean it needs to be a stressful conflict, however. Bringing a situation to someone’s attention can lead to behavior change more easily than you might think
The Power of Positive Confrontation
by Jay Geier
Eventually, orthodontists will need to have an uncomfortable conversation—with a team member, a patient, even themselves. That doesn’t mean it needs to be a stressful conflict, however. Bringing a situation to someone’s attention can lead to behavior change more easily than you might think
November 2022
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Office Visit: Dr. Tatiya Ungphakorn We tour Dr. Tatiya Ungphakorn’s practice and learn more about her approach to turning patient expectations and experiences into exceptional outcomes, the benefits of partnering with a pediatric dentist, the most important things to have in any office and more.
Office Visit: Dr. Tatiya Ungphakorn
by Kyle Patton, associate editor
We tour Dr. Tatiya Ungphakorn’s practice and learn more about her approach to turning patient expectations and experiences into exceptional outcomes, the benefits of partnering with a pediatric dentist, the most important things to have in any office and more.
November 2022
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A Voice in the Arena: Time Famine Orthotown editorial director Dr. Chad Foster discusses time management and says no matter how shrewd we are in multitasking and moving efficiently, the clock negotiates with no one.
A Voice in the Arena: Time Famine
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster discusses time management and says no matter how shrewd we are in multitasking and moving efficiently, the clock negotiates with no one.
November 2022
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Fight Off These Fear Factors Orthodontic practice owners are often more likely to invest in new technology than employee training, which Scheduling Institute founder Jay Geier says can be a big mistake. Geier recaps the five most common reasons practice owners are afraid to invest in training and explains new ways at looking at the issues.
Fight Off These Fear Factors
by Jay Geier
Orthodontic practice owners are often more likely to invest in new technology than employee training, which Scheduling Institute founder Jay Geier says can be a big mistake. Geier recaps the five most common reasons practice owners are afraid to invest in training and explains new ways at looking at the issues.
October 2022
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Office Visit: Hinsdale Ortho Dr. Susan Blair is credentialed in both pediatric dentistry and orthodontics, while Dr. Nick Riccio has a single specialty as well as the energy of a dozen doctors. We tour their orthodontic practice and learn how they balance multiple practices with parenthood and partnership, and their secrets to getting more done every day.
Office Visit: Hinsdale Ortho
by Sam Mittelsteadt, editor and creative director
Dr. Susan Blair is credentialed in both pediatric dentistry and orthodontics, while Dr. Nick Riccio has a single specialty as well as the energy of a dozen doctors. We tour their orthodontic practice and learn how they balance multiple practices with parenthood and partnership, and their secrets to getting more done every day.
October 2022
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Your Success Is on the Line The first phone call to an orthodontist’s practice is the team’s only opportunity to make the right first impression on potential new patients and referring dentists. Scheduling Institute founder Jay Geier explains how you can ensure your team is doing things correctly.
Your Success Is on the Line
by Jay Geier
The first phone call to an orthodontist’s practice is the team’s only opportunity to make the right first impression on potential new patients and referring dentists. Scheduling Institute founder Jay Geier explains how you can ensure your team is doing things correctly.
September 2022
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Office Visit: Dr. David Richter
by Kyle Patton, associate editor
This Townie’s new 6,700-square-foot practice in Greeley, Colorado, is, as he puts it, “the nicest dental facility I’ve ever been in.” In our exclusive Q&A, Richter tells us how he went from burned out to burning with a renewed passion for the profession when other docs his age are considering retirement. Plus, hear his hard-learned lessons on how to be a better manager and team leader, and look at some of the impressive tech inside an impressive build.
September 2022
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Harsh Termination Clause A doc runs into a tricky bit of language in a contract and Townies weigh its potential consequences.
Harsh Termination Clause
A doc runs into a tricky bit of language in a contract and Townies weigh its potential consequences.
September 2022
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Townie Poll: HR and Staffing With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on HR and staffing.
Townie Poll: HR and Staffing
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on HR and staffing.
September 2022
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3 Ways to Grow Your Practice Scheduling Institute founder Jay Geier shares three ways that orthodonti practice owners and their teams can help make sure their businesses continue to grow and get referrals.
3 Ways to Grow Your Practice
by Jay Geier
Scheduling Institute founder Jay Geier shares three ways that orthodonti practice owners and their teams can help make sure their businesses continue to grow and get referrals.
July/August 2022
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Running With the Right Clicks Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
Running With the Right Clicks
by Casey Bull
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will help your website be a top performer.
July/August 2022
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Office Visit: Dr. Jessica Cohen This Townie won a 2021 American Dental Association Design Innovation Award for the orthodontic practice she opened on a historical corner in Highland Park, Illinois. In this month’s cover story, we tour the practice, discover what she learned by studying beauty pageant queens during her orthodontic residency, and how she applies what she learned in business classes to practice ownership.
Office Visit: Dr. Jessica Cohen
by Sam Mittelsteadt, editor & creative director
This Townie won a 2021 American Dental Association Design Innovation Award for the orthodontic practice she opened on a historical corner in Highland Park, Illinois. In this month’s cover story, we tour the practice, discover what she learned by studying beauty pageant queens during her orthodontic residency, and how she applies what she learned in business classes to practice ownership.
July/August 2022
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June 2023
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