Orthotown Magazine - September 2021

More Options
Articles
Cuspid Substitutions Dr. Robert “Tito” Norris shares techniques for predictable excellence when using a cuspid to replace a missing maxillary lateral incisor. His step-by-step guide is accompanied by a case study, and key considerations to optimize the aesthetics and function of this treatment option.
by Dr. Robert ("Tito") Norris
Dr. Robert “Tito” Norris shares techniques for predictable excellence when using a cuspid to replace a missing maxillary lateral incisor. His step-by-step guide is accompanied by a case study, and key considerations to optimize the aesthetics and function of this treatment option.
Special Section: Startup Showcase Many of today’s innovations in orthodontics are coming from within the specialty, including advances in lingual archwires and fully customized indirect bonding systems that allow doctors to 3D-print trays in-house. We asked three of the newest innovators in the field to share case studies that illustrate how their treatments work.
Many of today’s innovations in orthodontics are coming from within the specialty, including advances in lingual archwires and fully customized indirect bonding systems that allow doctors to 3D-print trays in-house. We asked three of the newest innovators in the field to share case studies that illustrate how their treatments work.
Employee Termination: Keep Your Story Straight When it comes to employee separations, firings are, by far, the riskiest. HR expert Paul Edwards explains how practice owners can help control the narrative of employee
termination through preventive action, risk assessment and accurate communication.
by Paul Edwards
When it comes to employee separations, firings are, by far, the riskiest. HR expert Paul Edwards explains how practice owners can help control the narrative of employee termination through preventive action, risk assessment and accurate communication.
How’s Your (Financial) Health? In this financial health checkup, Scheduling Institute founder Jay Geier discusses the three most important areas of an orthodontic practice that owners need to
invest in for positive returns.
by Jay Geier
In this financial health checkup, Scheduling Institute founder Jay Geier discusses the three most important areas of an orthodontic practice that owners need to invest in for positive returns.
Cover Your Assets An orthodontic practice needs layers of cybersecurity protection to keep it safe. With the right plan in place, the layers perform like a moat and walls around a castle: Each obstacle might not be able to completely prevent an attack on its own, but together they should slow attackers enough to be noticed and dealt with.
by Tom Jewkes and Dan Gavin
An orthodontic practice needs layers of cybersecurity protection to keep it safe. With the right plan in place, the layers perform like a moat and walls around a castle: Each obstacle might not be able to completely prevent an attack on its own, but together they should slow attackers enough to be noticed and dealt with.
Columns
A Voice in the Arena: Champion What Your Patients Want Orthotown editorial director Dr. Chad Foster shares why it’s important to focus on aesthetics during in the new-patient exam.
by Dr. Chad Foster
Orthotown editorial director Dr. Chad Foster shares why it’s important to focus on aesthetics during in the new-patient exam.
Departments
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Poll: Digital Imaging With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on digital imaging.
With our monthly poll, you can see how other practices operate, what works, what doesn’t and how orthodontics is evolving. The information we gather each month helps us measure trends in the profession. Take a look at this month’s results on digital imaging.
Product Profile: Memotain The latest retainer technology
The latest retainer technology
Product Profile: GT-Flex Pro Thermoforming Plastic Clarity, strength, flexibility and comfort
Clarity, strength, flexibility and comfort
Message Boards
Placement of Orthodontic Elastic Modules, O-Rings, Donuts Townies talk elastic ties, which method works best, and why.
Townies talk elastic ties, which method works best, and why.
Sterilization for Startup A Townie asks peers which sterilizer makes the most sense for a brand-new office.
A Townie asks peers which sterilizer makes the most sense for a brand-new office.

Sponsors
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
©2021 Orthotown, L.L.C., a division of Farran Media, L.L.C. • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450