You Should Know: Boyd Industries by Benjamin Lund, Editor, Orthotown Magazine


You Should Know:
Boyd Industries

by Benjamin Lund, Editor,
Orthotown Magazine


Herein, we chat with Adrian E. LaTrace, CEO of Boyd Industries, Inc., to learn what the company is all about.

Tell us about Boyd, and what you provide to orthodontists.
LaTrace: For more than 50 years, Boyd has been a thought leader in the design and manufacture of exam and treatment chairs, delivery systems and custom cabinetry. Beyond equipment and cabinetry, the company's knowledgeable sales team can help advise orthodontists on ways to use our products to create efficient, ergonomic and aesthetically pleasing offices. These are important criteria for an orthodontist to consider in differentiating themselves in a competitive market. Boyd's manufacturing team is equipped and staffed to configure our products to match the doctor's taste in appearance and technical requirements.

Boyd has enjoyed a track record of success in the orthodontic field for many decades. We have many doctors whose families are multi-generation owners of Boyd equipment. This speaks to the quality and reliability of our products.

You are in an elevator. A man asks what your company does. You have 15 seconds before the door opens. What do you say?
LaTrace: Boyd Industries designs and builds the best orthodontic office equipment in the market!

What is your background in ortho?
LaTrace: Much of my career has been dedicated to the manufacturing of high reliability equipment and construction of commercial facilities. I found Boyd to be a great intersection of these two areas of my expertise where I can leverage my past experiences to build on Boyd's reputation for quality.

Since taking the helm at Boyd in December 2012, I have immersed myself in learning the ways our products can better serve orthodontists. I have found that our many customers and experienced sales team members have been great resources to explain not only how our products benefit the orthodontists and staffs we serve, but also what we can do in the future to adapt our chairs, side units and custom cabinetry to improve the efficiency of their offices. I look forward to many more decades serving the orthodontic market!

What is the philosophy at Boyd?
LaTrace: Boyd is a customer-centric company. From our team on the factory floor to our sales professionals in the field, we are united in our passion for customer service. It starts by listening to our customers about ways to continually improve our products to the consultative doctordirect sales approach. By keeping the doctor and their staffs at the forefront of our actions, we keep the entire Boyd team working in unison to meet their expectations.

What would you consider to be the “best kept secret” about Boyd?
LaTrace: Affordability. It's a natural reaction to associate high quality with higher prices. This doesn't always apply though. At Boyd, we continually look for ways to provide the best value for our customers. Current and new customers are often surprised by the affordability of our chairs, side units and cabinetry. By investing in a quality product like Boyd, they will benefit from many years of use.

What kind of service can orthos expect when they pick up the phone and call you?
LaTrace: Orthodontists and their staffs can expect to have their inquiry handled in a professional and timely manner. Our highly experienced staff will respond promptly to questions and needs. This is a characteristic of our customer-focused approach.

How can an ortho practice begin working with you?
LaTrace: We have a network of sales representatives around the U.S. who work directly with our customers. In addition, our Clearwater, Florida-based account management team supports practices outside our sales representatives' territories and handles all sales to international customers, universities and government agencies. Call our team at 727-561-9292 or visit www.boydindustries.com for information about our products and to learn more about your sales professional.

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