Practice Management, HR and Accounting

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by Paul Edwards
Office technology is great— if what it’s doing is legal. This recap explains how to make sure you are using your timekeeping software correctly.
December 2019
by Andrea Cook
Practice management consultant Andrea Cook discusses the difference between customer service and customer experience—and which one will have patients choosing you over the competition.
December 2019
by Dr. Grant Collins
Dr. Grant Collins, who’s garnered more than 1 million followers on the social media platform, explains more about the app—and how any social media success requires a deep look at your practice values.
December 2019
by Dr. Daniel Grob
What could football and orthodontics have in common? Orthotown Editorial Director Dr. Daniel Grob discusses how it’s important for team leaders to make sure that their star player is properly utilized to ensure the success of the entire team.
December 2019
by Jay Geier
Jay Geier, founder and president of the Scheduling Institute, shares advice that will help orthodontists better leverage their teams and free up their time.
November 2019
by Kyle Patton, associate editor
We visit a Townie who’s incorporated digital technology into his practice whenever possible—from treating patients to monitoring their progress and even persuading them toward case acceptance.
November 2019
We asked members of Orthotown to tell us more about their favorite practice management software and digital technology. In this special section, Townies explain more about what made these picks their top choices.
October 2019
by Gary Salman
Gary Salman, CEO of Black Talon Security, discusses the perils related to piracy and your practice’s digital privacy, and shares some surprising ways that cyberhackers might be able to squirm into your system.
October 2019
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
October 2019
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Daniel Grob calls upon his experience at a car dealership to show how important customer service is when it comes to offering patients elective services.
November 2019
by Sam Mittelsteadt, editor
This Townie has opened three Atlanta-area practices, but sees a bigger future in “virtual visits,” in which patients share progress photos and videos without having to make in-office appointments. “There’s a change happening in our profession,” he says. “Our practices are going to have to evolve to meet the needs of our patients, and those changes will be centered around efficiency and convenience.”
October 2019
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Daniel Grob provides a refresher course on the seven deadly sins and shares how they could be affecting you and your practice.
October 2019
Leverage big data to win in business
November 2019
by Dr. Andrew Sarpotdar
Social media is the window through which the public observes the culture of your practice. Dr. Andrew Sarpotdar says learning the art and science of getting people to look—and “like”—what they see can be a challenge. Luckily, his advice can make things easier.
October 2019
by Arselia Gales, assistant editor, Orthotown magazine
Townie orthodontist Dr. Jason M. Hartman now has nearly a dozen Spark Orthodontics practices in Pennsylvania; we tour one of his newest to get a sense of the products and principles he installs to maximize the chain’s clinical and commercial success.
September 2018
It’s summer—time to cast your vote for the most dependable, user-friendly, can’t-live-without products and services offered in the industry. Our special section that highlights some of the products you’ll see on the ballot should help make your decision easier.
July/August 2018
by Amy Racher
Some SEO companies will promise the moon on a silver platter, but industry expert Amy Racher explains why practice owners should be cautious about overly ambitious claims—and how those results might hurt your reputation in the long run.
June 2018
by Brandie Lamprou
Postcards, local directories, magazines, newspapers, mailers … there are plenty of ways to try to reach new patients, but which make the best fit for your practice? Marketing expert Brandie Lamprou explains the strengths and drawbacks of several of the most popular options in print marketing.
June 2018
by Jay Geier
Jay Geier of the Scheduling Institute provides seven essential questions you should be asking to find a good practice management consultant.
July/August 2018
by Charlene White
Practice management consultant Charlene White discusses the benefits of outsourcing and redefining certain office tasks, including insurance verification, social media posting and digital assistants. How do you determine a good ROI?
November 2018
by Dr. Grace Yum
Dr. Grace Yum shares five tips to effectively use social media in your private practice.
December 2018
by Dale Willerton and Jeff Grandfield
Commercial lease consultants Dale Willerton and Jeff Grandfield explain how wrongly measured lease space can have significant effects on a tenant’s bottom line. Does your practice measure up?
December 2018
by Angela Weber
Marketing expert Angela Weber answers your top questions about social media influencer campaigns.
January/February 2019
by Justin L. Morgan
Dental SEO expert Justin Morgan answers the Top 10 questions that Townies have about search engine optimization, including how long it typically takes to see results, average costs, and what dentists need to provide to their vendors.
January/February 2019
by Judson Crawford, CPA
CPA Judson Crawford discusses salary trends in dental practices, and strategies that could help get your percentage back within average rates.
March 2019
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