Vice President of TAUB Products, Jordan Taub has 16 years of experience in the cosmetic and implant dental industry. Jordan specializes in product development and marketing of problem solving dental resins and self-adhesive hard set cements. His current focus is providing custom acrylics and technique solutions to the All-on-X implant supported full arch and denture industry.
VIDEO - DUwHF #1357 - Jordan Taub
AUDIO - DUwHF #1357 - Jordan Taub
Thinking About Starting Your Own Podcast?
Having launched 1,300 (and counting) Dentistry Uncensored with Howard Farran podcasts, Farran Media is proud to open Howard Farran’s own recording studio to the public. Reaching a new audience and potential patients has never been easier as you partner with your own personal sound engineer and professional equipment to create, host and launch your very own podcast. Farran Media offers hourly studio rental, remote recording, podcast launch packages with custom logos and intros and so much more. We’ll guide you throughout the entire process to ensure your podcast is a success!
Click here to see how Farran Media Services can help you start your own podcast or give us a call at tel:+1-480-445-9699
Howard: it is just a huge honor for me today to be podcast interview in Jordan Taub he's the executive vice president of Taub products a third-generation family-owned company that has been in the forefront of making unique dental restorative resins and dental lab materials since 1951 as a small company Taub products manufacturers restorative resins and implant restoration systems are at the forefront of the dental technology and chemistry curve our problem solving and unique products combined with the ability to provide excellent customer service and support give us great advantages over much larger companies table products is proud to present stellar DC acrylic pickup and conversion resin stellar attachment resin fusion zinc aesthetic cements calcium lock light cure cavity liners go chlorhexidine gel liquid magic resin barrier plug for access holes zero g bio implant cement perfect stone molds company division of top products has launched a brand new website to showcase its full line the product description juices and destructions with high resolution imagery perfect stone offers provisional molds for making single tooth and full roundhouse arch designs and acrylic resins dentists and labs can use top minute stains to give these Provisionals a life look with just a few brushstrokes of color and glaze over coat these stains dry in seconds making application quick and easy perfect stone also offers molds for making wax ponics Trident dental instruments specialize in high-end satin finish and serrated surgical and dental forceps scissors extractors run jurors dressings tissue forceps crude elevators crown and bridge place removers mouth props and more they are always adding new instruments to their line I could go on and on and on by the way I just want to always stress this is not a commercial no money just takes hands did I ask you to come on the show or did you ask me you guys asked me that's right and I when I first so you're sure that fw w i thought to myself that it was WTF i saw it backwards backside am i sure that actually says WTF oh desert really yes so hey i'm thanks for coming so I always like dental man and I'll tell you where this love comes from when we were little every time we went on vacation me my five sisters dad wanted to go to every amusement park known to man in fact when we went out to your neck of the word your new jersey he wanted to see Coney Island you know I mean he was just that kind of guy there's 6 flags and but all along the way he stopped at any place that gave any manufacturer that had a tour we went to and I saw ma Coors Budweiser and I passed on the generation this to my boys they they've been in probably I don't know a hundred dental manufacturing companies in 50 countries and they loved it and I always told Dennis that the way you teach someone's I'm gonna show touch feel and in Europe the difference between Europe or the United States is you go to the Cologne meeting there's no lecture they don't want to hear it go is here Gordon tell them what he thinks of your products and in Europe they all want to go talk to the owner so when you go to the largest dental meeting in all of Europe there's no lectures given and then when I talked to my dental homies over there they want to go talk to you because they're like well do this your company and your in your case like it's a obviously some genetic disease it's runs from generation to generation I mean you guys you guys been making dental products for three generations so wouldn't like you know the most about your own company yes I would it's kind of like when you're trying to pick a book for your elementary school why do you need to call Washington DC Department of Education I mean really no one in Arizona can pick a reading book for a first grader really so I love to introduce and I when I started dental town I started dental town not Dentist town because if all the dentists were on that site saying God it'd be so much nicer if that blue material was yellow well hell if Jordan doesn't know how's he supposed to switch it to yellow so I wanted the dental manufacturers and the dentists to all be on the same page so thanks for coming on the show yeah so so am i pronouncing it right taub products table tab it's more of an owl so it's tab like yes like a wise old owl Jordan Taub so my question to you is um what are you passionate about today in dentistry
Jordan Taub: right now it's the all on X location so I have a product that we introduced a couple years ago called stellar DC acrylic and it's found a niche market within this industry for immediate load full-arch dentistry so it picks up and converts the full arch to attempts to the temp cylinders of the MUA implants so you talked about are you all talking about Taub dental com are you talking about perfect mold perfect perfect at one molds it's it's perfect tone it's really table dental my father he's always been pushing perfect tone but that's a secondary company that we have it's pretty much absorbed we have a second website for it but AB dental is is the main company well says you what does your dad say and
Howard: by the way your dad has more Twitter followers than you your dad is Popco dental and he has twice as much followers as you at Lawrence now comm so we're not gonna throw perfect tone mold under the company under the bus just yet so if you go to Taub products com what would it where is this um so
Jordan Taub: I would go to products you go to town dental comm products and then what you're most passionate about a stellar DC acrylic stone or DC agree I found it the ultimate dual cure pickup resin immediate load forts PMMA polymethyl methacrylate that is correct denture pickup and conversions over denture attachment pickups dual cure so so white ISM why does that get you excited it does it than any of the other products on the marketplace right now for that specific procedure the procedure itself is amazing
Howard;so you have these patients that have their teeth are ultra mobile they're literally they don't have any other options left so they need to have these surgeries that put in a full arch prosthesis and it's really the for it's like I guess dentures have done a full circle before it used to be dentures you'd see the commercials for Polydent and you're like oh it's a denture and then implants came out and now you have it's back to the denture so it's implant retain dentures and it's just amazing surgery there's a lot that goes on in it and it brings a smile back to people that otherwise would have nothing so you have it either and these immediate load situations or they're using over dentures and you have you have some pretty damn cool videos on YouTube channel by the way I want to tell you about your YouTube channel I mean when I was lecturing around the world thirty years ago there was a big asymmetry of information between how the 20 richest countries did dentistry and the 50 poorest now it's just disappearing immediately I mean I was in Somalia and this girl told me she watched a thousand hours of YouTube learning how to do dentistry and and I mean I would have let her do a root canal on me any day of the week it is amazing so if you go to youtube if you go to his website cellar dentistry he's got a a youtube video you just click table YouTube channel chrome cases so that is just really really cool I got a buddy out here in my own backyard who is one of the best implantology in in town here and he's never taken a course on it it just he came home every night and would go to YouTube and Google implant surgery cases and just watch them all night and it's just amazing what you can learn so I'm so what so what else you're
Jordan Taub: so seller DC acrylic is guy excited what else is guy you excite so just the marketplace just the fact that you know we had we've been a small company for a long time and gone through the struggles after the you know 2009 housing crash and that was a that was a big struggle for us so we we also knew that the markets were changing and we went into moved away from lab and and went into more cosmetic and restorative materials and that's been you know a long time coming along a long struggle but that's that's brought us back to you know where we are now which is in the full arts realm so we've had we have amazing you know cements furs or Konya cements for implants which amazing novel based liner materials things that other companies don't have where they have I guess fourth gen we have fifth gen type products
Howard: so your so I miss some that so you're saying that after September 10 2008 Lehman's day which the market crashed the market changed from what to us so how was it how was it started what year was it 1951 nineteen in one form another was like 1938 1938 I would never guess you were born in 1930 so asserted in 1938 and how did how did it change after 2008 so
Jordan Taub: we were heavily invested in laboratory materials and they were analog everything there was a shift going digital so CAD cam milling was going out 3d printing wasn't even on the scene yet I mean I think that's maybe started in 2014 or 2015 is really when that started to to push and we knew that we needed a new dress so we didn't think that our lab materials we're gonna you know last as you know too much longer so we put up me to push into the cause cosmetic and implant side of things
Howard: so you went from milling and lab to cosmetic and no milling
Jordan Taub: we went analog so we were we were doing pressable pressable x' we had spacers and dye hardeners mainly lab materials we had some staining kits for doctors and Cylons beasts liner but really we were heavily invested in laboratory at the time but not with the newer technology products were not compatible with the newer technology and then we moved into the I guess cement and restoratives aspect
Howard: so you went from more laboratory - yes to cosmetic and to cosmetic yeah so you went so you gotta change after at LeMans day you switch from laboratory to more cosmetic
Jordan Taub: yes one really had nothing to do with the other we knew that something there was a shift coming but after when everything started rebounding we noticed that sales would drop off we would have you know there were consolidations of companies dealers are buying other dealers out we knew that the market was shifting it all technically happened around that time about 2013 is when we made the initial shift in and and what do you what do you you know when I see the same consolidation
Howard: uh how old are you you might ask how old you are 42 42 so how old what year were you in 1980
Jordan Taub: I would have been three
Howard: oh man I thought I liked you now and now I don't so um well is there's a cycle then and everybody knows the cycles I mean how Joseph I mean what twenty-eight of the 74 Nobel Prize winning economist all came from the University of Chicago most of them were Austrian descendents the business cycle you you throw away money expansion contract the Spanish so 1980 was the worst then 87 were contracted and Lehman's then there was the y2k bubble popped and then there was Lehman September 2000 so you got the expansion contraction everybody knows the business cycle and that's never gonna go away but there's another cycle that people don't talk about the consolidation cycle where when I got out of school there was a dental dealer supply company on every corner consolidated all the Paterson shine Banco Burkhart and now they're back to there's a supply house on every single corner again they did it with beer in 1980 there were they we didn't even know they were called micro breweries we just saw their breweries and then they all consolidated a Budweiser and Coors and Miller and now that's back to a microwork so I've lived through two consolidations deep consolidations how does that affect a dental manufacturer I mean Dennis know how it affects them how does it affect you when it goes from now there's a gazillion dental supply companies but when you were thirty it was basically shine it was Stan Bergman is shine it was Pete Frechette at Patterson it was bent the Benko boys Burkhardt how does that affect you I think diversity gives a better supply chain for the manufacturer having maybe the dealers are gonna kick me for what I what I'm about to say but having all eggs in one basket or and just a couple few if something changes or another manufacturer comes in it's very difficult to you know to find a set like another supply line another another Avenue to I guess sell out
Jordan Taub: so you need to have the more diverse your your customers are the the healthier the company if you like what we found is when the larger guys are buying the smaller guys up we have a lot invested in the smaller guys and then the line might disappear because the guy that was purchasing the person that we worked with all of a sudden didn't you know they weren't carrying the line or they were they were pushing someone else's product so that that's the one thing that you have to worry about with consolidation is is the possibility of losing a line or not becoming as relevant are they kind of abusive like they'll come out with a catalog and you have to advertise in their catalog or you won't be carried hmm some somewhere like that not all of them you know some of them really like to push the product or push products others don't I mean I know that there's been some catalogs where you have to really you know pay to play and we've experienced that you know we do we do pay have you experienced the deconsolidation I mean are you aware of all these new little dental supply companies popping up we've seen some popping up I don't know exactly we're we're the cut like where these are these people are coming from if there are ex employees starting off and starting fresh with a new company I'm not exactly certain but I have seen smaller ones starting to pop up and then they want to bring in I guess lines so they'll call us
Howard: yeah I mean oh my gosh there's so many that have popped up I mean they're just they're coming on all the time another one I should get a list of uh but Li podcasted them a dozen um and what about Amazon I mean the last four times I've been at the Greater New York meeting Amazon has a booth there it's kind of looks like the men in black you know you got these guys with the sunglasses on and the fancy suits they're always there are they doing anything
Jordan Taub: we don't do any work with Amazon we knew that there would be some I guess pushback if we decided to do it maybe you know if you're the first one there you could get blacklisted if you're the last one there you might miss the boat but you know III don't have any offense to Amazon it's just one of those things where we did not want to disturb the herd I guess and do something new we just haven't we haven't gone down that route yet but getting to your point of seeing Amazon at the trade shows usually it's they take out the mean I guess the mean walkway there's advertising above you so we're calls out the number it says Amazon this way and it leads you to like a little office space and that's how I've seen Amazon at least at the Greater New York Show I haven't seen an actual I think I saw an actual booth at the at the Chicago
Howard: but there's even been but see what he just said kids said to me that that's that's the fear I mean he doesn't want to be the first guy did he just said quote blacklisted he doesn't want to get blacklist I mean that that's the fare of God these big supply companies put in your deal and they got their little butts paint and there was a big lawsuit a class-action lawsuit against a shine Patterson Ben Cohen Burke out Burkhart did that change anything
Jordan Taub: not for us I didn't really read into too much of it I've heard a little bit about the lawsuit that it was a buying club but I don't know really affected us huh so um so that nothing's going on there so then I'm ain't got you talk about you talk about an all 1ax full-arch immediate low surgery and materials successes
Howard: what can fail from a material standpoint so what what is this all on ax and and what can fail
Jordan Taub: from a material standpoint when you're doing these case sure so all in X is just it's instead of a number instead of all on four or on five all on six it's an implant supported framework that will have you know either just a couple teeth or it could be a full arch mainly a full arch it could be also an over denture that's using locators to pick up with our material and doing these full-arch restoration z' what we've seen and why a lot of doctors are switching to stellar is because there are these failures that happen during the healing phase so once you go through the surgery you've got six to nine months that you have to wait for the the implant sites to heal and they use a temp arch during that timeframe you're not really supposed to eat anything it's there more for aesthetics you can chew light foods but you're not chewing nuts or anything hard because you're you want your bone to regenerate and you don't want to have a failure so if you bite something hard what we've seen is that biting hard or if a patient is abrupt ER or clencher that some of these temporary arches that are put in place fail and they'll break through so they're using the products of the market or composites or Biss acrylic they're not really compatible with the PMMA arch that it's made of and they require bonding agents so what fails on a material standpoint is the the interface between either the metal post that comes up it's called a temp cylinder that meets to a multi-unit abutment that either pushes through or it breaks at the interface between the resin and the poly methyl methacrylate arch and it happens due to the forces of clenching or bruxing or someone bit on something and what our product does is does it without a bonding agent it lasts much longer than the other materials that are out there but as far as failures go it has to do with the biting it has to do with the incompatibility of the product another type of failure that you might see is if let's say you're using a cold cure acrylic which heat welds to these arches because that's poly methyl methacrylate also but it's got a very very very it becomes it just comes part of the arch if that patient is clenching so hard that he would normally break the arch what happens is it's putting way too much stress through the implant line and into the bone itself so if there's a failure with cold here acrylic you're doing damage to the to the bone itself possibly the implants so um man so much has changed I mean I mean gosh like
Howard: when I got out of school it was kind of the no one wanted to believe it but gold was gonna start gold crowns were gonna be replaced by P FM's and amalgams we're gonna go to this composite stuff and here it is I know I've lived through the other end P FM's are extinct ting to zirconia I mean I I remember when I couldn't believe the birth of this baby and now I'm going to its funeral did you think you would see the death of the pfm in your lifetime is it still dying or is it just everyday they make less than the day before different data
Jordan Taub: no I mean I know that they're not doing P FM's I know that they're I mean there is ceramic to Ty base so if it's implant related then it's different
Howard: but you just said something in talking about it the bonding between the post and the base the both remember art glass came out with that that art glass and and in couple two or three years later the art delaminated from the glass or whatever it was that was a big problem IVA Claire remember what was their target vector Asst I don't know what target means I don't know what that dress means but I know they're freaking hated each other and separated and divorced as their first chance and it's always that Junction so the thing I like the thing that I saw in Sullinger Konya is that it's monoface
Jordan Taub: I mean you don't have metal you don't have porcelain you don't have all these different things coming that causes the issue so if you have cold hot cold hot things are moving and flexing at different rates even if it's not even if it supposed to be stable and it can cause a deal am with zirconia the only thing they don't like about zirconia sister hearts service like
Howard: I'm not the only one that shares the view but I feel resin is just a little softer to the opposing teeth but that's not where the market is the market zirconia yeah with the market it's it's amazing my homies I mean I they shock me sometimes like you know when they look in the eyes and they tell you they're composites last longer than amalgam you just you want them to pee in a cop to see you know are they on on a drug or do they have a head injury but they believe it man humans if I've learned anything from my two older sisters are Catholic nuns I mean humans can believe anything and my god they're just so so they Lisa but I got into Donna saying that you know when you bit down too hard on something on a pfm something could break the porcelain gonna shatter off right the metal he says now the zirconia ain't breaking so you know what's fracturing now the root canal root and I all the old dentists and and and when I say old I mean anybody who's one hour older than me is old anybody my age is in the middle all the old 59 I'm 57 and my god those 58 year olds they can barely walk and but they'll they'll a 58 year old ended honest to tell ya my god I'm seeing more root fractures than ever before because nothing gives and my and then you look at where they put your money where your mouth is all minor soft gold I got seven crowns and it's all old-school gold with a zinc phosphate see man I'm not going to some no give zirconium but but who knows where the market will go this minute stain so so minutes ain't acrylic resin stains for temps and Provisionals mmm so how are you passionate about that
Jordan Taub: yeah it's actually used in all the special effects you know all special effects for majority of movies that are out there so finds to the Caribbean I'm given plugs that they don't they don't like to share their photos but and I'm given plugs to these guys but Pirates of the Caribbean [Music] I had a joker and what's that oh yeah
Howard: I mean I it's tough because when I'm in Beverly Hills in LA some of my friends I mean ever nobody famous doesn't have a dentist that wouldn't go does so so many of my friends have some of the coolest before and after pictures or some of the most famous movie stars but no one they'll never show it no one will ever know it
Jordan Taub: right it's it's weird I mean like it would help promote that product because you know like I know for a fact a lot of the actors in The Walking Dead used minutes teens so the special effects AIDS it's the grime they want they need something that can characterize ugly looking teeth and we have we have the ability to do that it's meant to characterize temporary teeth to make them look natural but in respect special effects industry it goes the exact opposite way which is kind of that that's a fun little Misha market for us so
Howard: so tell me so I got a bone to pick with you though it's been all fun and games so now but now it's it's um well it's confusing to the kids and they see companies come out with an implant cement then they read that the number one cause of implant failure is you didn't get all the cement cleaned off and they're just like wait a minute what it's I use the implant cement and now you're saying it failed because I didn't get off all the implant cement so all right what would you tell the kids
Jordan Taub: so we developed that that product is called zero-g and we developed that product specifically because of the other cements that were being used we knew there was a problem I saw a doctor Wadhwani lecture at the I guess New York Dental forum maybe 2014 and you know this is just again when we got into cements as we just launched her fusions er and I'm seeing cements causing this problem I'm going oh crap excuse my French oh crap what did I get myself into here what do we you know like what do I have to look forward to I don't want to have patients having problems and it turns out that when you're using permanent cements or even there's different aspects of it using a temporary cement or a permanent cement or product called implants and then either you can't see it in the radiograph or it falls off it crushes it's left behind because you can't see the radiograph and that those are the temporary materials and on the permanent side of things because Doc's some Doc's don't ever want it to come off and they won't admit that screws loosen they use a permanent cement and what happens there is you think you've gotten all of it and they don't necessarily take a post-op x-ray and they leave cement behind the cement sits there it gets the skin gets here sorry the tissue gets irritated and then you get an infection and then over time implant loss so you'll see like you know you take an x-ray and you see a like a dark spot next to the implant doctor goes in does a flap and sees cement left there so that's the problems with the two different types of cements being used and we developed this 0g which we claim as an implant cement it has the retention of a permanent the clean up like a permanent so you can tack it peel it all away it has high Radio pasty so you can see it in a post-op x-ray and the best part about that material is that if anything is left behind you can just flake it right off so it it cleans out completely and that's the difference between our cement and the the the competitors or what people call it a implants tonight
Howard: so we talked about stellar DC occur like minutes name zero-g bio implants cement liquid magic so next up baby fusions ER and that's talking about this Sir Conan that I was just talking about earlier Quran what does that got you excited it does
Jordan Taub: so fusions year was our first product when we came out in 2013 with the aesthetic line and it bonds to all substrates so metal titanium feldspathic porcelain tooth structure it's got everything and the best part about it is a bonds directly to their Konya without a bonding agent or primer so it has phosphate groups built into it that will adhere to the open phosphate groups within their zirconia some docks are like you cannot bond chemically to zirconia and that's just not true and
Howard: some dogs are metal free crowd that this so this is an insurance coating deal is that of metal crown or is a metal free crown and some dentists are saying well anybody who looks at the periodic table says they're Konya is a metal but what do you what do you think about zirconia is if someone's asked you a zirconia zirconia metal what would you say I would
Jordan Taub: well I don't know it would be a metal technically it's not a rock it's not porcelain it acts like a metal it burns big notes it's you know technically I'm not a chemist so I don't I don't know exactly what it's made out of but I know zirconium is a metal and it's it's a derivative of that so it's I think is their cone iam oxide is is what zirconia is
Howard: yeah it's number 40 on the periodic table is definitely an element the problem is everybody uses compounds and so when you start mixture and it starts changing the the chemistry but you're saying you can bond to it yes yes and why do you think some people think you can bond to it different chemistry
Jordan Taub: so ours is a urethane I'm a faculty a lot of other companies out that say that he can't bond or resin-modified glass ionomer I don't know truly why theirs is theirs is different as far as bonding goes I just know that our chemistry has phosphates built into it majority of failures or deal amps with zirconia has to do with the Tryon phase so if you get saliva on your you know on your crown it'll inert that dirt the metal you don't be able to bond with it so is your do as you're standing Kate called the George Talbot get Georgetown products and fusion company incorporated which the reason I changed the taub products is that Georgetown products accusing company does not fit on a business card it's too small that was the original name from I think 1953 when we incorporated but again we were in as a lab we were from the 1930s
Howard: because there's a there's a threat well first of all you know um if you just go to dental town and search tau B it'll pull up every thread talking about your product and it's funny how I'm the first one guy says we'll try the George Taub stain kit um you know so that's uh I said I was wondering out where that comes from and also the reason I called you and you didn't call me is a tapes on making anterior attempts and this other guy says you know you got to try the Taub our paint on tints available for denture teeth and they said yes you can use the George Tabb if you were a townie you would think that you worked for the George Tabb company but I wish you would go in there and and search taub and just tell him I I think some people are old school and they think I don't want to go in there sounds like it's self-serving but they just love it when people actually help but if you do a search for tab on dental school dental town you pull up 26 threads talking about your products and if you logged on there the dog himself and use your pictures and avatar until them Howard sent yeah you're not gonna think you're they're selling something they're saying Howard told me to come answer these these questions but it's they like being connected to the manufacturer they love it and it works in marketing I mean remember we were little that old guy a long time ago I like this shaver companies this shaver so much I bought the company remember that in Marquis champagnes by you know jobs for a but founding fathers do commercials it works at thousand times better as you see at the Cologne mania in Europe and Europe nobody wants to see a middle man talk about some companies Prada they go well why would you go to the horse mouth then you come to America and they're like well don't talk to him cuz he's sewing something say oh dude I'm sorry are you a volunteer Dentists that works on the Indian Public Health Service I mean are you volunteer Dentist oh no no I I sell $50,000 rehab okay so when you sell something it's okay but when someone else sells something now they're a whore oh okay that really makes sense to me and I'm just sorry to interrupt no I have to say that when I first got involved with social media that my first experience was someone trash-talking me because I you know I saw what the problem was we they needed a silane so they were having trouble bonding to porcelain and I said why don't you try a silane that would be the best solution for you and
Jordan Taub: we have one and then there was like a guy that got on right away and trash-talking me said he's trying to sell something and that I went off of social media as a company for probably months with my tail behind my leg when there's
Howard: when there's eight billion people I mean what percent of the eight billion people do you assume are just batshit crazy yeah and I always teach my boys don't care what they say because you'll never know what the first hundred and ten billion humans died before anybody got even got their name so all the humans pretty much lived in the last fifty thousand years a hundred and ten billion are dead you're never gonna talk to the eight billion live in a day so you're only hearing from the sample size at point zero zero zero zero one and then you find out that person's crazy who'da thunk it but um yeah they they they tell me all the time like like owe me some guy elevator I'll say what are you use for this and I'll say I use AlterNet and I'll say well why do you use ultra net dude I met Dan Fisher and elevator at Chicago midwinter and I'm just like wow you're a doctor and you use it because you met Dan in an elevator at Chicago med winner okay but there are my homies and they I'm just telling you use your face as your avatar tell them who you are and just try to help them and and and if someone does make you feel bad hit report abuse cuz we play baseball three strikes and you're out right and if anybody has a problem selling something they have to prove to me that there is some volunteer dentist no no this was
Jordan Taub: this was only the first time that I was ever on it so ever since and this is years and years ago now I got you know I have an Instagram following LinkedIn following Facebook following I have no problem going on - going on - you know implant forums and speaking my mind so what is your Instagram it is well I have tab dental calm I'm sorry just at tab dental that's why Instagram dental and then my personal oh
Howard: oh at I am I'm so stupid I spelled 18 god I'm dumb Jub senior moment dental at tau okay tab dental okay I'm following you and then what's your personal is a Jtaubpimp. p.m. Jordan tab nice nice nice nice okay um so your are you third generation whose grandfather dad you generation third generation after I mean I'm sure you were learning about dentistry at the breakfast-table when you were eating Cheerios my gosh would advise Oh a lot of the kids come out of school they're 25 there $400,000 in debt old guys like me and your grandfather and your dad and saying hey you guys were in the glory days man please everything's changed and they so and maybe so but how do you think it's different for a 25 year old walking out of school today than me in 1987 what advice would you give them
Jordan Taub: so the difference that I've seen is that everyone is connected on their cell phones whether it good it's good or bad whether they're looking at you know looking up stuff while they're walking let's say tradeshow florists or if they're really just online on Facebook texting people then that's a negative one of the things that I would tell a new person a new person that just got out of school is to put the phone down and listen to the elders walk around a trade show floor look for small manufacturers like ourselves and learn learn a little bit more because we have a lot of knowledge we're not the big guy we're not the one with the blingy looking booths or the you know three or four full-page ads per magazine that you know those guys have great products too but you can learn a lot by stopping by and talking to small you know family-owned businesses another thing to tell a new guy is to maybe not be on the phone during lectures and I've had that happen I've seen I'm sure you have experienced that yeah you know where to most where I mean I mean
Howard: I can't believe that now now we're gonna have to go back to socialism I mean when you have skin in the game you're different so when you go to a lecture the person taking notes owns their office the person on the cell phone is an employee at Heartland or Aspen they have no skin in the game they don't care they see something hard they're like well that's what endodontists for are the kids crying get out of here that's a pediatric they don't care they skin in the game I mean I tell every young turn I said when my four boys if I if I bought him a bicycle a present to give them a gift they'd leave it out in the front yard but if they paid for half of it he'll they kept it in their bedroom at night you know they were petting it to sleep every night when humans have skin in the game they're completely different look at public housing you give a nice public housing they break out all the windows and put graffiti because they're they're mad at the world but if you to sit there and said hey I'll subsidize all see this $50,000 trailer home all finances you I'll cut the price in them finance it on 10-year terms they'd be on their hands and knees planting flowers and daisies all the way around it humans have to have skin in the game or they're not in the game and there's so many as it and as dentistry goes from an owner operated model to an employee only model god save the queen I mean because I I know it's gonna turn into a bureaucracy it's gonna be no different than the post office and and I put the post operas perspective um FedEx was overnighting packages to every city in the United States before the before the United States Postal Service even thought they should respond to it that's how bad a government is the same government that everybody runs to solve all their problems you know so so yeah they're looking at your cell phone cuz they're not an owner/operator
Jordan Taub: but they should be paying attention even if they're not an owner/operator they have something to learn eat let's say let's yeah you can make a lot of money being an owner/operator but if you don't pay attention you don't put your heart and soul into it then you're gonna not be the best dentist that you can be and you can still make really really good money doing it I mean I don't know if there are caps on salaries and large DSOs I really don't know or the sky's the limit so so at least on Commission right so the more you bring in and the more cosmetic cosmetic and crowns you put on the more you get paid you can make hundreds of thousands of dollars a year if you pay attention you can make you know millions doing implants I mean I think actually cosmetics the pieces implants as far as how much you make but that's that might be hearsay so paying attention and putting the phone down to me is integral the doctors of yesteryear they don't really have that problem and
Howard: I just want to say one thing I want to be perfectly clear um this is all natural I've had no cosmetic work this is you know I'm only Q agree yeah I know I'm always accused I've had all these cosmetic procedures and I swear to God I'm all natural I want to I want to take a shot at your your industry though because we talked about Turkish vectors we talked about art glass sometimes when you jump on a new product you're gonna stick you're talking we know when I got a using casing you know what the best thinking of the time was that when a beautiful girl came in cosmetic dentistry you want to do dural on crowns and cementum with that no dyke or crowns never die core it might be before my time it was nikkor crowns cement it with dural on so I'm like you know I'm taking the classes I don't want to say the instructors name because it might get back to this guy named Bill in Clearwater Florida and my god we we did all those get so many of them fractured and had to be replaced for free yes right yes all of them all of them and now and now you see this bone grafting material it's really cool you after you extract the tooth instead of throwing away you throw it in basically this garbage disposal thing grinds it all up and that's your bone packing Dale and I thought oh my god that looks cool but then I thought well I'm gonna let the young dumb kids try it first you know can I get sorry I remember that life cereal commercial hey Mikey give it to Mikey see if Mikey likes it he sure you know it's like I I told you kids my god if you're an owner operator and you set up your own practice and you're gonna see all your recalls every six months till youth until they put you in a pine box and lower E underground you're gonna stand behind all your work for probably five years so jump on something new and one year later it explodes you're gonna you're gonna redo it for free so so give them advice on what's hot and what's not and how do you know the difference between bleeding edge and leading edge mmm that's
Jordan Taub: I don't know if I have the answer for that if it looks too blingy it's like a used car salesman I mean that's the only you know the only way that I could maybe differentiate it and it's difficult to say because everyone has their studies and everyone has you know they're kol zap push it but if it looks too showy and the best way to look at it is it only there's no failures and it always works and there's and you don't have to worry and you know you're gonna have the best possible outcome and that person is always pushing positives and never talks to you is like you know what I had if you think about it I had a case that that did fail and this is why so they're not giving both sides then maybe that's a product that I would be wary of and way that I like to you know talk about my products is it works in some certain circumstances and I have a lot of doctors that are happy and in certain circumstances I you know like maybe something's happened here maybe we've seen a fracture it happened during this instance and then let the doctor decide whether or not he wants to take a leap of faith if it's a brand-new product he's never heard of before we're never tried but at least give them both sides and not
Howard: you know say that everything is hunky-dory you always want to give you know a mix you know one thing people love about social media whether it be dental town Facebook podcasts is um you know when you're when you're a solo practicing dentist you practice all by yourself yet you kind of wonder what all your what everyone else is doing I mean there's two million dentists on earth and you kind of want to know what is everybody else doing so I like to ask guys like you that are seeing a lot of dentist from 30,000 feet do you see your temporary business going down because chair sight milling is up when it comes to implants are you seeing the seam enters are being replaced by the screws you know what would will they serve there did you see temporaries going away because of chair sight milling and whose little screws are the submitters in the implant world's
Jordan Taub: different type of temporaries so in this sector that I'm in so the full arch you have to have a temporary and at some point it depends on the system that's being used you could have a temporary in for three weeks before the final is milled so it's like a very fast turnaround or you have ones that are six to nine months you're wearing a tab so it really it really depends old-school temps there's just new ways of doing it I mean I guess if you if you're milling and doing a single a single prepped tooth you could technically turn around the Konya restoration and maybe a day I think that's what it is so maybe in that aspect you don't necessarily need a temp or they just fashion something out of acrylic really quickly as far as cement versus screw routines it's a mixed bag some Doc's still like to have street you know cement retains other Doc's are afraid of getting cement sub gingival so they go with a screw routine system but actually screw routines restorations are hybrids they're abutments cemented in the lab with our material or someone else's material ha so it's technique that's what we call a hybrid it's routine used to be zirconia you know either a single piece or kony or maybe it was a porcelain you know sintered porcelain pressed onto a metal you know metal abutment so it was kind of baked on to it and now what it is is that you have the restorations cemented onto the crown and that cleanup is done before it leaves a lab so the doctor is screwing that on you know what surprised me most about your website your website is table towel like an owl tau B tau dental doc I'm you
Howard: uh you know what surprised me the most about your entire website what's a an eye wash station so where the hell did that come from you're going through all this dental stuff at all sure so tell me along your journey I mean it sounds like was it did somebody burn their eye in your backyard or one of
Jordan Taub: my father's weird things he likes to have an eclectic mix of products so you know we're besides I wash stations we have microscopes we sell a microscope line scope from the 80s we've had this thing and and how is that doing the microscope does great
Howard now where would that be under products
Jordan Taub: if you're on my product page which is a mess and I have to I have to rebuild my website it would say microscope s-300 to I think it is but if you're on the home page if you scroll down to the bottom of that home page it should be there there should be a photo show show all products would it be there it should be below their microscope okay so stereo microscope s-300 one one eight and sixteen power is designed for discerning lab technician Dennis so tell us about the the microscope
Jordan Taub: it's a olympus optics microscope very high resolution it's analog it's not a digital version type microscope so you won't be able to bring it on to a monitor we are looking into having a piece that fits into the head unit and then being able to know what's the price on that I believe it retails 890 890 bucks
Howard: mm-hmm that's what everybody on dental town can't believe - ago mean I mean a microscope I mean all the endodontist one it's like four to eight acts this is dental it's all fifteen to thirty thousand dollars right and then you go to your you drop your kid off at school and you have to carry in the Valentine stuff they're having a biology do all day and they're 4x microscopes are you know are didn't cost $15,000 oh my god you got to get on dental town and tell I mean you what you ought to do is you got it you'll find so let me just tell the kids real quick the fastest way I know that you believe you believe a lot of what would I come I started a fun thread yesterday morning I think it was just the other day before I said I my thread is um what are the zombie ideas in dentistry and one of my one of my favorite economists always talks about zombie ideas are ideas that have been thoroughly refuted by a mountain of research but nevertheless they just won't die you know and there's so many of them in dentistry you will pay off your student loans in four years I'm you know composites last longer than amalgams just do quality dentistry and you'll be you'll be turning around patients you know there's all these zombie ideas but I'll tell you one of them is that you're born smarter dumb there's no evidence for that I mean if you looked at an anthill and someone told you see that hand over there he's like he's like a genius and these ants over here are dumb you know like what and where does that come you have no evidence of it I mean they'll say they'll say I'm well Sir Isaac Newton is smartest guy to ever live he died a virgin and living in his mom's attic he lost all of his money from his textbooks her principles of Mathematica 1687 he made a lot of it lost at all investing in tulip bulbs I'm Albert Einstein when Einstein got his Nobel prize-winning money you know what he did with the money what do you do with the money he gave it to his first cousin he was married to and told her to disappear and change her name and don't tell anyone he married his minor first cousin and he published three papers and the first one in the third one are still considered laughable I mean so there's there's no evidence but people just people just believe things for no reason and I forgot where I was going with that what were we on them on the microscope so this Charlie over here doesn't have gifted hands he's not a Picasso he's not all this crap like that if you want to say well why does that dentists have higher quality dentistry than this one over here the low-hanging obvious fruit is magnification if this guy is looking with monkey eyes monkey eyes 1x and you're on 2.5 X loops and he's on 3.5 so you're gonna see better into darkness will tell you I don't want to stare to a microscope doing a whole damn root canal but right before I get ready to obdurate the best ones pull over a 4 X and they'll look beyond the tooth for one second and sometimes they find a miss canal sometimes they see one of them still filled with crap andthe smart people you keep one eye on the patient one eye on cost and use your god-given brain to drive down costs and an $800 microscope is a shitload cheaper than a $25,000 microscope so you should find one single endodontists and he'll you I know you say you're in I'm I know you say that you're in New Jersey but if you look at a map you're like you're like one millimeter from the star that says New York City so in fact your cities even covered by part of the red star how far are you from Manhattan the office is technically four miles or something like that so streamline so your New York City man you should find one product champion endodontist and say hey I got a eight hundred our microscope how can we make this quality control endo does everybody else do it it's like Oh their dentist did you say dentist yeah it's a 25 thousand dollar microscope and oh did you say first grade kindergarten teach oh well that now it's a $800 microscope you know it's kind of like how dumb are you first and then we'll tell you the price so um gosh you're so many things I'm trying to think what else are you what were you hoping I would talk about that I'd never brought up
Jordan Taub: pretty much all that no you did not explain hyper grip what is hyper grip hyper grip is a product that creates you take a micro brush and you dip the micro brush into our product and it makes the tip gummy so instead of getting like a sticky stick this is something that you do ahead of time so you make eight ten twenty thirty for the week or month it does not lose its stick over time so like you could put it like do a lot at once and then have it for a year put it away and it picks up veneers or crowns and it does it very well without leaving a residue it's a little more analogue it's more back to our roots of like our do-it-yourself kind of thing you know like not a you know I bought it already pre-done in a box and I'm just gonna use this and toss it you know obviously you have to make it but one bottle of hyper grip will make 400-plus sticky sticks and where is all that you
Howard: I know it's five o'clock here what time is it in New York seven what time is the bar close I wish I don't drink anymore what is a C-Lock
Jordan Taub: it's see a lock so for calcium Oh see a fork a lock for lock in the way that calcium locks are see a lock works is that it's adhesive to dentin hydrophilic and then when you cure it it becomes hydrophobic locks out moisture it has adhesive properties that will allow it to bond to the calcium within the the tooth structure itself so it's self adhering and it doesn't flake off so if you've used a liner before and then you take you take a probe and it scrapes off this this will not do that why you don't want a liner to full office because when you build your composite on top of that composites shrinks and if your liner is just sitting there on the surface the composite will pull the liner up a little bit and you'll get your your sensitivity in the twos is it pulls moisture through the tubules so that product solves that issue it's also bioactive soda as phosphates calcium and fluoride and it helps it helps promote secondary dentin formation
Howard: and who is your main or major product champions like which dentist do you are always glad when they're out talking and lecturing because they are they like your stuff
Jordan Taub: so you might have had them on last week Christian yeast is one of our biggest biggest champions great guy and he is a huge supporter of stellar I use pretty much one of the guys that got me involved in the all NX side of things you know what I am you know what I would recommend that you do and this is just my deal a lot of companies I mean altered and you know just a lot of them what's another one but at least every year it is a couple and they'll
Howard: they'll go to they'll ask us they'll say who are the main townies in my backyard and they'll invite them over and it's it's it's pretty cool because a lot of these companies or chemists they make stuff thing they don't how to do the chemistry and make it and package and all that kind of stuff but they're not dentists and they're not doing it but anyway it's pretty cool I like connecting what glove townies and you can even do it on a post on dental town and say hey this is where I matter you ought to have a townie day and you just tell them and and get some tony's over there pressure flash like you're running for mayor and then you got a lot of things they're there they'll show your products online they'll be your buddy and though and if they really love you they'll tell you when you got to change something I remember the first time I met Bob boobs and um he was all mad at rod Cathy and he called me up and he told me that rod Kersey said something on dental town he wanted to delete it and I said no you the Hellyer not he goes uh oh if you don't I'm gonna sue you and I said oh my god thank you so much Bob I said when big old Goliath Sue's little Davey I say you're gonna make me a hero I said I said and then I'm gonna tell the judge to go blink herself because I want to go in jail I want to picture me behind bars and Bob absent of dead Matt with a jet sent me there what do you do if you were me I said well Bob you got three jets I'd send a jet down pick up rod Cathy and ask him why he's on dental town and why he's so mad or doesn't like your product well as soon as those two passionate guys were in the same room yelling at each other they fell in love with each other and I member the first time I met Bob he asked me if I liked Corp ace and said no it doesn't release fluoride so he immediately called in as chemists from Berkeley said hey hey come here listen this kid he said tell him what you told me I just repeat the same thing and Bob like I said can we make ours have fluoride in it he goes yeah okay good go do that go make Floride so those guys that are on dental town that are you know pressing the flush it makes everybody win I mean everything's a win right I mean if you make better products we make better dentistry if you make crappier products we do crap your dentistry right it's not a Z it's pretty simple the better you get the better right yet and then the patient Luck's out there's no way you can do worse and I do better and the patient wins that's what
Jordan Taub: we pride ourselves on actually is a quick turnaround so if there was a request for a product and stellar stellar is one of those products where when we came out with it we knew that you know it had a purpose and when it found its purpose we got requests to change this so that changed change the color come out with something new our turnaround time for some of these changes was maybe two weeks three weeks at max and then we went out to testing so we have the ability to turn around a product make a change on the fly without any repercussions that larger companies have and that's one of the things that we pride ourselves on that and you know we don't release products that are junk I wouldn't bring it to market if it wasn't if it wasn't good yeah
Howard: well hey I am thoroughly enjoyed podcasting you this has been a very fun for me I'm sure my townies enjoyed it so I look on I follow you it looks like you're a big guy you said you quit drinking I know you're a big mountain biker you just got a got all healthy yes and
Jordan Taub: no I had a little tiny little ulcer and the doc said I had to you know just keep it you know get myself a little bit healthier so that's what I'm doing no spicy foods take a scotch ear in there what's that ulcer in the stomach stomach was there but there I thought those turned out to be all bacterial and they treat not onyx yeah it's not it's more of I had I had used to have a lot of acid reflux so it's one of those things like I was born with a hiatal hernia and that caused some issues over time during by now getting back to the mountain biking I used to be a very avid mountain bike racer until I broke pretty much every part of my body doing what I love so I got you know separated shoulders broken bones dislocations fractured back everything and I still do it and over the summer I you know I have video of this I just you know don't know if I want to post it although it is pretty epic the a crash off a 10-foot drop and damaged my hand and took it them in the chest a little bit and that kind of exacerbated my stomach issues somehow and when I went in to see the doctor he's like you know you have you know acid reflux and some scarring and a an ulcer so just it should heal itself but you just gotta you know keep the drinking to a minimum and I'm happy to do that because I'll you know in a year I and it probably dropped 30 pounds of beer weight and
Howard: I'll be happy well put that upload that video on dental town we got the many many bike threads they love bikes and all that kind of stuff I had a physical the other day and my doctor told me I was overweight and I said oh I'm gonna get a second opinion he said okay you're ugly too hey thanks so much for coming on the show and I can't wait to see you on the board to answer some of those tab questions I will tonight all right have a great day oh it is a pleasure