Practice Management, HR and Accounting

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by Sam Mittelsteadt, editor
This Townie has opened three Atlanta-area practices, but sees a bigger future in “virtual visits,” in which patients share progress photos and videos without having to make in-office appointments. “There’s a change happening in our profession,” he says. “Our practices are going to have to evolve to meet the needs of our patients, and those changes will be centered around efficiency and convenience.”
October 2019
by Dr. Andrew Sarpotdar
Social media is the window through which the public observes the culture of your practice. Dr. Andrew Sarpotdar says learning the art and science of getting people to look—and “like”—what they see can be a challenge. Luckily, his advice can make things easier.
October 2019
We asked members of Orthotown to tell us more about their favorite practice management software and digital technology. In this special section, Townies explain more about what made these picks their top choices.
October 2019
by Gary Salman
Gary Salman, CEO of Black Talon Security, discusses the perils related to piracy and your practice’s digital privacy, and shares some surprising ways that cyberhackers might be able to squirm into your system.
October 2019
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
October 2019
by Angela Weber
Marketing expert Angela Weber answers your top questions about social media influencer campaigns.
January/February 2019
by Justin L. Morgan
Dental SEO expert Justin Morgan answers the Top 10 questions that Townies have about search engine optimization, including how long it typically takes to see results, average costs, and what dentists need to provide to their vendors.
January/February 2019
by Judson Crawford, CPA
CPA Judson Crawford discusses salary trends in dental practices, and strategies that could help get your percentage back within average rates.
March 2019
by Dr. Daniel Grob
Orthotown Editorial Director Dr. Daniel Grob provides a refresher course on the seven deadly sins and shares how they could be affecting you and your practice.
October 2019
by Arselia Gales, assistant editor, Orthotown magazine
Townie orthodontist Dr. Jason M. Hartman now has nearly a dozen Spark Orthodontics practices in Pennsylvania; we tour one of his newest to get a sense of the products and principles he installs to maximize the chain’s clinical and commercial success.
September 2018
It’s summer—time to cast your vote for the most dependable, user-friendly, can’t-live-without products and services offered in the industry. Our special section that highlights some of the products you’ll see on the ballot should help make your decision easier.
July/August 2018
by Amy Racher
Some SEO companies will promise the moon on a silver platter, but industry expert Amy Racher explains why practice owners should be cautious about overly ambitious claims—and how those results might hurt your reputation in the long run.
June 2018
by Brandie Lamprou
Postcards, local directories, magazines, newspapers, mailers … there are plenty of ways to try to reach new patients, but which make the best fit for your practice? Marketing expert Brandie Lamprou explains the strengths and drawbacks of several of the most popular options in print marketing.
June 2018
With our monthly poll you can see how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s topic and results.
May 2018
by Bonnie Pugh
Practice management expert Bonnie Pugh shares how the four C’s of team building—clarify, calculate, communicate and coach—will keep your staff engaged and lead to a successful practice.
March 2018
by Lauren Glass
Discover the new rules of SEO for practice websites, and how practice owners should be incorporating them to help their businesses stand out in search results.
March 2018
by Brad Petersen
Brad Petersen shares how to go beyond referrals when it comes to marketing your orthodontic practice.
Jan/Feb 2017
by Jay Geier
Jay Geier of the Scheduling Institute provides seven essential questions you should be asking to find a good practice management consultant.
July/August 2018
by Charlene White
Practice management consultant Charlene White discusses the benefits of outsourcing and redefining certain office tasks, including insurance verification, social media posting and digital assistants. How do you determine a good ROI?
November 2018
by Dr. Grace Yum
Dr. Grace Yum shares five tips to effectively use social media in your private practice.
December 2018
by Dale Willerton and Jeff Grandfield
Commercial lease consultants Dale Willerton and Jeff Grandfield explain how wrongly measured lease space can have significant effects on a tenant’s bottom line. Does your practice measure up?
December 2018
by Orthotown staff and OrthodonticMarketing.net
These savvy tips from the team at OrthodonticMarketing.net will improve the patient response rate to your direct-mail postcards.
June 2016
What is a good amount of starts per year?
November 2014
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Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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