Mark Twain said, “The only person who likes change is a wet baby.” Changes are
impossible to avoid and most of us just do not like change. We get comfortable with
what we do and how we do it, but circumstances come about where changing is the
only thing that will enable us to survive and thrive.
The first issue of Orthotown Magazine featured a story about my leaving orthodontics
in 1997 and then “flunking retirement.” I was fortunate to return to orthodontics
in 1999 and since then I have seen the greatest change – almost a revolution – in the
field. All the transforming technology that has emerged since 1999 has totally changed
the way orthodontic treatment is done and taught.
Have all of us changed? Have all of us adopted the new technology into our practices?
Not by any means… but gradually the adoption of technology is permeating the
orthodontic profession. Super elastic archwires, self-ligating bracket systems, TADs,
non-compliant Class II correctors, variable torque bracket systems, digital photography,
paperless charting systems, cone beam radiography and most recently… intra-oral
scanners. This list is getting longer.
There is a valid argument that the cost of adopting new technology is a major
roadblock to implementation of technology into our practices. Managing to afford
new technology has to be weighed against the opportunity for better diagnosis and
treatment of our patients. But, perhaps the most difficult change that is needed is
how we manage our practices. The “bagel run” marketing of the past just doesn’t
work in today’s economy. The January/February issue of Orthotown Magazine
featured great advice from many of the practice management consultants who speak
at meetings today. Dr. Roncone, a contributor
to our last issue, speaks and teaches around
the world and has the unique opportunity to
observe what orthodontic practice changes are
happening as our global economy changes.
Since we are not “wet babies,” we often resist
these changes.
Why do people resist change? According to the experts, “fear of the unknown” is
the most common reason! Most people like to stick with what they know, even if it
isn’t in their best interest. They feel like what they have known, they understand, and
can trust to remain a certain way. It becomes kind of a “false security.” They become
attached to it, and would rather suffer through something not in their best interest,
something that they can count on, than take a chance with the unknown.
The cold hard facts of the orthodontic profession are that the “golden years” of
orthodontics are not ahead, but are in the past, and becoming smaller in our rear-view
mirror as we move further into this 21st century. This makes the change to the newest
SLB system, or the most “invisible” bracket, or the change to CBCT or intra-oral
scanning even more of a stretch in our sense of value versus expenditure.
This year will usher in many changes, and we all hope that the changes going forward
will be positive and rewarding. I hope we will be seeing you at the AAO meeting
in Honolulu, Hawaii. Look for the Orthotown crew at booth #550. Aloha!
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