Sesame Communications Appoints Diana P. Friedman, MA, MBA Chief Executive Officer

Posted: August 4, 2010
Sesame Communications Appoints Diana P. Friedman, MA, MBA Chief Executive Officer

Seattle-based Web services provider lands industry veteran to lead one of the fastest growing companies in the dental space

Seattle, Washington – August 2010 – Sesame Communications, a dental industry pioneer in online patient connection systems, announced today that Diana P. Friedman, MA, MBA has assumed the role of Chief Executive Officer. Diana is a veteran of the dental industry with over 18 years of experience launching innovative technologies and fortifying brand positioning for companies in the oral care space. Nicholas Wood, Board of Directors Chairman states “Diana brings to Sesame strong executive leadership, excellent understanding of the dental space and an impressive success track record”. A graduate of Arizona State University, Diana holds an MA in Sociology as well as an MBA in Management and Marketing. Diana has served as consultant to Sesame for the past nine years, stepping into a strategic operational role in July of 2009.

Sesame Communications has championed online patient connection systems in dentistry and orthodontics for the past eleven years. With the emergence of the digital age traditional practice marketing and communication methods have been rendered ineffective, fueling significant growth in this category. “A modern practice needs to connect with patients where they are – online 24/7. Sesame will fortify its leadership position in the market by providing the first completely integrated solution which delivers websites, patient portals, online collaboration, patient reminders, social media management and online marketing all with a click of a mouse and the convenience of a single provider,” states Diana P. Friedman, CEO. During her tenure, she will champion a comprehensive technology re-engineering as well as the introduction of significant innovative service offerings currently in development.

Sesame will retain its commitment to education and, in September, will launch a national Speakers’ Bureau uniquely qualified to deliver research-based lectures on digital communication technology and the management and marketing of a dental and orthodontic practice in the internet age.

Frith Maier, a recognized industry speaker and the Founder of Sesame will remain on the company’s Board of Directors.

About Sesame Communications
Sesame Communications is the premier provider of online services for the dental industry. An emerging growth company, Sesame has steadily built its market penetration with substantial year-over-year growth and sustained profitability since its inception in 2000, emerging as the category leader in patient connection systems. The privately held company has thrived in the difficult economic environment, posting double digit sales growth for the first half of 2010. One of the fastest-growing companies in the Pacific Northwest, Sesame continues to expand its team and service offerings. As of July 2010 more than 8 million patients communicate with their dental providers using Sesame Communications. More information regarding Sesame can be found at www.sesamecommunications.com or by calling 877•633•5193.
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