We all know that social media is integral to practice marketing but part of the trick is getting patients to engage with our posts. If you want to make your Facebook page more exciting (and help convert more patients) then we suggest trying a few of these strategies:
Give a little of everything
Surprisingly, a lot of people aren’t just going to your website to find out about your practice, especially Millennials. Many say that they start researching a business on social media first. So as they say in show business, give ‘em what they want. Put all the pertinent information about your practice right on your Facebook page, including contact information. Make it easy for someone to go right from social media to their first appointment. Facebook offers plenty of fields to fill out on your profile so make sure you are using them all, including the option to add a free Call-To-Action button that encourages people to contact you.
Read more about how Millennials use social media to research your practice.
Do something a little different on your page. If you are posting a constant stream of photos then slip in a fun survey or a contest. Give them something they did not expect.
Just make sure to stay away from anything too tricky or contrived. Read our blog post on what not to do on Facebook.
A great post has a good takeaway. Dig up an interesting orthodontist fact or even some history. Make a short list of true and little-known facts related to teeth or orthodontics. People love to share these lists with friends and family. While you are educating and entertaining potential patients you are also building trust before you even meet them for an initial consultation.
For more on building trust with online content, click here.
Live video is becoming one of the best ways to increase engagement on social. The best social media marketers know how to maximize live video by directly engaging with viewers. Set specific times you will be going live with an announcement, some educational facts or just a fun feed from the office around the holidays. Then when you get viewers - whether it’s one or a hundred - start chatting with them right on video.
Read some of the things that will change with Facebook’s new algorithm and how live video fits in.
Almost a quarter of people surveyed said that they use online reviews as a first step when seeking out a medical provider. Good reviews actually don’t just happen on their own. You need to ask patients to post reviews for you if they feel your practice deserves it. Google and Yelp aren’t the only places to get reviewed. Your social media page has a review section and it’s important to make sure you are managing that space as well. People & Practice has a SmartReview™ system that’s designed to capture authentic positive reviews at the point of contact in your office.
Read more about how online reviews help a practice succeed.
Want to learn more about how to use social media to convert more people into patients? For a free marketing analysis, contact People & Practice today at 888.866.DOCS, or by email at firstname.lastname@example.org.