Grin Closes $14M Round With Procter and Gamble, Triventures and SpringRock Ventures

Healthcare giant, global strategic investors, and a network of independent doctors back Grin telehealth solution with $10M in new funding
Posted: May 6, 2021
Edited by Orthotown staff

NEW YORK—Grin, a comprehensive digital orthodontic platform that provides orthodontic solutions in partnership with trusted local doctors, announced a $10M funding round led by Triventures with participation from Procter & Gamble Oral Care and SpringRock Ventures. Combined with financial backing from independent orthodontists, this brings the company’s total funding to $14M.

The funding will be used to invest in technological innovations, onboard talent to support a growing team and enhance their orthodontic partner network. Founded by Adam Schulhof, DMD, Pamela Oren-Artzi, and Alon Lipnik in 2019, the company is now deployed at hundreds of orthodontic practices and is being used by thousands of patients—who are providing tens of thousands of self-scans to their care teams—across the entire U.S.

Grin Closes $14M Round With P&G, Triventures and SpringRock Ventures

Grin will expand its geographic reach and implement even more platform features for an end-to-end solution along the entire patient care continuum. Building on its technological platform, Grin will also use these additional resources to further invest in enhanced teeth scanning through the Grin App and Grin Scope. The R&D will focus on new features to assist doctors in treating their patients for complex teeth-straightening cases.

The Grin experience consists of the Grin App and Grin Scope, which is an FDA-listed medical device. The Grin Scope is an orthodontist created, proprietary device that serves as an intraoral adapter. It is designed to retract the cheeks to allow a full view of a patient’s mouth. The entire system is powered by the Grin App where patients are guided to self-scan their teeth for an orthodontist-ready video.

“All of our investors have a stake in oral health,” said Grin CEO Adam Schulhof, DMD. “We understand the need for seamless dental solutions that focus on great customer experiences and local doctor expertise. Our investors live this first hand, and together, we are well on our way to changing orthodontics and dentistry.”

For more information, visit
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2021 Orthotown, L.L.C., a division of Farran Media, L.L.C. • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450