Marketing

AI, GA4, SMS and More
Orthodontic marketing and management expert Casey Bull discusses new approaches in marketing, including a pay-per-lead ad option that could work better than pay-per-click for some docs, and how to...
by Casey Bull
December 2023
Google Analytics 4: What Dentists Need To Know Now
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if...
Dr. David A. Wank
CE Credits: 1.5
4 Ways To Grow Your Orthodontic Practice in 2022
Are you looking to make huge strides for your orthodontic practice this year, but aren’t sure exactly how to do so? The experts at Market Hardware have been helping orthodontic practices for over a...
Doug Schatz
CE Credits: 1.5
Refer Madness!
Casey Bull, global director of content and community at The Invisible Orthodontist, shares strategies for diversifying your patient referral sources.
by Casey Bull
October 2023
Google Analytics 4: What Orthodontists Need To Know Now
On July 1, Google will end its decade-old Universal Analytics tracking program, which means website owners who want to track data through Google will need to switch to its new Google Analytics 4...
by Dr. David A. Wank
June 2023
The Power of Presentation with DSLR Photography and Video
Supercharge your practice by understanding the power of presentation in communication, sales and esthetic visualization. Dr. Olitsky will demonstrate methods of case presentation and case sharing, by...
Dr. Jason Olitsky
CE Credits: 1.5
Grow Your Practice With TikTok
TikTok has become one of the world’s most popular platforms for online search, and Dr. Ashley Kisling, whose videos can get 1 million-plus of hits over their 90-day lifespan, shares five ways doctors...
by Dr. Ashley Kisling
May 2023
What to Post: 25 Essential Social Media Posts
Most dentists know that social media marketing is important, but often fall short of effectively producing quality and consistent content. In this course, Dr. Syrbu provides 25 essential social media...
Dr. John Syrbu
CE Credits: 1.5
Dental Marketing Update —Howie & Mark Unplugged. Filmed LIVE at Townie Meeting!
In the world of effective promotion of dentistry, you have to stay current to squeeze as much as you can from your promotion budget. Howie and Mark have been testing what works and what doesn’t work...
Mark Dilatush and Howie Horrocks
CE Credits: 2
Personal Bests
Casey Bull of The Invisible Orthodontist explains the importance of humanizing practice e-communications and shares suggestions on how to master the tone and content of these important messages.
by Casey Bull
April 2023
Board Profiles: 3 Questions With Dr. Courtney Barry
For Dr. Courtney Barry, it’s more than the just clinical details that count. When this young Townie opened a scratch orthodontic practice in Manhattan, nothing escaped her eye, from the color palette...
March 2023
Dental Website Development. What you need to know now!
In this non-technical course, we will review dental website development. We discuss the use of proprietary vs. non-proprietary platforms to build your website, and we will examine the current design...
Dr. David Wank
CE Credits: 1.5
A Wonderful Site To See
Dr. Kyle Fagala, who’s both an owner/orthodontist and the co-founder of a digital marketing agency, discusses five ways that a high-performing website can grow an orthodontic practice, with a special...
by Dr. Kyle Fagala
March 2023
The 180 Degree Dental Journey: Part Five: Marketing Strategies
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively...
Michael Abernathy DDS
CE Credits: 2
Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
It's a Vibe
Dr. Courtney Barry walks readers through the steps she took when designing her Manhattan orthodontic practice to ensure it would have the right “vibe” even before patients set foot inside the front...
by Dr. Courtney Barry
March 2023
Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Moneyball Marketing
Casey Bull, director of global content and community for The Invisible Orthodontist, discusses orthodontic marketing trend that are likely to carry through 2023—and possibly even longer.
by Casey Bull
December 2022
Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of...
Howie Horrocks and Mark Dilatush
CE Credits: 2
Office Visit: Hinsdale Ortho
Dr. Susan Blair is credentialed in both pediatric dentistry and orthodontics, while Dr. Nick Riccio has a single specialty as well as the energy of a dozen doctors. We tour their orthodontic practice...
by Sam Mittelsteadt, editor and creative director
October 2022
Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Video Marketing in Orthodontics
As Dr. Duncan Brown explains, videos are now a primary tool in social media, where posts with videos gain more viewers, retain interest longer and are more likely to drive consumers to purchase...
by Dr. Duncan Brown
November 2022
Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Running With the Right Clicks
Your website should be more than just a pretty face! It’s important to have a set strategy and purpose driving your designs when it comes to your site and search engine optimization. These tips will...
by Casey Bull
July/August 2022
Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
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