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1086 Recurring Revenue with Robbie Kellman Baxter: Dentistry Uncensored with Howard Farran
Robbie Kellman Baxter is the leading expert on how to apply membership and subscription models to build engagement, loyalty and recurring revenue in nearly in business..  As the Principal at Peninsula Strategies LLC, she has advised organizations across over 20 industries on how to leverage...  Read More
Digital Ad Zappers Make Content Marketing Even MORE Important
In the online battle for clients’ attention, fight ad blocking with content! Ethan Zuckerman has said that. Ever heard of him? Probably not, but he has apologized to you anyway - actually he apologized to the whole world of which we assume you are a part. What egregious sin made him proclaim his...  Read More
1085 Talking TruDenta with Patrick Kircher: Dentistry Uncensored with Howard Farran
Patrick Kircher is an experienced Chief Executive Officer who partners with Dental Professionals, Salespeople, and Executives, to maximize the potential of every business and client. After spending more than a decade working in Sales, Marketing, Business Development, and Management, Kircher truly...  Read More
1084 Discussing Endodontics with Sonia Chopra: Dentistry Uncensored with Howard Farran
Dr. Sonia Chopra is a Board Certified Endodontist and founder of Ballantyne Endodontics in Charlotte, NC. When she opened her practice in 2008, her goal was to help patients understand the “why” and “how” of their procedure. She works with her local dental community to host seminars and...  Read More
1083 Ashford Orthodontics with Sean Thompson: Dentistry Uncensored with Howard Farran
Sean would refer to himself as a slow starter, but he eventually went on to gain his post graduate diploma in Maxillofacial Prosthetics & Technology at Manchester University whilst working in the Orthodontic & Maxillofacial laboratory at Sunderland Royal Hospital. In 2003 he achieved the only...  Read More
Categories: Orthodontics
Ignore Online Reviews at Your Own Peril!
Take our advice, you ignore online reviews about your practice at your own peril. First, the bad news. According to , a negative review will drive away about 22% of your customers. These are people who go to an online review, read something bad about your business (deserved or not), and then never...  Read More
1082 Small Town Dentistry with Scott Brookshire: Dentistry Uncensored with Howard Farran
Dr. Scott Brookshire is raising a family and practicing in one of North America’s most beautiful places, the Tongass National Forest of Southeast Alaska.  Nestled amongst the fjords and misty coastline of Prince of Wales Island, is the small fishing community of Craig.  Dr Brookshire has had to...  Read More
1081 Discussing ReminderDental with Dr. Alan Halls: Dentistry Uncensored with Howard Farran
Alan is married with 3 daughters, and graduated from Midwestern in 2013. Alan is a serial entrepreneur with multiple businesses, inventions, and patents while practicing dentistry part time.   One business many of the newer dentists may be familiar with is  which has helped over 75,000 students...  Read More
1080 Talking About The Funnel with Shamil Radia: Dentistry Uncensored with Howard Farran
Shamil Radia started his first online venture 16 years ago and since then has created millions of dollars in new revenue streams for multiple industries across the globe.   He lives by a simple philosophy – “Being semi-retired in youth is far better than being fully retired when you are old”.   In...  Read More
1079 Discussing Silver Diamine Flouride with Steve Duffin: Dentistry Uncensored with Howard Farran
Steve is a general dentist in Keizer Oregon. His background is in microbiology and public health dentistry with an emphasis on the care of patients with special needs. He was involved in the early development of the dental program-serving clients for the Oregon Health Plan and served as dental...  Read More
Millennials Are Not Simply Going To Your Website!
Millennials do not research companies on the web the same way other generations have. They go to their social networks to find out about you before they even search Google or click on your practice’s website. Capturing the attention of Millennials is all the buzz nowadays. This is a demographic...  Read More
Are You Ready to Capture Your Next Patient in a Micro-moment?
Mobile has changed the rules in online marketing. In a very familiar scene, a group of parents are gathered together and the conversation veers toward braces. Instinctively one or two parents go to their smartphones to search for local orthodontists. A list pops up and the results show local...  Read More
Beware The Dark Side of Content Marketing on Facebook
Don’t give in to the temptation to post questionable content on Facebook. It could cause long-lasting damage to your practice. Good content gets noticed. If it’s informative and relevant, then you’re sure to get clicks that convert into patients. Unfortunately, the opposite is also true as...  Read More
Get Your Patients to Post For You
Here’s a secret: there is no secret to get your social media content to go viral. No one knows the magic formula. Sometimes it’s accidental and sometimes the stars just align. So, while there’s no guarantee your followers will repost all your great content, there are ways to increase your chances....  Read More
What Happens if You Don’t Get Good Reviews on Google?
Nothing happens. And that’s bad. Bad reviews can be bad for business. Despite a recent research report finding that online physician ratings are found that a whopping 97% of consumers read online reviews about local businesses, with 12% looking for a local business online every single day, almost a...  Read More
Get Your Staff on Board With Social
We talk a lot about what makes for a successful social media marketing program in terms of patients it puts in chairs or the trust that it builds in future clients. But, behind the scenes of every great Facebook business account, is a dedicated staff who cares. The truth is that no one can do it...  Read More
The Three Be's to Build Trust in Your Practice
How do you gain the trust of potential new clients? Be authentic, believable and present online! Marketing expert Seth Godin wrote on his blog that. The most important thing you can get from an online strategy is trust. How do we build trust online without the benefit of face-to-face contact or...  Read More
Boost Your Facebook Posts for Maximum Performance
If you run a Facebook Business page then you have come across the boosted page post many times but you might not even know it or understand what it means. As a page administrator, Facebook will ask you every time you create a post if you’d like to boost it to reach more people. It appears as a...  Read More
1078 The Future of Teledentistry with Dr. Maria Kunstadter : Dentistry Uncensored with Howard Farran
Dr. Kunstadter graduated from U.M.K.C Dental School. While there, she co-founded the U.M.K.C Dental Outreach Program.  The program has taken students, facility and alumni to third world countries to provide dental care for 25 years. Dr. Kunstadter has led and participated in over 24 medical...  Read More
1077 Meet Callpop with Joe Strom : Dentistry Uncensored with Howard Farran
Joe Strom was an Army bratt growing up in Germany and Washington DC.  He received a full ride scholarship to The Ohio State university and was commissioned as an Armor officer in the US Army upon graduation.  His training was primarily on the M1A1 Abrams Tank and spent 12 years in the US Army...  Read More
How To Use Hashtags
If you’re confused about the use of the hashtag then sit back for our quick primer. Hashtags can be fun but the original purpose was very practical. The hashtag symbol–originally known to anyone who is not a . A random comment on social media has a better chance of being found online if accompanied...  Read More
1076 Get What You Want with Connie Podesta : Dentistry Uncensored with Howard Farran
Connie says she hates long introductions so let me sum her up in just 25 words. 25 years. Two million people. 1,000 organizations. Hall of Fame speaker. Award-winning author. Seven books. Former Radio/TV personality. Comedienne. Human Behavior Expert. And…( what we all probably could use now and...  Read More
1075 Dental Manufacturing & DSOs with Chad Park, DDS, President & CEO of Acero Crowns, Co-Owner of Bravo Dental Clinics : Dentistry Uncensored with Howard Farran [Part 2/2]
Chad Park is the President and CEO of Acero Crowns, a leading manufacturer of preformed pediatric dental crowns.  Dr. Park graduated from dental school in 1996 and completed a GPR residency program at UT School of Dentistry and Hermann Hospital in Houston.  He graduated Harvard Business School...  Read More
1074 Dental Manufacturing & DSOs with Chad Park, DDS, President & CEO of Acero Crowns, Co-Owner of Bravo Dental Clinics : Dentistry Uncensored with Howard Farran [Part 1/2]
Chad Park is the President and CEO of Acero Crowns, a leading manufacturer of preformed pediatric dental crowns.  Dr. Park graduated from dental school in 1996 and completed a GPR residency program at UT School of Dentistry and Hermann Hospital in Houston.  He graduated Harvard Business School...  Read More
Marketing Strategies for a Successful Orthodontic Practice
The right mix can create a marketing masterpiece for your orthodontic practice. We speak with orthodontists all the time who bemoan the loss of their tried and true referral sources and feel like they are facing the abyss when thinking that the only way to survive is by slashing fees. This is...  Read More
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