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Tralongo Announces Development Agreement with New Jersey Dentist

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Posted: May 13, 2014
Tralongo LLC, an Atlanta-based firm that specializes in dental practice acquisitions, announced today it has entered a development agreement with Dr. Edward Romano, founder of Aesthetic Smiles of New Jersey. The agreement will serve the New Jersey market —and potentially eastern Pennsylvania. Romano is expected to acquire at least one practice per year over the next five to 10 years, with an estimated combined revenue of $10 million.

With more than 90 years of combined experience in dental management and acquisitions, Tralongo LLC  partners  with  entrepreneurial  dentists who  are  looking  to  grow  their business by acquiring and operating multiple practices. The firm created a proven system to identify, operate and increase profits in dental offices.

“We are pleased to be working with Dr. Romano and welcoming him to our team,” said Dr. Ken Tralongo, CEO of Tralongo LLC. “As past President of the New Jersey chapter of the American Academy of Cosmetic Dentistry, he is very familiar with the area and has proven to be a dedicated leader in the industry. We anticipate a wonderful and successful partnership.”

A trailblazer in the field of cosmetic dentistry, Romano has been featured on numerous television news programs and has lectured nationally to dentists. He is currently an attending dentist at Morristown Memorial Hospital, where he teaches cosmetic dentistry, general dentistry and advances techniques to dental residents. He opened his full-service practice in Morristown in 1987, after completing his residency at Georgetown University School of Dentistry. Aesthetic Smiles of New Jersey offers cosmetic, restorative and preventive treatments.

“New Jersey, like the rest of the county, is starting to see a rebound,” said Romano. “I see the dental market not only picking up, but also growing. People are realizing the importance of dental care more than ever, and with practices accepting broader ranges of insurance and offering coverage options, they are returning to the dentist. I think the time is right to expand outside my office.”

Tralongo LLC’s five-step process consists of providing clients with a training course, finding the right dental practices to acquire, obtaining the appropriate financing, assisting with the transition from the old ownership to the new owner and working with the doctors to continue operating the new offices to maximize the profit.

Achieving great success last year, the firm began 2013 with revenues of about $20 million and is expected to reach $80 million in revenues by the end of 2014.

“My goal is to grow a staff that delivers top quality dental care, while helping patients understand what their needs are and addressing their concerns,” added Romano. “Basically, I envision having a group of practices that provide a level of care and thoroughness patients are very happy with and continuously strive to stay at the forefront of dentistry.”
 
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