Dentistry Uncensored with Howard Farran
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383 Camellia Dental Care with Sandra Senzon : Dentistry Uncensored with Howard Farran

383 Camellia Dental Care with Sandra Senzon : Dentistry Uncensored with Howard Farran

5/3/2016 8:22:53 AM   |   Comments: 0   |   Views: 271

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VIDEO - DUwHF #383 - Sandra Senzon


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AUDIO - DUwHF #383 - Sandra Senzon


Camellia Dental Care's Tooth Aid products not only whiten teeth, but are primarily used to sooth and heal gum tissue. Many people buy the product primarily to heal gum tissue and are pleasantly surprised when they find that their teeth are stronger and whiter. The natural fluorine soothes gums and strengthens and whitens teeth. 

Our organic botanical teeth whitening system is so simple, you can do it in the privacy of your home. The product was developed by Sandra Senzon, RDH, and is a natural teeth whitening system made from healthy organic botanicals without the harsh chemicals in other teeth whitening systems.

Our products contain Organic Camellia Seed Oil, also known as Tea Oil, and is flavored with Organic Peppermint, and Lavender Oil. ToothSticks are used for daily use and come in flavoring of Rose Hip Oil, Lavender Oil, Peppermint Oil, and Eucalyptus oil.

The advantage of using the Botanicals over Peroxides that are in all tooth whiteners is that you can use the oils all day. The Botanical Whitening System is designed for use before and after you drink or eat foods that stain your teeth.

The System contains oils which are rich in anti-oxidants including Vitamin E, which is an essential fatty acid. Being a healthy, edible oil. The patented treatment system is Camellia Oil, which is one of the traditional Chinese medicines recorded in Chinese Medicine Directory.

www.ToothFairyShow.com  

www.CamelliaDentalCare.com 

Howard:

It is a huge honor today to be podcast interviewing Sandra Senzon, R.D.H., independent consultant who has the ... I always know her as the Tooth Fairy. How do I know you as the Tooth Fairy, and you gotta talk about the big news, why did Shark Tank contact you?

 

Sandra:

Why did they contact me? I have a product line which is all natural, comes from the flower of a green tea plant, and I created 5 different products. I sent out the ... I've been watching the show, I happen to love the show and I'm being creative and innovative. I put this product line together, I didn't send them the product but I sent them the application and I got a call back yesterday saying they want to interview me. They interviewed me for about 10 minutes and said I made the next level. Now I have to send a video with the product and 30 pages of ... More applications to fill, and then I make it on which is real exciting.

 

Howard:

Talk about your company, it's Camellia products?

 

Sandra:

Right.

 

Howard:

When did you start that?

 

Sandra:

About 10 years ago.

 

Howard:

You've been a hygienist for 38 years right?

 

Sandra:

38 years non-stop.

 

Howard:

Congratulations on that.

 

Sandra:

Thank you.

 

Howard:

You've been a hygienist for 38 years and almost everybody listening to you on this show is probably 30 and under so that is just ...

 

Sandra:

(laughs)

 

Howard:

Congratulations.

 

Sandra:

Thank you. The reason being is because being creative. I really put my heart and soul in my work and I am talented. I stepped out of the box and I would love to help others do what I've done that's where my goal is this year to train and help others grow.

 

Howard:

You throw around a word that on Dentaltown ... Dentaltown has 210 thousand people and one of the nastiest words on Dentaltown is the word holistic. I think that's so bizarre because when you talk to any dentist one on one and he tells you he doesn't trust the American healthcare system, he doesn't want to take a bunch of prescription drugs, he sees that his patients that are over 65 that they're on 10 different prescription medications are just falling apart and horrible, and that you need to treat your high blood pressure with exercise, you need to treat your cholesterol with exercise. One on one, they're all like you need to eat right and exercise and sleep well and all natural, but then when you say holistic natural remedies whatever they just have this knee-jerk reaction that that's bad because they're doctors and they're not, or whatever. What does the word holistic mean to you?

 

Sandra:

I can tell you integrated, I don't like the word holistic. To me the word holistic means working from your heart. Seeing the person that you're working on as a whole person. When I see a patient and I see their hygienic look to them that they're un-kept, and they're not hygienic, I know that their mouth isn't going to look terrific as well. I also know saliva texture. If there's a thickness to the saliva, they maybe dehydrated. I can look at the tissue ... I'm not a doctor, I'm a hygienist, but I go a step above. If I see the tissue is red and inflamed it's either caused by bad product or it could be even systemic. Now I have a doctor who's an MD who refers specifically to me. If they have a high level C reactive protein, he's holistic integrative cardiologist and doctor and he believes the mouth is very important to the heart. I'm jumping in and I'm putting a lot in one answer to what you're questioning me.

 

 

To me holistic is working from the heart and seeing the whole patient, not just a tooth.

 

Howard:

I love that. Where on your 38 year journey did you morph into Camellia products and talk about that.

 

Sandra:

9 years ago after my book was published, the book called Reversing Gum Disease Naturally which was published by John Wiley, I hired an agent and she brought me some Camellia oil. I work with oils and hygiene, and I took courses from Dr. Andrew Weil and got certified and transferred it into dental hygiene and what I noticed when I was massaging this Camellia oil it was whitening teeth as well. When I found that, I went to an attorney and I got a Utility Patent on it.

 

Howard:

That's the first question they're going to ask you on Shark Tank, did you get a patent, and you got a Utility Patent. Explain what a Utility Patent means versus other types of patents.

 

Sandra:

Well there's a design patent, I don't know all the patents, but a utility means that I got the patent on the composition of the application of what it does. Like peroxide is a form of whitening also, so many of these big companies; P&G, Colgate, and other companies applied for utility but most of them went to ... I don't even know what they did but I went to the composition of the product, and what it does.

 

Howard:

What is the composition of the product and what does it do?

 

Sandra:

It's from a green tea plant, it's the flower of the green tea plant and it's a seed oil and its triple phenol in it, and anti-oxidants. When I work I use it in scaling and root cleaning as well. It desensitizes and it heals gum tissue as well as it brightens teeth. I won't say it's stark white like a peroxide would do, but I can tell the different when patients use it or don't.

 

Howard:

It's a beautiful flower, it's a gorgeous flower the Camellia flower.

 

Sandra:

Right. It's grown in California, in Japan and China, and the interesting thing is Chanel uses it in all her makeup.

 

 

I went into Chanel and by accident he was telling me the story that she was in love with a polo player and he gave her a Camellia flower, and that's why she used it in all her products.

 

Howard:

Did you ever watch the French movie Coco Chanel.

 

Sandra:

Yeah, I love it. Yes I loved it.

 

Howard:

That's a great movie. I watched it on one of my 15 hour flights to Asia, but it was French it just had subtitles. I don't think there's ... Did anybody every dupe a English over ...

 

Sandra:

Yeah I think they did.

 

Howard:

Really there is an English version?

 

Sandra:

Yeah, I think there is. Don't take my word but ...

 

Howard:

I would like to see that because it's hard when you're 53 and you're sitting in the chair and the monitor is 2 feet away from you ...

 

Sandra:

(laughs)

 

Howard:

The size of an iPad.  She was just a legend. So what is your goal with this? Is this a product that you want dentist and hygienist to sell in their office or is this something ...

 

Sandra:

I'd rather do it in the office than on the shelves. By the way Colgate did take on ... The Vice President of Colgate knows me and believes in me and he took the product to test and he added something to it. I'm just a little leery of Colgate putting it on the shelf. It's a natural product and I don't want to ruin it.

 

 

I'd rather sell it in the dental office and have it facilitated in hygiene and the way I work, because it works and people come back for it and they ask for the product before their appointment and that's definitely something that's a hit. I've been watching it for 8 years, I don't throw things out so quickly.

 

Howard:

The interesting thing about Colgate is when you ... Like in America people will say hand me a Kleenex even though it's not the brand Kleenex.

 

Sandra:

Right (laughs)

 

Howard:

They'll say make me a Xerox copy of this even though it might be a Cannon printer, but when you go around the world most of the world does not have word for toothpaste, the word is Colgate. When you go to many, many countries, the mom will say 'Put Colgate on that' but the kid might have another brand of toothpaste. Colgate is so huge in the toothpastes, you don't think it would be wise to team up with ...

 

Sandra:

I'm not ready for Colgate, that's how I feel.

 

Howard:

Who's your buddy over there?

 

Sandra:

Bob Pierce.

 

Howard:

Bob Pierce

 

Sandra:

You know him? He's research and development.

 

Howard:

Bob Pierce ... P-e-a-r-s-e?

 

Sandra:

P-i-e-r-c-e

 

Howard:

P-i-e-r-c-e? No I don't know Bob, but that is a ...

 

Sandra:

He's in New Jersey, they have a research lab in New Jersey.

 

Howard:

Yup, been there many of times. That is a powerhouse company, that is huge.

 

Sandra:

He bought Toms of Maine. He's the one who facilitated the buying of Toms of Maine. The reason is because they had shelf space, that's what turns me off, everything's business and money. If you build your numbers like in the stock market, they'll buy you out and they may shut you up also. (laughs) That's why I don't know if I'm premature to do it.

 

Howard:

I can sum up the entire United States Constitution with; money is the answer what's the question.

 

Sandra:

Right (laughs)

 

Howard:

(laughs) I mean, when you're young and you hear all the propaganda and you believe it when you're 20, but by the time you're 50 and you gone around the world 50 times it's money is the answer what's the question.

 

 

Toms of Maine, is that in the back bar on them because I've noticed on a lot of websites when people find out ... Well here's what i noticed with the holistic natural medicine crowd all that kind of stuff which is all my four children is when they see something it's gotta have 5 ingredients or less, and when they start seeing chemicals and things in parenthesis and words they can't even pronounce it's no longer natural. I'm wondering if Toms of Maine is gonna back bar when they find out big ole corporate America owns it and there's more than 5 ingredients now and some of those ingredients unless you're an organic chemist you're not going to be able to pronunciate. Isn't the true litmus test of natural real ingredients [crosstalk 11:46]

 

Sandra:

They got bought out for 50 million dollars and he walked away, I don't think they're even producing it. I don't know what's going on there, but I'll tell you the product isn't the same anymore.

 

Howard:

Right, it's got other stuff in it.

 

Sandra:

Its got more additives. They've added fluoride. You know as much as these people are you think they're holistic, they're not ... Money buys them and in order for him to sell out to Colgate he had to add fluoride and there's a big war against fluoride versus non-fluoride. By the way my product has natural fluorine and I don't understand whey they can't concentrate natural fluorine and make it as strong as fluoride. Because fluoride is a bad chemical and its unnecessary to the body. They have fluoride in their natural product and they added a lot of other stuff that's in it. I don't want to go negative. There are a lot of other good products out there. My product is pure and that's why I'm afraid to give it to a major corporation, I don't want to ruin it.

 

Howard:

So ...

 

Sandra:

But if I can get it in through the dental field and have them see how patients love it and get a recall system going because of it so patients will come back more frequently, that's important to me and it should be important to the field.

 

Howard:

Here's my view on fluoride for dentist because dentist have a couple knee-jerk reactions ... In my opinion 27 percent of American population does not like fluoride they don't want fluoride in their water they don't want fluoride in their toothpaste, they're anti-fluoridationist. I know this well because I've been in front of city counsels in Phoenix and getting it in the water and I've heard all of this and our job as dentists ... If you say I don't like fluoride it's our job to motivate you to brush your teeth with something without fluoride in there. What's the alternative? You're going to fight with them and they're going to leave and not have any alternatives?

 

Sandra:

Right, right.

 

Howard:

If 4 people come in your office, one of them says I don't want fluoride then great, then we need to work with them on some other natural ... Our job is to motivate them to take care of themselves and if we can't motivate their mental health to take care of their oral health we lost the game, and I think if I was dentist and I was coming out with a new toothpaste the last thing I would do is have one with fluoride in it or something. Been there, done that. Colgate, Crest, a dozen toothpaste. I think all natural. I think Toms of Maine was a great idea originally when it was small and organic and all natural, and if that's what it takes ... I look at my granddaughter and she's 4 and I may die and she grow up to be a hippie and worship crystals in Sedona Arizona and I don't want her to lose he teeth because she was against fluoride.

 

 

I gotta ask you, you said you weren't gonna go negative. You're from downtown New York.

 

Sandra:

I'm from New York and that doesn't stop. I don't know if you can hear the sirens?

 

Howard:

I can't.

 

Sandra:

Oh good.

 

Howard:

So my next question is did you ever clean Trump's teeth? You been there ...

 

Sandra:

I wouldn't (laughs) I'm just kidding

 

Howard:

(Laughs) You wouldn't clean ...

 

Sandra:

You know, teeth carry a lot of energy and there's certain energy I don't want to be carried through. I don't want it. Politicians are nothing more than bigger actors and they're all turning me off right now. All of them.

 

Howard:

How much of what you see with Trump do you think is just show biz and entertainment and T. V.

 

Sandra:

E-g-o, and that's the problem. That's not what our country is about. It was about hard work and building up, and I hope we don't get the ego involved and break it down. It's wrong. We don't need a showman.

 

 

The one thing I will say, Jerry Lewis turned 90 this year and I listen to what he says. I think he is a genius, a comedic genius. He says we need a showman up in politics and I don't know where he's getting that from, I thought he was smarter than that.

 

Howard:

He's the next town over. I'm in Phoenix he's retired down in Tucson.

 

Sandra:

Oh I didn't know that.

 

Howard:

Yeah that's where the MD Muscular Dystrophy headquarters is, right down the street.

 

Sandra:

Ohhh I didn't know that.

 

Howard:

I've been doing this 30 years, you've been doing this 38 years, do you think dentistry is in a better place today than it was 38 years ago when you started? Do you think it's going in the right direction, or doing okay, or in the wrong direction?

 

Sandra:

It's going into pulling teeth and doing implants, that's where it's going. Big money, not really working with healing or understanding the body and it's really turning. I work with one of the biggest Periodontists but that's where it's going. It needs more help, I know Columbia University is doing research on stem cell regeneration of teeth, even nerve. They're even taking a percentage of nerve and trying to regenerate and make a half dying nerve more live instead of root canals. That's where we have to go. More towards the body's healing rather than cut and sew and pulling teeth and putting a false tooth in. That's my opinion.

 

Howard:

Do you think endodontics is kind of un-nerving? That was a joke, that was a pun ... Get it endodontics un-nerving ...

 

Sandra:

(laughs)

 

Howard:

That was just horrible joke.

 

Sandra:

That's cute, I like that Howard. I think I would rather save a tooth than pull a tooth, that's my feeling. Some people feel well a root canal ... I'll tell you what the holistic field feel, dentist not me personally. They feel that root canals cause disease in the body that if you take a nerve out of a tooth then the body is fighting something that can hold bacteria. They say that there is bacteria in the tubules and are not totally cleansed and therefore the body is also fighting something that is there and it knocks the immune system off and therefore if you have cancer or another major illness it doesn't have all the power to fight that illness.

 

 

I don't believe that, they way the found the research on that was they took a root canal tooth and put in in a rabbit and the rabbit died. Well a rabbit will die because it's a lot of things that are stuck in them anyway but it's not ... I don't even know how they believe that. I fight everyday with that. It's a big marketing game. You pull the tooth you have an implant or a bridge.

 

Howard:

I always see those articles and they're almost always associate with he website Mercola.

 

Sandra:

Yeah I know. Dr. Mercola.

 

Howard:

What are your thoughts on him and his website and naturalness and ...

 

Sandra:

I don't believe it, I'm sorry I just truthfully feel there was no real science and protocol to make this really a truth. I don't see it, I researched it and I just think it's another way of marketing big dentistry. I just don't understand where they're getting it from.

 

Howard:

Talk about how you got published.

 

Sandra:

That was interesting. I went and I bought a house in South Hampton New York and in the first book ... I'll show you the book. This is the book, the Hygiene Professional. Can you see it?

 

Howard:

Yes I can.

 

Sandra:

That book was my first book published and I started writing three chapters and I sent it out and because I'm cutting edge the hygiene professional partner helped move hygiene to a higher level they got scared. They rejected it and then they accepted it. That's my life.

 

Howard:

Who's they?

 

Sandra:

PennWell

 

Howard:

Oh PennWell. Hold the book up again

 

Sandra:

Okay

 

Howard:

Closer to you the other way. Hygiene Professional a Partner in Dentistry. Hygiene Professional a Partner in Dentistry by PennWell. What year did that come out?

 

Sandra:

I don't even know. I'm getting ancient here. This came out ... I'm rewriting it right now because I want to update it.

 

Howard:

By the way for our international viewers PennWell is a magazine company. It started with a Pennsylvania oil drill welders and now they have about a hundred magazines and one of them is the very famous Dental Economics.

 

Sandra:

Right right. I know that. That I know. There's a very successful Dental Economics right.

 

Howard:

I think Joe Blaze took it from zero to a hundred in my career. It was kind of a little magazine when I was in dental school, and they they got Joe Blaze from St. Louis to be the Editor and he exploded that thing huge.

 

Sandra:

Right. So they published it and it was before Amazon and all the computer, all the advertising for books on the computer and internet. It just picked up big when the internet started opening. It is on Amazon right now.

 

Howard:

Now...

 

Sandra:

Go ahead ... After that came this book [inaudible 22:06]

 

Howard:

Reversing Gum Disease Naturally. Does the Periodontist you work for did he cringe when he saw that title?

 

Sandra:

Yes, I put it out on the front and I don't know where the book went. He love hates me, they all love hate me. But they love me. They love that I'm creative and they love that I work from my heart because they would love to be me. It's so interesting in dentistry how people really are all good it's just they don't know how in their mind they can make more money by saving teeth I feel. They just don't get it. I can show them. People want to trust and they don't want to lose what's natural to them.

 

Howard:

Tell us, when dentist see something flying around Facebook it says Reversing Gum Disease Naturally they probably just think oh my God that's crazy but they don't read it, they're just turned off by the headline. That's why newspapers, if you look at newspapers ... 50 percent of the space is their ads which pays for everything, the other half, the half of it is the title of the article and the other half is actually the content. So in newspapers 25 percent is actually the content because the titles are so important because when you're flipping through the newspaper you may see something about Syrian, I'm burned out on Syria, or you might flip the next page and it's Putan and you don't care and you see something Reversing Gum Disease Naturally and someone with gum disease might say 'oh I want to read that' but the dentist will have their reaction like 'oh this is bullshit' and not even read it.

 

 

So how do you reverse gum disease naturally?

 

Sandra:

Well hygiene is an important factor. You can cut gums and you can do surgery all you want but if you don't teach the patient maintenance and hygiene it's going to fail. I don't understand why they don't take the time to make a certain section of their practice more hygienic for the good of their work. I bring the dentist new patients, that's why I'm welcomed into the office. The value of a new patient is worth a lot more than paying me as a hygienist and I bring a lot of new patients to them. I brought more than a quarter of a million dollars to each dentist I've been with and I can't say that for many hygienist who were. They're busy ...

 

Howard:

Well I think you should get a retirement home in Phoenix and come be my hygienist during those brutal winters in Manhattan rather than walking down those streets in February and those cold Arctic winds almost killed me. Why aren't you my hygienist November, December, January, February in sunny Phoenix Arizona.

 

Sandra:

I don't know cause my children are here.

 

Howard:

Ahh.

 

Sandra:

I have a hooked to being annoyed by them forever. (laughs)

 

Howard:

Well you know I don't want to throw my hygienist under a bridge but it blows my mind when they'll see a kid that's 5 who's never flossed his teeth once in his life and they'll spend that 30 minutes and they're scale and then they'll polish and they'll floss and they'll give them a fluoride treatment and they'll do all these things and I think, wouldn't it be more productive if you just spent that half an hour like a piano lesson and handed him a toothbrush and saw ...

 

Sandra:

Absolutely

 

Howard:

How he brushes his teeth and front to back.

 

Sandra:

You're right on and that's where the field is missing the link.

 

Howard:

I know and here's a kid who's never flossed his teeth in his life he goes and sees the hygienist and leaves and he still never flosses and the hygienist thinks that what she's going to do to that kid once or twice a year is more important than what he's going to do to himself every single day.

 

Sandra:

That's why I wrote this book for the public. The book has a lot of hygiene in it and when I treat a patient I give them a toothbrush. I work with the toothbrush. I massage the tissue so it tightens in a gentle fashion with my oils. So I use it as an instrument and then I teach them at the end how they should massage the gum tissue and then brush. I make sure that they get it and feel it and I think that is so important and brushing and flossing is just a quick way of getting a patient in and out. There's irrigators, there's all kinds of products needed for different reasons and no one's going into it enough and that's why people are losing their teeth, especially implant cases.

 

 

I think it's important that I teach, I really do so that I can create programs all over and not just be in Phoenix I can help everywhere. I'm too old to just work, I really am. I am 71 years old, I'm probably older than you Howard, and look at my hair, I'm all me ... this like weird.

 

Howard:

This is my hair too. It's all natural.

 

Sandra:

(laughs)

 

Howard:

Everybody thinks I'm wearing a skin wig but it's actually my skin. The biggest way to reach the most number of dentist and hygienist and assistants in the world is the Dentaltown ... We put up 350 online C courses that you can watch on your iPhone your Samsung your iPad ... They've been viewed over 550 thousand times from pretty much ... I mean they've been watching it in [inaudible 27:45] they'd be watching it in Zimbabwe, India, I mean countries that you've never heard of before. Me and Ryan sometimes see countries and we literally have to MapQuest like where the hell is that. What were those two countries in South Africa? Lesotho is a country inside of South Africa and the other one was, Lesotho, and Swaziland, I mean, if you put this course on Dentaltown they'd be watching it on their iPhone in Zimbabwe.

 

Sandra:

I will do it. [crosstalk 28:23] What do you do? You translate it into languages?

 

Howard:

When I started lecturing around the world in like 1990 a lot of countries you've got to have translators, but basically every mom in the last generation knew if the kid was going to be a doctor dentist lawyer success whatever they needed to learn English and now pretty much any country you go to in the world the majority of the dentist they pretty much all can read English and then the next smaller group is that they can understand English and then a smaller group might be can I speak English back. It's definitely two parts of the brain because I got a lot of friends in Arizona that are first or second generation Hispanic and they say they can't speak Spanish but I can understand my grandmother. I used to think how the hell can you understand your grandmother fluently but not say it back but it's obviously two different parts of the brain.

 

Sandra:

You want to hear something? We understand animals so that's the other part. That's why we love them so much. We can read an animal and animals read us without words and I love that. I mean I communicate with my ... I have two cats, I communicate with them.

 

Howard:

See I knew I loved you. I'm a cat person, I have 2 cats. Don't you think cat people are just better people than dog people. Can we just say that Ryan, can we just piss off half of our podcast listeners right now?

 

Sandra:

They think we are very empathic, they are very spiritual animals. Dogs are like controlled, they'll do this and they'll do that, they just listen better than cats.

 

Howard:

Well you're talking to about 8 thousand people and most of the emails I get are about 99 percent they're either juniors or seniors in dental school or hygiene school or they've been out for 5 years, give them lessons from someone's that's been doing this 38 years on hygiene prevention because I agree with you 100 percent I remember seeing studies that showed identical twins who needed a bypass and one twin didn't have medical insurance and didn't get the bypass but stopped smoking lost weight and started exercising, his twin brother got the bypass but didn't change his behavior kept smoking, kept not exercising kept being fat and the person who didn't get the 100 thousand dollar bypass lived 3 and a half years longer ...

 

Sandra:

Wow.

 

Howard:

In our generation back in the day, how many thousands of people did I see in the 80's and the 90's that got 4 quadrants root [inaudible 30:49] by the Periodontist got all sewed up fixed up whatever but did not change their behavior and started brushing and flossing and getting all into home care and 3 years later they're right back to square one.

 

Sandra:

Absolutely.

 

Howard:

And that's why so many people right now when they see a 6 millimeter pocket on some 3 rooted molar just say let's just pull it and put titanium because they lost the drive to engage this person ...

 

Sandra:

Absolutely.

 

Howard:

And say lets spend some quality time and let's engage this person to save their teeth. I mean you gotta change your behavior, you're not going to reduce heart disease if you're sitting there smoking a cigarette drinking a beer eating Doritos at a the bar. You're gonna have to change your behavior, you just can't take a pill and be healthy and ... So take it away, how ... What's the hygiene department look like?

 

Sandra:

Its has to start in the schools too, they don't put emphasis on hygiene home care. They're doing clinical instruction which isn't always the brightest from what I notice. I'm out there long enough to know that you're experience is far greater than the basis. You need a basis but you have to take it from there and grow.

 

 

They have to spend more time in the Universities because people who graduate feel I learned it in school, I'm licensed now and they don't think out of the box and hygienist are employed so they're told 'well you have a half hour of time and you gotta do all this and you gotta scale then you gotta do ... You gotta outline what's needed in dentistry, you gotta take x-rays.' That's a lot in a short period of time, so there needs to be a time allocated for hygiene home care and possibly a procedure code with products and that's what I would love to do. Help that aspect of dentistry grow.

 

 

It's not just a money making clean up thing, it's about really connecting the whole body because that part of the body ... You know teeth are minerals but the gum tissue that holds all that bacteria and food can transfer to the heart and yes there is a correlation between gum disease and heart disease. Not only gum disease and heart disease but disease of other organs so it's very important. I think it needs to start in the schools and needs to be in the dental office and it needs to be instructed by the dentist and it needs to be a system set up where they can see there's value to it.

 

Howard:

I think product is a big part of motivation to do their oral routine. I grew up with 5 sisters and I was married before and I saw how when they get the products ... I remember my sisters back then Clinique was the big thing. They would go through all these steps and I would sit there as a boy thinking, you know if all these steps is what motivates you to want to wash your face before you go to bed power to Clinique. I used to think they'd be skeptical saying, 'I don't really know if Clinique is doing anything' but it's definitely got you standing in front of a mirror going through a ritual ordeal.

 

 

That's why when that big Crest big story ... Remember when they had those little blue food dye particles in there and some of the dentist were finding them in the mouth, remember that deal where it exploded. Actually it exploded on Dentaltown. That's where it initially ...

 

Sandra:

Oh really?

 

Howard:

That was probably the finest journalistic moment of Dentaltown. That was posted on Dentaltown and then it went mainstream, then it went viral, and then Crest eventually said we'll take it out but I had a bad feeling about that because I thought well you know what, maybe if you're a 5 year old boy with a booger hanging out of your nose and your hair matted up and you've worn the same shirt 3 days, maybe that toothpaste having blue sparkles and being in something that looks like dinosaur or a shark, maybe that's what got the kid to brush in the first place.

 

Sandra:

We'll sweetened toothpaste is motivational, that's why they sweetened it. I have grandchildren too, I have 2 eleven year old twins and a 10 year old now and 5 year old granddaughter, and I created tooth sticks, not to ... I don't know if I have any, well they're twisted sticks that are very motivational because children like hearing the click of the stick and the material comes through the brush and it's all my Camellia oil but it's like a gel so you don't have to ... I love it because it's not something that you're sticking on top of a brush and spilling it all over the place and it's very motivational. You don't have to sweeten toothpaste ... I have flavors in there but you don't have to put sugar, sparkles.

 

 

By the way I was one of the ones who took color out of Plax that Colgate owned. I stood up in front of a thousand people I New York City and I raised my hand, I was invited there, I was given free stock by Reuben Mark who was the CEO then and I said, can you take the dye out of Plax like you did out of your [inaudible 36:18] they took it out of some hand lotion. I said why is it in a mouthwash ... I'm rambling but I have so much in my head. They put dye I mouthwash so you can sell the product, oh blue and that means crystal clear. Green mint you know the mind goes to mint. Red was Lavoris, remember Lavoris?

 

Howard:

Sure.

 

Sandra:

That was more medicinal for some reason. To me I just don't want to get ruined by a major corporation. I'm not bought by big money. I'm not living my life like that. I feel that creativity and development is very important but if I'm going to ruin my own creativity then that's bad for me, I won't do that.

 

Howard:

It's sad because I feel that the young kids are more likely binomial yes no, left right, up down forward back ... As you get older and older and older and older you realize that everything's multi-factorial. I remember sitting in some think tanks sessions for and researchers saying when we don't have alcohol in this mouthwash patients say its flat, it's not doing anything, it's dull. Then they put alcohol in there and they go zing. I fall for that. I still use Listerine, and you swish that stuff and God your eyes burn and water and you put a swish of that you try to make it all the way downstairs and put on your shoes and socks before you spit it out but you just think that that burning singeing searing feeling is what's killing all the bugs.

 

Sandra:

It's not just about bacteria though. If you look at your skin and you cleanse your skin with herbs or natural products, you don't need alcohol to kill bacteria on your skin. You need cleansing, you need water.

 

 

I have my own mouthwash part of my Camellia product is the tooth sticks and mouthwash. I will not add alcohol. They're all natural ingredients that does a better job than alcohol. A lot of alcoholics drink mouthwash.

 

Howard:

I know, I know that. When I was in dental school one of my friends was telling me that back in the day they could not sell alcohol on a Sunday, one of what they call blue laws so that was the day you were supposed to go to church so there was no alcohol sold like Saturday night before like midnight until noon and they said between 6 A. M. to noon the local Walgreens people the drunks would walk by and the take the Listerine off the shelf, douse the whole bottle and put it back and if Walgreens' didn't have someone standing by the Listerine by the time noon came around they might have 8 empty bottles of Listerine because it's 27 percent alcohol. That was just amazing.

 

 

But I tried it and I went back to Grey Goose. Tried swallowing the Listerine.

 

Sandra:

Grey Goose does better than Listerine. The alcohol is a shelf life thing also, I think that's why they put it in there because you're putting these products on the shelf for God knows how long 6 months to a year you gotta put a preservative or something in it and the alcohol in it helps to preserve the product. That's another reason I don't want to put it on the shelf, I just don't want to do it.

 

Howard:

You remember the other blow up this year or maybe it was last year when one of the mouthwash companies was saying if you swish with this for 60 seconds you don't need to floss? You remember that one?

 

Sandra:

That's just ridiculous. I listen to commercials because I feel like saying ... How much money is going on words that don't even have truth. So much money behind advertising and they have to repetitively say these words so it goes in your head no one's thinking and they absorb it and buy it. That's why hygiene home care needs to be a program, it really does. Maybe before I leave this planet it'll happen. I would like to see it.

 

Howard:

Why don't you put that hygiene program on Dentaltown?

 

Sandra:

I will, I'll do that.

 

Howard:

That way they can be watching it on their iPhone in India, China, and Brazil.

 

Sandra:

Okay, we'll do that.

 

Howard:

Some more hygiene questions. You like the standard brush or you like electric toothbrushes?

 

Sandra:

If patients know how to use electric brush it can be good but most of them don't know what they're doing and the instructions in the brush is awful. Sonic Care came into dentistry by giving everyone 25 dollars a brush, they're marketing was fabulous and oh I'm getting 25 dollars. It has a high red percentage than any other electric brush. People ripping their gums with electric brushes because they don't know how to use it. No one is showing them what to do. You have to shimmy even an electric brush ... You have to control it.

 

 

They took it from a skin brush, you know the round skin brushes? Oral B took it from a skin brush. If you held that at one spot or ripped your face or pulled it on your skin, you'd have holes in your face. They're doing it to their gum tissue. Gum tissue is very thin and fragile. So that's where I'm against electric brushes and that's why I give out a manual brush so that they can use their own energy first and then if they use electric brushes I make them bring it in and I show them how to use that effectively.

 

Howard:

What manual brush do you like?

 

Sandra:

I have my own.

 

Howard:

Where can they get that because I just went to Camelliaproducts.com that's not ... I didn't see. What is your website? You've got tootfairyshow.com, you got Camelliaproducts.com, where can I see this brush right now?

 

Sandra:

It should be under my products Camelliadentalcare.com has product page, and I don't know if my toothbrushes are ... I just re-worked the commerce website. I don't know if they even put it up yet. It was just re-worked.

 

Howard:

I can pull it up on my phone. Camellia dental products. C-a-m-e-l-l-i-a Dental Care.com. Camelliadentalcare.com What do you have all on there?

 

Sandra:

I have my tooth sticks which are the brush one piece unit for children and adults. It whitens and it cleans teeth in between, it's great for braces too. I have my A. M. P. M. spray, then I have tooth aids which is the sprays and the oil, then I have my mouthwash which is new, and I'm working on a toothpaste.

 

Howard:

Then you have your book Reversing Gum Disease Naturally. By the way I just want to point out to my homies just in case there's any cynical bastards out there ...

 

Sandra:

(laughs)

 

Howard:

There's no money changing hands. I'm not interviewing her because this isn't a sponsored program, all my guests are free, if the guest wants to pay money I don't want to talk to them. My show is free, my guests are free, I called Sandra she did not call me.

 

 

Sandra I want to tell you another thing about that Reversing Gum Disease Naturally, we started an audiobooks program on Dentaltown because when you go to Amazon numbers Jeff Bezos will tell you he wasted a billion bucks by building a machine that'll do a book to print instead of having all these inventories of printing books a thousand at a time or whatever, you just order a book on Amazon and then just print that book and then ship it.

 

 

He says by the time ... It took him like 10 years to figure this whole thing out. By the time he figured this whole thing out he said it didn't matter because the whole market went to audiobooks, ebook, Kindle, and things along that line.

 

 

So Dentaltown has that now so, if you sat down like on Skype and just read your book Reversing Gum Disease Naturally you could put that book on Dentaltown as an audiobook and then when people have their Samsung and ... What the audiobooks are also they're huge, when you and I were little the reason none of our friends would read books because you had to sit down in a chair and just read a book, but now it's multi-tasking. Now they're listening to a book while they're commuting to work or riding a stationary bike or mow the yard or do ... I've got a lot of friends here in the city that say they listen to 4 of my podcasts a week and they do it Saturday morning because Saturday 8 to noon is when they clean up all their house, they do their laundry, they can do all their shopping, and that 4 hours is when they listen to podcast while they're doing homework.

 

 

If you do that Reversing Gum Disease Naturally on an audiobook on Dentaltown you'd pick several thousand more listeners to your message.

 

Sandra:

Okay, sure. I'd love to do that.

 

Howard:

You could do that here or you could film that here in Phoenix when you're working for me in the winter ...

 

Sandra:

(laughs)

 

Howard:

In Phoenix while your children go fend for themselves ...

 

Sandra:

(laughs)

 

Howard:

... Have that 3 month ...

 

Sandra:

If they ever fend for themselves it would be a miracle.

 

Howard:

So what do you think about Waterpiks, hydro floss, what do you think about that?

 

Sandra:

I'm a big lover of oral hydro Waterpiks because I have one in both houses. I have a house in South Hampton and Manhattan. If I didn't use it my bridges would fail. You're thinking like floss, threaders, which was big with bridges, its very different when you're in a rush to take a threader and put the floss through and floss is only a piece of string. It doesn't really cleanse the whole circumference or the full area. Using an irrigator properly ... I don't want to use the word Waterpik because that's a trade name, but using a irrigator properly with ... I have some patients using my oil, I believe in food grade peroxide a half a cap in the Waterpik or the irrigator there I slipped (laughs) you know all these names that really get you.

 

 

I believe its the answer to cleansing the mouth, I love it. I love it, it gets rid of a lot of food and particles that floss doesn't get and it gets rid of a lot of bacteria that's hiding under the gum tissue. Especially when you have implants and bridges and crowns. Crowns create an inflammation around the whole circumference not just in between teeth. You can't reach floss at the bifurcation at the center of the tooth.

 

Howard:

Talk about the Toothfairy show, because that's how I originally knew you. The Toothfairy show talk about that.

 

Sandra:

The Toothfair Show came upon, it like hit me like a snowball. I was walking down the street in Manhattan and a guy comes up to me and he says you belong on T. V. and I said what? I get that a lot [inaudible 47:48] and I'm looking at him and he said 'My friend is starting cable so you just go in front of the camera and do it.'

 

 

You can't in our profession label yourself more than you are because heaven help they'll come after you. I got in front of the camera, I took the name The Toothfairy Show which gave me credibility, I made my own wings out of lace and I learned how to be a ventriloquist I got puppets from the muppet guy and I educated children because the mind goes to children when you say toothfairy even though I was working on adults. Here I am educating the children and then that was a hit by the way.

 

Howard:

What year was this? You did about 1,000 shows.

 

Sandra:

1989 I started.

 

Howard:

1989 until when?

 

Sandra:

I did it probably until 2003. I have a lot of the shows on YouTube.

 

Howard:

Where are all these shows?

 

Sandra:

Some are on YouTube, I had one picked up in England and they paid me 500 a minute for my show. I invited Peter [Dontechan] with me so I would be entertaining the children and they were learning from me how to motivate.

 

 

Motivation is everything in every aspect of what we do. Then I went on ... I did further than that. I did 1-800-Toothfairy show, where people called me live, that was the biggest hit.

 

 

You have people walking the street, fearful of dentist and fearful or asking questions when they're in a dental chair and worrying about they don't have enough money and blah blah blah and it goes on and on. That's a show I'd like to re-do and bring that to national T. V. I think it's greatly needed for dentistry because there are many people that would go into denial or would rather lose their teeth and walking around with infection and they don't even know that their dying and it could be their mouth that's the cause of their deaths.

 

 

The third show I did was the Mouth Connected to the Body which was very integrative, I invited doctors on the show and I interviewed them, the importance of dental care in medicine and that was a good show too.

 

Howard:

You also got a video Sandra Senzon Botanical Products investors. Botanical, I've never heard of the term Botanical Products. That just means products made out of herbs and spices and plants no animals?

 

Sandra:

Correct. No animals.

 

Howard:

Is that what that means?

 

Sandra:

Yes. Camellia flower is from the green tea plant, the flower of the green tea plant and it's a botanical. They're a lot of botanicals out there. It's plant food. Camellia ... My product is really a food. It's sold as a salad dressing in Japan, they use it as an expensive salad dressing. It's an expensive oil and it's a natural thin oil, it's really beautiful. It has no smell or odor, and I flavor it with peppermint oil and then I have some lavender oil and I have some coconut oil. I tried many, many, different flavors, I had even chocolate (laughs) organic chocolate. But I took that down.

 

Howard:

You have a botanical tooth whitener too. What is that?

 

Sandra:

That's my same product, it's the oil.

 

Howard:

The oil is also a whitener?

 

Sandra:

Yes, it's also a whitener, yes.

 

Howard:

But will it grow hair if I put it on my head?

 

Sandra:

(laughs) it might do that.

 

Howard:

So can we experiment and I just rub it on the right side of my head and not the left to see if it works?

 

 

If you go to Shark Tank are you going to do it by yourself or are you going to take anybody with you? Are you going to take a dentist?

 

Sandra:

I'm going to take my grandchildren for sure. I am not wearing wings anymore. I was on Oprah, I was on Fox 5 news with Frank Fields, I walked into to channel 5 Fox 5 news in wings, in real wings like Michael in the movie ... He said, 'what'd I do, die and go to heaven?' (laughs) I said I don't even know if he's alive right now.

 

Howard:

So tell us about the Oprah show, tell us about that. How'd that happen?

 

Sandra:

The Oprah show ...

 

Howard:

Where's that filmed Chicago?

 

Sandra:

It was in Chicago. They flew me to Chicago and I stayed at the Omni Hotel. Dr. Oz was on that show. He wasn't in yet, he wasn't famous yet. He was just ... She has protege's. Dr. Oz, Dr. Phil not even a doctor but whatever he is, and ...

 

Howard:

Dr. Phil?

 

Sandra:

Yeah, he's not a real doctor.

 

Howard:

Right. Do you like Dr. Oz? He's in your backyard, he's right up the street from you.

 

Sandra:

I met him years ago and he whispered in my ear 'I'm going to be famous one day. He has projection ability, he saw himself wherever he wanted to be and he got there and Oprah pointed her magic golden thumb and said you're going to be there (laughs).

 

Howard:

Do you like Dr. Oz's information in regards to dentistry?

 

Sandra:

I love that he takes complexity and simplifies it, I love it. I love that he steps out of the box and makes people understand what science is all about because it's dry, it's boring and it's fearful for people. He take the fear out of it and I think that's fabulous. For a surgeon to be able to step out and do that, that's very spiritual, it's wonderful. His ego is getting a little bit out of whack, he's getting famous and that ruins a person.

 

Howard:

The only thing that dentist say, well he said this and they don't agree. Well first of all I've been on Dentaltown for 3, 4 hours a day since 1998 and I swear to God you couldn't get two dentists to agree that today is Tuesday. I mean they don't agree on anything, that's just the human condition. So when some of the dentist say they didn't agree with something Dr. Phil says, shit I'll show you a thousand things that 10 thousand dentist don't agree with. So that doesn't mean anything.

 

 

But I did meet some dentist when I was at the dental school I forget what dental school is there, is it Columbia or what's the dental ... I'm sure there's a couple of them

 

Sandra:

There's NYU, there's Columbia University.

 

Howard:

I forget if it's NYU or Columbia or whatever but I was talking to some of the kids, and some of the kids actually knew him. I talked to two guys who actually knew him intimately and they just thought he was the greatest guy in the world.

 

Sandra:

I think he's a good guy, I think he's helping people a lot. He's helping himself also but ... You know he's a surgeon he doesn't need money, he makes plenty of money. I think he's doing good job. I respect what he's doing, it's not easy. I'm sure there are doctors looking at him saying ... Forget the dentist, what about his profession, what are you doing making a joke out of medicine. Even what I'm doing Reversing Gum Disease, 'what are you doing?' Come on, think bigger.

 

Howard:

I've gotta tell you something about medicine. Right now we're in the middle of a huge election and I mean the bottom line is the data I see is only 11 percent of Americans approve of Congress. So we basically have a system where 89 percent of Americans don't even like the system. Remember in democracy Mussolini and Hitler were both democratically elected, you know what I mean. I think that the same thing in medicine.

 

 

When you listen to your patients talk about the healthcare system, nobody has anything nice to say about it. They say I had a bump and I went down to the hospital and within like 3 minutes they took an MRI they billed me 1,800 dollars, my insurance only paid 1,000. I couldn't even leave until I gave them 900 bucks and then some doctor walked in and said 'oh no that's just a fat lobule, you don't need nothing' and then 'do I need an x-ray' and the doctor says no and then they said, well they just gave me an x-ray, they just put me in a CAT scan and they radiated my ... So the bottom line is when you listen to people they have nothing good to say about democracy or the healthcare system. The healthcare system is the biggest part of our economy, it's 17 percent of the economy which means out of every dollar spent in America 17 cents goes to healthcare so these guys like Dr. Oz these are some of the biggest spokespeople for the biggest part of the industry ...

 

Sandra:

I agree, and it's not negative, it's positive energy. We need a dentist ... I'd like to start doing T. V. again because I have a lot to say in a positive way. There's too much negativity in dentistry to the noise, the pain, the dollars, the this, the that ... Let's make it fun. I'd like to be the Tooth fairy out there before I ...

 

Howard:

See I'm not going to do a T. V. show because my mother told me I had a face for radio.

 

Sandra:

(laughs)

 

Howard:

I'm sticking to these podcasts. I just want to tell you. I called you, you didn't call me. I think you're amazing. I've been a fan of yours I think since the late ... I think that show 89 to 2003, I've been following you for decades I think you're an amazing person, I think you're a wonderful person, I love your energy, I love your [inaudible 58:23] I just love everything about you and I just want to tell you Sandra thank you so much today, in your busy life to spend an hour with me today on my podcast show.

 

Sandra:

Thank You. Love from the Tooth fairy.

 

Howard:

All right. Love right back and good luck on Shark Tank and if you need any moral support I'll meet you there on the show. I'll be your cheerleading section pumping you up before you walk down the isle.

 

Sandra:

(laughs)

 

Howard:

Okay, bye-bye.

 


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