You Should Know: Solomon Orthodontic Systems by Chelsea Knorr, Associate Editor, Orthotown Magazine


You Should Know: Solomon Orthodontic Systems
by Chelsea Knorr,
Associate Editor, Orthotown Magazine


Orthotown Magazine sat down with Jennifer Harding, CEO of Solomon Orthodontic Systems, to discuss what the company is all about and why you should know it.

How did the company start?
Harding: Solomon Orthodontic Systems (SOS) was founded by Dr. Bill Pickard, a clinical director with more than 40 years of orthodontic experience. As other dental professionals and practice groups observed the success of his practice and the innovative approach to marketing and practice excellence, the decision was made to share the legacy. We then started a practice enhancement group to help other orthodontists and dentists grow and develop from great to even better!

Tell us about the various services and products you offer.
Harding: As an innovative and creative team, SOS is a constantly growing and developing company. One thing that makes us unique is that our team is experienced in the field. We know the challenges faced by dental professionals and we like to approach each challenge with a solution that is tailor-made for each practice. We offer a range of services that we provide either à la carte or within an ongoing retainer. We also have a range of products that have been created to solve common ongoing practice challenges. We want our clients to know that if they have an idea or concept they would like to try, we can help. Services include: graphic design and branding, referral strategy, social media coaching, custom apparel and much more! Our current practice enhancement products, such as Smeethy, GrinCam, Bounceback and SmileStar, will be joined by many more products currently in development for a 2013 launch.

What is your "listen, plan, launch, grow" strategy? How does it work?
Harding: Because SOS is focused on clients and what their needs are, we have developed the "listen, plan, launch, grow" strategy. Listening to our clients and their needs is first and foremost, the most important aspect of our company. We listen to what our clients need for their unique practices and then help them develop a plan to most successfully accomplish their goals with the help of our products and services. Once the plan is developed, we work alongside each client as if we are an extension of their practice. We help where help is needed, but will train and mentor their team to implement their plan in order to achieve optimal success. The final part of the process is for the practice to grow. We feel the ultimate success comes from the practice, so we allow the practice to take our ideas and use them to its greatest potential.

What sets you apart from your competition?
Harding: SOS is made of a specialized and experienced team of "out-of-the-box" thinkers. With our clinical background, we approach each practice as an individual entity, focusing on its unique needs as if it was our only practice. Our clients are in control, choosing the level of service we provide and the length of time they would like that service and freeing them to pick and choose what they need to make their practice as successful as possible. We have found that there are some doctors who want it all done for them, some who just want to be shown how to do it and others who just want the program and instruction manual. We have built our business around bringing these relevant services and products to the industry in a way that serves each of their needs.

What is in store in the future for SOS?
Harding: It will be worth the wait to stay tuned to Solomon Orthodontic Systems over the next year! With several exciting products currently in development, there are solutions coming your way! Also, our beautiful, new, custom apparel for the dental profession will launch early in 2013.

We will continue to expand to serve clinics around the country and develop our innovative solutions to make them available at reasonable prices to bring them greater practice success.

How do doctors contact SOS if they want to work with you?
Harding: It's easy! Doctors or their teams can contact us using our contact form on the website: SolomonOrtho.com. Each of our products or services has contact forms to opt in or request services. You can also "like us" on Facebook at www.facebook.com/solomonortho to stay up-to-date on the latest products, services and special offers.

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