The Illuminate Orthodontic Podcast
The Illuminate Orthodontic Podcast
A podcast to shine a light on the innovators and inventors within the orthodontic profession with host Dr. Chris Cetta. The podcast is available on Apple Podcasts, Spotify, Google Podcasts, SoundCloud & Stitcher. www.illuminateorthopodcast.com
Dr. Chris Cetta

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Ep. 30: Dr. Sheldon Salins
Orthodontist Dr. Sheldon Salins practices in San Francisco, CA and is a self-proclaimed & unabashed tooth nerd who is known for his magnetic personality.   On this episode, you’ll learn about: *Sheldon’s educational adventure which took him from East Coast to West Coast *How Sheldon went from...  Read More
Ep. 26: Dr. David Boschken
Dr. David Boschken is a forward-thinking orthodontist from Silicon Valley who has remained at the forefront of orthodontic technology for over 20 years. On this episode, you’ll learn about: *Dave’s educational journey that took him to UPENN and the UK *How Dave was an early adopter of...  Read More
Ep. 19: Illuminate Live feat. Dr. John Pham, Dr. Adam Schulhof & Dr. Alfred Griffin III
Orthodontists Dr. John Pham, Dr. Adam Schulhof & Dr. Alfred Griffin III return to the podcast for a roundtable discussion on the future of the orthodontic profession.  This special episode was recorded in front of a live audience during the recent AAO in Miami. On this episode, you will learn...  Read More
Ep. 18: Dr. Blair Feldman
Dr. Blair Feldman is a hilariously witty orthodontist who is the co-founder of both . On this episode, you will learn about: *Blair’s educational background and eventual relocation to Scottsdale, AZ *How Blair purchased a practice and did a start-up office and his perspective on each *How...  Read More
Ep. 11: Dr. Grant Collins
Dr. Grant Collins, also known as The Braces Guy®, is an orthodontist & social media creator who practices in Rochester, MN. On this episode, you will learn about: *How Grant went outside of the profession to learn from companies like the Ritz-Carlton & Disney *Having a clearly defined mission,...  Read More
Ep. 1: Dr. Ben Fishbein
Orthodontist Dr. Ben Fishbein is known for his innovative approach to branding, marketing, and his amazing office culture. On this episode, you will learn about: * Marketing successes & failures * What constitutes a good online lead * New patient exam process * The  course * His anti-bullying...  Read More
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