The Illuminate Orthodontic Podcast
The Illuminate Orthodontic Podcast
A podcast to shine a light on the innovators and inventors within the orthodontic profession with host Dr. Chris Cetta. The podcast is available on Apple Podcasts, Spotify, Google Podcasts, SoundCloud & Stitcher. www.illuminateorthopodcast.com
Dr. Chris Cetta

Ep. 46: Dr. Geoff Sudit – Growing an Orthodontic Practice with Bright Referral & Retain

Ep. 46: Dr. Geoff Sudit – Growing an Orthodontic Practice with Bright Referral & Retain

8/9/2025 6:00:23 AM   |   Comments: 0   |   Views: 23

Dr. Geoff Sudit is an orthodontist and true innovator practicing in Minneapolis, MN. Alongside his wife Liz, Geoff co-founded Bright Referral and Retain, two orthodontic platforms that are transforming how practices approach referrals and post-treatment care. At Mint Orthodontics, Geoff has embraced custom braces, remote monitoring, and a patient-first design philosophy — reimagining the orthodontic experience from the ground up.

On this episode, you will discover:
* How to design an orthodontic practice around the patient experience by eliminating common pain points
* Strategies for integrating LightForce and DentalMonitoring to streamline visits and reduce in-office chairtime
* How Bright Referral can help orthodontists capture lost referrals and grow during challenging market conditions
* Ways to turn post-treatment retention into a predictable revenue stream through Retain
* Lessons from Geoff’s entrepreneurial journey that can inspire your own orthodontic innovations

Recorded April 25, 2025 at the AAO Annual Session in Philadelphia, PA.

Generous support for this podcast comes from KLOwen Ortho and Orthodontic Pearls.

Illuminate Spotlight: OrthoMasterClass

Listen to the full podcast here!

Illuminate Ortho Podcast Trailer


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