InBrace Raises $102M Series D Financing

Posted: September 23, 2021
Edited by Dentaltown staff

IRVINE, Calif.—InBrace, the orthodontic company behind the Smartwire category of behind-the-teeth, teeth straightening, announced the closing of an oversubscribed $102 million Series D financing by funds affiliated with new investor groups co-led by Farallon Capital Management and Marshall Wace. Additional new investors included funds and accounts managed by BlackRock, Endeavour Vision, MVM Partners, RTW Investments, LP and Soleus Capital as well as funds affiliated with existing investors Vivo Capital, Novo Ventures and venBio.

The company intends to use proceeds of the Series D financing to accelerate growth by expanding its sales force, launching new marketing initiatives, and driving further support and integration with new and existing orthodontic providers across the country.

InBrace's proprietary Smartwire has been designed and fabricated with AI and Gentleforce technology to deliver an experience that provides fast results and healthy tooth movement, while being completely hidden behind the teeth. Each Smartwire is personalized for each mouth and is made from a programmable memory wire that gently works behind the teeth while allowing patients to eat, drink, brush and floss normally. InBrace moves teeth without the painful monthly tightenings or frequent changing of plastic aligners required with traditional options.

"The Series D funding further validates the ability of InBrace to attract new consumers who previously opted out of orthodontic treatment because they didn't have an option that fit their lifestyle," said John Pham, DDS, MS, CEO, and co-founder of InBrace. "As a company founded by orthodontists, we developed InBrace to help orthodontists elevate the teeth straightening experience. InBrace taps into the recent Zoom culture that has caused a surge of interest among consumers who want to improve their smiles with a more predictable and less disruptive process to their daily lives. InBrace is offering an entirely new option for orthodontists to meet the needs of the 178 million consumers who could benefit from orthodontic treatment but who are currently not walking into their practices."

"We are honored to partner with InBrace to help them achieve their vision in this growing market. We believe the advanced technology InBrace is bringing to market will significantly increase the number of people seeking orthodontic treatment," said Rob Barmann, a partner at Endeavor Vision who recently joined the InBrace Board of Directors as part of the Series D financing.

For more information, visit
Townie® Poll
Do you have a dedicated insurance coordinator in your office?
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
©2022 Orthotown, L.L.C., a division of Farran Media, L.L.C. • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450