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Marketing

Google My Business
Orthodontic marketing expert Mary Kay Miller explains how practices can cultivate and curate their Google My Business entry, one of the most important pieces of digital real estate available when...
by Mary Kay Miller
July/August 2021
Hooked on Classics
Angela Weber, chief marketing officer at OrthoSynetics, explains why traditional forms of marketing like print ads, billboards and TV are currently seeing an increase in attention and interest, which...
by Angela Weber
May 2021
A Welcome Site: Orthodontic Marketing
Nearly half of Earth’s population uses social media, but orthodontists can’t neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how...
by Phil Horton
April 2021
Online Dental Marketing Opportunities for Orthodontists
The final installment of consultant Casey Bull’s two-part series examines what orthodontic practices should focus on as they put together their 2021 marketing plans. This month’s focus—how to...
by Casey Bull
March 2021
Orthodontic Market Forces
In the first installment of a two-part series about marketing your orthodontic practice in 2021, Casey Bull, global director of content and community for The Invisible Orthodontist, discusses...
by Casey Bull
January/February 2021
5 to Grow On
Orthodontists who are thinking about selling their practice need to be able to prove that it has significant value, and orthodontists who are planning to keep and grow their practice should still be...
by Jay Geier
December 2020
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