Orthotown Magazine - March 2023

Articles
Office Visit: Dr. David Boschken Burned out and stuck in a tricky analog-to-digital practice transition, this Northern California doc persevered and emerged with two beautiful fully digital offices. In
our exclusive Q&A, Dr. David R. Boschken discusses the benefits of digital immersion, creating a growth mindset in every team member, investment musts and more.
by Kyle Patton, associate editor
Burned out and stuck in a tricky analog-to-digital practice transition, this Northern California doc persevered and emerged with two beautiful fully digital offices. In our exclusive Q&A, Dr. David R. Boschken discusses the benefits of digital immersion, creating a growth mindset in every team member, investment musts and more.
Showcase Spotlight: Intraoral Scanners With so many intraoral scanners coming to market, how can readers determine which product makes the best fit for their practice? Our special roundup compares and contrasts scanners from some of the biggest names in the industry.
With so many intraoral scanners coming to market, how can readers determine which product makes the best fit for their practice? Our special roundup compares and contrasts scanners from some of the biggest names in the industry.
Bonding Rituals Paul Gange Jr. shares a collection of tips to ease the learning curve of the indirect bonding process, including information about the etching, primer/adhesive interface, tray delivery and removal, irritation relief and more.
by Paul Gange Jr.
Paul Gange Jr. shares a collection of tips to ease the learning curve of the indirect bonding process, including information about the etching, primer/adhesive interface, tray delivery and removal, irritation relief and more.
It's a Vibe Dr. Courtney Barry walks readers through the steps she took when designing her Manhattan orthodontic practice to ensure it would have the right “vibe” even before patients set foot inside the front door. From consistent branding to smart furniture choices, these details help make patients feel special.
by Dr. Courtney Barry
Dr. Courtney Barry walks readers through the steps she took when designing her Manhattan orthodontic practice to ensure it would have the right “vibe” even before patients set foot inside the front door. From consistent branding to smart furniture choices, these details help make patients feel special.
A Wonderful Site To See Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
by Dr. Kyle Fagala
Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special focus on navigation, custom photo and video, tone of voice and more.
Columns
A Voice in the Arena: Bite Ramps, Part 2: Class 3 Bite Ramps Orthotown Editorial Director Dr. Chad Foster has found that shaping bite turbos can be an opportunity to inexpensively, efficiently and creatively redirect the
force of the bite in many cases.
by Dr. Chad Foster
Orthotown Editorial Director Dr. Chad Foster has found that shaping bite turbos can be an opportunity to inexpensively, efficiently and creatively redirect the force of the bite in many cases.
Departments
Board Profiles: 3 Questions With Dr. Courtney Barry For Dr. Courtney Barry, it’s more than the just clinical details that count. When this young Townie opened a scratch orthodontic practice in Manhattan, nothing escaped her eye, from the color palette of her Smile Pop branding materials to the scented candles that burn throughout the office. In our exclusive Q&A, she explains the importance of incorporating elements into the practice that speak to you and patients alike.
For Dr. Courtney Barry, it’s more than the just clinical details that count. When this young Townie opened a scratch orthodontic practice in Manhattan, nothing escaped her eye, from the color palette of her Smile Pop branding materials to the scented candles that burn throughout the office. In our exclusive Q&A, she explains the importance of incorporating elements into the practice that speak to you and patients alike.
Industry News Take a look at some of the latest happenings in the orthodontic industry.
Take a look at some of the latest happenings in the orthodontic industry.
New Products Take a look at some of the newest products hitting the orthodontic market.
Take a look at some of the newest products hitting the orthodontic market.
Poll: Bonding, Brackets and Wires Orthotown members weigh in on wire-bending, indirect bonding, preferred bracket type and more.
Orthotown members weigh in on wire-bending, indirect bonding, preferred bracket type and more.
Product Profile: TopsPay Easier smiles with simple and secure payments
Easier smiles with simple and secure payments
Message Boards
Changes in Practice Growth When New Docs Enter the Area Townies compare past and present and discuss a possible changing of the guard.
Townies compare past and present and discuss a possible changing of the guard.
Congenitally Missing #8 Townies come together to plot the best course of action for a young patient.
Townies come together to plot the best course of action for a young patient.
What Would You Do Here? Docs trade treatment planning options for a financially challenged patient.
Docs trade treatment planning options for a financially challenged patient.
Extras
Earned Placement: Advances in Orthodontics A conversation about digital and custom bracket bonding
A conversation about digital and custom bracket bonding

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