Edited by Dentaltown staff
Needham, MA – Convergent Dental, Inc., developer of Solea, the 9.3 µm CO2 all-tissue dental laser, has chosen Wayne Craig as their new National VP of Sales. Mr. Craig, joins Convergent Dental with almost 30 years’ experience and a list of milestones behind him. He previously held the role of Vice President North American Sales at Align Technology (Invisalign), as well as numerous other sales, marketing, and commercial operations roles at companies such as Intuitive Surgical, Johnson & Johnson, and Stryker Surgical.
“Convergent Dental is a dynamic company comprised of a highly dedicated team of people,” said Mr. Craig. “After meeting Michael Cataldo, I knew the partnership would be a perfect fit. Michael is a high-integrity guy with a lot of energy, who thinks differently.” He continued, “But beyond the people and culture is Solea. I instantly loved the technology, and remember thinking, ‘this laser is going to reinvent dentistry.’ And I want to be on the forefront of that revolution.”
According to Mr. Craig’s personal philosophy, the foundation of successful sales is the combination of a product that helps customers achieve their goals and sales people who guide them to great conclusions through active listening. “Solea’s ability to enrich patient experiences, improve office efficiencies, enhance clinical outcomes, and increase new patient flow is absolutely unique,” remarked the industry veteran. “By seeking first to understand each dentist’s individual ambitions, the sales team can help them leverage Solea’s many unique benefits to meet their goals.”
“Solea is a progressive technology that demands a forward-thinking sales approach implemented by a skilled and ethical sales team,” said Michael Cataldo, CEO of Convergent Dental. “We are proud of what the team has accomplished so far and know the addition of Wayne as National VP of Sales will provide the leadership needed to take Solea and Convergent Dental to the next level.”
For more information about Solea, visit convergentdental.com.