Industry News

Henry Schein Orthodontics Announces San Diego Symposium
Henry Schein Orthodontics has announced that its Orthodontic Excellence and Technology Symposium will take place Feb.?21–23 in San Diego at the Hotel del Coronado Resort.

The symposium will focus on the evidence-based “sagittal-first” philosophy powered by the Carriere Motion 3D appliance and feature the latest tools and technologies to help operate a more efficient and productive orthodontic practice. The symposium will also feature speakers presenting innovative concepts to help diagnose and establish treatment plans and explore strategies with industry leaders that can increase clinical efficiency and help deliver optimal results for patients.

The program chairman will be Dr. David Paquette, an Orthotown editorial advisory board member and Henry Schein Orthodontics’ lead clinical adviser; the keynote speaker will be Dr. Luis Carrière, who will focus on evidence-based clinical solutions for the treatment of complex Class II and Class III cases. Paquette and Carrière will be supported by featured speakers Drs. John Graham and Jep Paschal.

New this year will be the opportunity to register for one of three four-hour presymposium workshops that will take place the afternoon of Feb. 21.

For more information and to register, visit hsosymposium.com.

Darby Dental Supply Announces Latest Rebranding Efforts
Darby Dental Supply has unveiled a new logo and tagline as part of an extensive rebranding initiative. The rebranding consists of five key transformations: a new, modern logo; packaging redesign for Darby’s more than 4,000 products; a new advertising campaign; an updated look and features upgrade for the company’s e-commerce site and app; and a revamp of all branded assets. The company also has a new tagline, “Where Supplies Meet Solutions.”

The new brand identity is a reflection of the company’s transformation into a full-service supplier. Darby has invested in growth initiatives in the past three years, including the addition of a capital equipment division; a surgical division; expanded Darby Brand offerings; an exclusive partnership with Dental Fix Rx to provide on-site equipment service; and Darby TechForce, the company’s new technology services arm. Most recently, Darby acquired the dental supply division of West Coast-based distributor SmartPractice; secured a new, larger lease for its Coral Springs, Florida, location; and is expanding its Reno, Nevada, warehouse.

For more information, visit darbydental.com.

Align Technology Expands Invisalign Interactive Brand Experience Pilot Program
Align Technology has announced that it is expanding the interactive brand experience program that was piloted in late 2017, and will add eight locations in major U.S. cities in the fourth quarter of 2018. The program expansion is designed to address the rapidly evolving consumer market for clear aligners and connects consumers with Invisalign doctors in their communities.

The Invisalign Experience program aims to engage customers through brand experiences in consumer-based settings and environments. The stores are located in high-traffic mall or outdoor shopping environments to reach consumers where they shop and dine. According to the company, more than 10,000 consumers visited the company’s first four Invisalign Experience locations in San Francisco and San Jose, California; King of Prussia, Pennsylvania; and Bethesda, Maryland. 

By the end of 2018, Align plans to open additional Invisalign Experience locations in Arizona, Colorado, Florida, Illinois, Massachusetts and Texas, and will employ more than 100 team members.