You Should Know: Kaleidoscope
by Benjamin Lund, Editor, Orthotown Magazine
Orthotown Magazine talks internal marketing with Charis Santillie of Kaleidoscope.
Charis, tell us about Kaleidoscope and what
you provide to orthodontists.
Santillie: Kaleidoscope is a digital marketing tool
for waiting rooms that helps build relationships with
patients and families, which drives referrals. It’s completely
customizable and allows you to show the personality
of your practice and what sets you apart.
Part of Kaleidoscope’s intrigue is how the stunning
imagery and entertaining elements come together to
capture the attention of people in your reception
area. Clients are drawn in to watch the screen as
marketing messages subtlety mix in. The layouts
are designed by professional designers with eight
or more years of experience developing marketing
materials for orthodontists, and every one of the
images was hand-selected.
What is your background prior to starting
Kaleidoscope? How did you get started in
orthodontics?
Santillie: I started my own graphic design business
12 years ago. However, sometimes I joke that I
earned a DDS (being a Dearly Devoted Spouse) while
my husband completed his dental degree. After
designing and opening his orthodontic practice, I
soon recognized a niche opportunity and created
Smile! to help orthodontists with their marketing.
Then clients asked me to develop a waiting room
product. They were confident I’d create a quality
product to fit their needs and benefit their practice.
They complained that looping videos and PowerPoints
were losing people’s attention and too time-consuming
to maintain, and they simply were not satisfied with
any waiting room products on the market. We listened,
and developed Kaleidoscope.
What is your philosophy at Kaleidoscope?
What is your mission?
Santillie: We are committed to providing captivating
and effective marketing tools that offer businesses
ultimate control and flexibility of their content.
What sort of training can orthodontic practices
receive when using your system?
Santillie: Online tutorials are a convenient way to
learn about the product features. My customer service
team is also available via phone and e-mail. We hired a
premier team who specializes in developing software for
companies such as Nike, AOL, Sony and Intel, so the
product has been extremely well designed to be userfriendly
and easy to customize for each practice.
I understand this system can be altered outside
of the practice. Tell me more.
Santillie: The doctor or team member can log into
their account from any computer, at any time, to make
edits and upload their own photos or videos, etc.
What do orthodontic practices need to do to
upgrade to the newest version of Kaleidoscope
once they’ve purchased it?
Santillie: The product is Web-based, so our clients
receive updates automatically. We also add new content
every quarter, including new layouts, images and videos.
What kind of service can orthodontists expect
when they pick up the phone and call you?
Santillie: Customer service is, and has always been,
a top priority in my business. Clients initially asked me
to create Kaleidoscope because of our reputation for
quality and service.
How does someone contact you if they want
to work with you?
Santillie: To learn more about Kaleidoscope, or set
up an online demo, e-mail
info@thekaleidoscope.com
or call 800-387-0121.
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