Marketing

Game Changers: Remote Monitoring and Referral Marketing
Dr. Roger P. Levin explains how early adoption of remote monitoring, paired with strong referral marketing, can fuel significant orthodontic practice growth.
by Dr. Roger P. Levin
September 2025
Google Analytics 4: What Dentists Need To Know Now
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if...
Dr. David A. Wank
CE Credits: 1.5
4 Ways To Grow Your Orthodontic Practice in 2022
Are you looking to make huge strides for your orthodontic practice this year, but aren’t sure exactly how to do so? The experts at Market Hardware have been helping orthodontic practices for over a...
Doug Schatz
CE Credits: 1.5
More Than a Smile
Dr. Trevor Nichols and Alec Gallego share a practical road map for crafting an orthodontic brand that connects clinical excellence with powerful patient experiences.
by Dr. Trevor Nichols and Alec Gallego
July/August 2025
Brushing Up on Branding
Drs. Stevie Roberts and Robert Johnson share how intentional branding—both personal and professional—shaped their practices, product line and evolving dental careers.
by Drs. Stevie Roberts and Robert Johnson
June 2025
The Power of Presentation with DSLR Photography and Video
Supercharge your practice by understanding the power of presentation in communication, sales and esthetic visualization. Dr. Olitsky will demonstrate methods of case presentation and case sharing, by...
Dr. Jason Olitsky
CE Credits: 1.5
The In-House Marketing Manager
Jaclyn Nona makes the case for hiring an in-house marketing manager and shows how even small practices can see major growth with this strategic move.
by Jaclyn Nona
June 2025
What to Post: 25 Essential Social Media Posts
Most dentists know that social media marketing is important, but often fall short of effectively producing quality and consistent content. In this course, Dr. Syrbu provides 25 essential social media...
Dr. John Syrbu
CE Credits: 1.5
Dental Marketing Update —Howie & Mark Unplugged. Filmed LIVE at Townie Meeting!
In the world of effective promotion of dentistry, you have to stay current to squeeze as much as you can from your promotion budget. Howie and Mark have been testing what works and what doesn’t work...
Mark Dilatush and Howie Horrocks
CE Credits: 2
Market Like a Shark
Dr. Nick Riccio writes about how everyone in your practice is a marketer. Learn how to tackle your real competition—client indifference—by understanding what prospects want, speaking their language...
by Dr. Nick Riccio
January/February 2025
Dental Website Development. What you need to know now!
In this non-technical course, we will review dental website development. We discuss the use of proprietary vs. non-proprietary platforms to build your website, and we will examine the current design...
Dr. David Wank
CE Credits: 1.5
Think Different
As marketing consultant Tony Peniche explains, orthodontists need to blend legacy marketing with techniques tailored to younger generations to create a comprehensive plan that resonates with all...
by Tony Peniche
September 2024
The 180 Degree Dental Journey: Part Five: Marketing Strategies
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively...
Michael Abernathy DDS
CE Credits: 2
The Human Touch
Dr. Susan Blair, a dual-credentialed orthodontist and pediatric dentist, shares her insights from working in both specialties about how orthodontists can improve relationships with pediatric dentists...
by Dr. Susan Blair
September 2024
Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Setting Your Sites
Practice management consultant Angie Menendez shares suggestions that can help your practice website convert web visitors into potential patients.
by Angie Menendez
June 2024
Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Site Specifics
An orthodontist’s website carries a lot of weight in the practice marketing strategy, and everything from the layout to the photography counts toward that trust factor. Dr. Kyle Fagala, a practicing...
by Dr. Kyle Fagala
April 2024
Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of...
Howie Horrocks and Mark Dilatush
CE Credits: 2
Product Profile: OrthoVOIP
Transforming orthodontic communication
March 2024
AI, GA4, SMS and More
Orthodontic marketing and management expert Casey Bull discusses new approaches in marketing, including a pay-per-lead ad option that could work better than pay-per-click for some docs, and how to...
by Casey Bull
December 2023
Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Refer Madness!
Casey Bull, global director of content and community at The Invisible Orthodontist, shares strategies for diversifying your patient referral sources.
by Casey Bull
October 2023
Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
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Phone: +1-480-445-9710
Email: sally@farranmedia.com
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